Senior Director, Product Marketing

Charlotte, NC, United States

Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 130 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts* -- all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London and New York City.

*Banking services provided by MVB Bank, Inc., Member FDIC

As Senior Director of Product Marketing at Credit Karma, you will lead the Product Marketing function for our core business and coach Product Marketers across all verticals. Product Marketing needs to scale at Credit Karma and needs a leader, who can imagine the function based on current internal and external situations, including defining the scope, team, KPIs and inspire the entire organization. This team currently leads development of Go To Market plans, guides testing strategy holistically across specific verticals through strong partnership with Growth Marketing, develops program strategy and macro testing, creates optimal user flows between marketing and product, ensures member pain points are addressed in marketing, and drives integration between Product and Marketing.

We need a dynamic, consumer-centric and results-oriented leader, who will combine strategy and execution to better understand our members and help deliver experiences that meet their needs. We’re looking for someone who gets excited to explore, understand and solve real consumer financial problems. Reporting directly to Credit Karma’s Chief Marketing Officer (CMO), this cross-functional leadership role requires high EQ and partnership across all Credit Karma functions, as well as leveraging and investing in the relationships with our Intuit companies.

What you'll do:

Build the Product Marketing function at Credit Karma from scratch – carving out scope and alignment on key KPIs along the way

As Senior Director, Product Marketing for an Intuit business unit, you will also leverage your experience at multi-tiered or subsidiary-structured organizations in order to partner successfully with stakeholders across Intuit

Own the product marketing fundamentals: positioning, messaging, user personas, product launches, competitive intelligence, segmentation and product discovery

Inspire action through data-driven insights (market research, testing plans, etc) and drive your teams to execute with operational rigor and efficiency

Partner with Growth Marketing, Product Management, Research, Brand and Creative teams to ensure the successful launch and marketing support of new products and ongoing marketing of them

Provide world-class deliverables to differentiate the offerings in the market, including product positioning and messaging across the portfolio, website/app content; product naming; and competitive positioning

What we are looking for:

15+ years of experience in Product Marketing at a consumer technology company or commensurate experience, such as Growth Marketing or Brand Strategy

8+ years of experience of managing and coaching high-performing teams with experience applying consumer insights to improve the product and marketing experienc

The experience you will bring:

Demonstrated experience collaborating and working with Product, Data Analytics and Creative teams

Strategic mindset with a knack for transforming ideas into impactful product marketing initiatives

Strong analytical capabilities, coupled with a creative flair to balance data with actionable insights, recommendations and insights

Experience influencing and leading multiple distributed resources with an understanding of cultural differences in managing and leading people

Outstanding communication skills to rally teams and present compelling strategies to stakeholders

High ownership mentality with a strong willingness to roll up your sleeves while also being able to delegate effectively and lean on others

Experience in a consumer focused technology company is preferred

Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws.

Credit Karma is also committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.

Please contact [email protected] if you are interested in e mployment with Credit Karma and need special as sistance or an accommodation to either apply or interview for a specific role.

Credit Karma is strongly committed to protecting personal data. Please take a look below to review our privacy policies:

How did you come to know about this role?  *

Why are you interested in Credit Karma?  *

Which office location are you most interested in applying to?   *

Which office location are you most interested in applying to?

Will you now or in the future require visa sponsorship for employment in the United States?  *

--

This job will be physically based in the office location indicated on this job description. Which of the following describes your current or future situation?  *

Please select

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Credit Karma’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Credit Karma’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

Gender Please select Gender Are you Hispanic/Latino? Please select Are you Hispanic/Latino? Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran Status Please select Veteran Status Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026

Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

Alcohol or other substance use disorder (not currently using drugs illegally)

Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS

Blind or low vision

Cancer (past or present)

Cardiovascular or heart disease

Celiac disease

Cerebral palsy

Deaf or serious difficulty hearing

Diabetes

Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders

Epilepsy or other seizure disorder

Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome

Intellectual or developmental disability

Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD

Missing limbs or partially missing limbs

Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports

Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)

Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities

Partial or complete paralysis (any cause)

Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema

Short stature (dwarfism)

Traumatic brain injury

Disability Status Please select Disability Status PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

#J-18808-Ljbffr