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Canon USA & Affiliates
Charlotte
**About the Role** Possesses specialized knowledge or skills in a particular functional area. A fully qualified, seasoned professional with a full understanding of the job role who works on more complicated issues facing the department. Receives general instruction from manager on new assignments but little to no direction in day-to-day work. Typic
Job Source: Canon USA & AffiliatesHoneywell International Inc.
Charlotte, NC, United States
Join a team recognized for leadership, innovation and diversity Honeywell International Inc. (NYSE: HON) invents and commercializes technologies that address some of the world’s most critical challenges around energy, safety, security, air travel, productivity, and global urbanization. We are a leading software-industrial company committed to intr
Job Source: Honeywell International Inc.SMART IT People
Huntersville, NC, United States
Contract to hire Huntersville, NC (Can be remote with travel to Huntersville on occasion) SMART IT People has a contract to hire opportunity for a Sr. Digital Marketing Specialist with our client in Huntersville, NC. This is primarily a PIM specialist who can set up a PIM system from scratch and integrate systems with it. This role involves a lot
Job Source: SMART IT PeopleMoney Fit by DRS
Charlotte, NC, United States
Description Truly Good Foods has sales and distribution offices in Orlando FL, Atlanta GA, Washington DC, Reno NV, Dallas TX and Charlotte, NC. Our SQF, Kosher and organic production facility in Charlotte roasts nuts & seeds daily and blends over 60 bulk snack mixes. These facilities also package and re-box many of our items to meet our custo
Job Source: Money Fit by DRSTruly Good Foods
Charlotte, NC, United States
Application Deadline: 26 April 2024 Department: Marketing Employment Type: Full Time Location: Charlotte Reporting To: Lisa Smith Compensation: $120,000 / year Description Truly Good Foods has sales and distribution offices in Orlando FL, Atlanta GA, Washington DC, Reno NV, Dallas TX and Charlotte, NC. Our SQF, Kosher and organic producti
Job Source: Truly Good FoodsTruly Good Foods
Charlotte, NC, United States
Sr. Marketing Manager Application Deadline: 31 May 2024 Department: Marketing Employment Type: Full Time Location: Charlotte Reporting To: Lisa Smith Compensation: $120,000 / year Description Truly Good Foods has sales and distribution offices in Orlando FL, Atlanta GA, Washington DC, Reno NV, Dallas TX and Charlotte, NC. Our SQF,
Job Source: Truly Good FoodsTruly Good Foods
Charlotte
Job Description Job Description Description Truly Good Foods has sales and distribution offices in Orlando FL, Atlanta GA, Washington DC, Reno NV, Dallas TX and Charlotte, NC. Our SQF, Kosher and organic production facility in Charlotte roasts nuts & seeds daily and blends over 60 bulk snack mixes. These facilities also package and re-box
Job Source: Truly Good FoodsCompass Group, North America
Charlotte, NC, United States
Compass Group, North America INTERNAL COMMUNICATIONS SPECIALIST Charlotte , North Carolina Apply Now We are the industry leader in procurement and supply chain solutions. We are the subsidiary to the 6th largest company in the world (Compass Group PLC), yet Foodbuy has the feel of a small entrepreneurial Company. We pride ourselves on
Job Source: Compass Group, North AmericaCharlotte, NC, United States
Sr. Specialist, Direct Marketing
The Sr. Specialist Direct Marketing will support our growing direct to consumer ecommerce program. We are looking for a talented email and direct mail marketer and platform expert to execute marketing programs that drive conversions. The ideal candidate will demonstrate a balance of direct response experience with and email platform knowledge and have the ability to effectively implement programs to achieve sales and revenue goals for all direct to consumer programs and promotions.
The Sr. Specialist Direct Marketing will be responsible for daily sales-focused email and direct mail operations of our in-house D2C program. This role will be responsible for creating and maintaining email and direct mail templates in addition to developing a rigorous QA process to ensure all campaigns are accurate. The successful candidate will be responsible for the coordination, execution and analysis of all campaigns, and will collaborate with sales and marketing stakeholders on shared deliverables and timelines. This role will be responsible for the direct response strategy and campaign development including copywriting, as needed.
Success in this position requires the ability to understand all details needed to create and support a complex sales-driving ecommerce program. Must be a strong self-starter who wants to dig in to our platform to build, check, and strive for great results. The Sr. Specialist Direct Marketing must have a strong desire and ability to use a test-and-learn approach to continuously improve program results.
Position Responsibilities:
Define and manage the email and direct mail campaign strategy to achieve revenue goals
Working closely with the D2C and content teams, actively participate in planning of promotional efforts including providing insight into prior performance across creative, cadence, and target
Demonstrate technical and data expertise to define targeting / segmentation and create direct marketing lists for email and direct mail
Create and launch email efforts within our ESP and ensure email and direct mail campaigns are activated correctly and on time
Maintain a test and learn approach and provide ongoing daily reporting to track performance and make necessary changes to improve results
Ensure all timelines are appropriately determined and achieved to ensure program success
Be detail-oriented to ensure smooth production across multiple campaigns
Proactively identify and resolve problems including inconsistent assets, data targets, and render checks
Stay abreast of platform releases, new business practices, and third-party technology solutions to provide appropriate resolution to issues.
Continuously improve by identifying, creating, and enhancing internal systems and processes based on new/updated program requests or evolving industry standards.
The ideal candidate will have
At least 4 years of relevant direct to consumer ecommerce marketing experience, including familiarity with CRM and hands on experience with marketing technologies
At least 2 years working with email platforms, Acoustic preferred but not required
At least 2 years working with targeting and segmentation, creating marketing lists
At least 2 years working with direct mail programs
Strong proficiency with HTML/CSS
Excellent communication skills with strong verbal and written skills
Extremely organized and detail oriented
Ability to work collaboratively with others in marketing within a complex organization with a lot of stakeholders
Be a curious person who is excited to continue learning and growing
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Sr. Specialist, Direct Marketing jobs in Charlotte, NC, United States
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