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Design Researcher

Columbus, Franklin County, Ohio, USA


Your future starts here

Imagine being part of a team that helps clients build better relationships with customers. When you join us, you'll help top-notch clients to identify and execute the experience-led strategies of the future. Every day, we collaborate with clients and each other to provide human-centered design and technology expertise, combined with industry experience to deliver real business results.

Position description

Whether it is generative research to guide CX strategies and business decisions, co-creation to build new solutions together with customers and users or testing new concepts for merit; at g2o we believe that engaging with humans at all stages of the design process is essential to helping our clients achieve valuable outcomes.

As a Design Researcher on our CX transformation team, you will be responsible for bringing the customer/user’s perspective to inform all aspects of the work that our team does. You bring creative approaches to understanding human needs, identifying critical gaps in experiences, and uncovering whitespace for innovation. You understand why customer insights are critical to business success and know how to help others understand the value too. You know how to ask the right questions, you naturally build rapport and make participants comfortable during conversations and are inspired by endless curiosity.

You will be responsible for planning, conducting, and executing research that uncovers the right insights to drive the design process ahead at all stages. Day-to-day this includes:

Working within a cross-functional team of service and product designers, analysts, product managers, developers, and client stakeholders to help plan and conduct research studies that ensure we deliver valuable outcomes to our clients

Working directly with client stakeholders to understand their goals and learning objectives to scope and determine the appropriate research methodologies.

Planning, coordinating, and executing research that uncovers experience pain points and defines the requirements of excellent future state experiences.

Skillfully managing the research process, from creating a research plan and screener, to managing third-party participant recruiting and research facility vendor(s), to creating guides, stimuli, and templates to engage teammates during the process.

Planning and conducting thoughtful primary and secondary research activities and facilitating all types of research sessions, from 1:1s, to group sessions to remote unmoderated studies.

Coding, analyzing, and synthesizing collected data into meaningful and actionable insights.

Creating excellent written, verbal, and visual presentations / deliverables that inspire action and engage a diverse audience of teammates/business and technical stakeholders in understanding what you have learned.

The ideal candidate:

You live for exploratory qualitative research but know your way around a good quant data set too.

You thrive on understanding how things work and what motivates people. You are excited to explore new topics and new audiences and you grasp new topics quickly.

You're passionate about helping companies improve customer pain points and can tell a good story that helps others feel inspired to do the same.

You successfully drive engagement and decision-making with clients and teams based on the results of your research

Your deliverables tell compelling stories and clearly communicate findings, illustrate opportunities, and provide focused recommendations that narrow what's most important for that audience

You approach things systemically and are a natural at zooming out to see the big picture, then diving in to nail the important details. You get a lot of pleasure in seeing projects through.

Required qualifications

The candidate must have:

5+ years of experience in a research role and experience working on a collaborative team; within an agency environment where you were “client facing” is preferred

Expert-level moderation and question-asking skills (i.e., ability to ask the right questions to elicit participant needs, goals, and behaviors; knows when to probe; understands when to ask questions for depth versus breadth; and asks unbiased/non-leading questions)

Experience with a variety of qualitative research methodologies and tools and the experience to apply the right ones based on understanding client needs

The ability to clearly articulate why research is important to the design process, and to identify the best type for the situation

Work samples that demonstrate excellent writing and verbal communication skills, strong attention to detail, clear understanding of the subject matter being communicated and strong focus on user understanding at many levels

Project or work experience that required you to understand and manage complex technical and business ideas, requirements, and data from research, and layer them all together to help guide decision-making

Ability to travel; Given the nature of research and g2o’s commitment to providing our clients with the best possible outcomes, occasional travel may be required to moderate in-person research sessions, facilitate client/stakeholder meetings, and conduct high-impact final presentations

Required education and experience

College/University Degree or Equivalent


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