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Meltwater
Charlotte, NC, United States
Description Meltwater is a leading global provider of media, social, and consumer intelligence software solutions. We are looking for an experienced professional to join our growing team as the Global ABM Senior Marketing Manager. This key role combines leadership in global demand generation campaign management with expertise in account-based mark
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Job Source: Archroma Iberica SLServiceNow
Charlotte, NC, United States
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Job Source: ServiceNowServiceNow
Charlotte, NC, United States
At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We
Job Source: ServiceNowJobot
Charlotte, NC, United States
This Jobot Job is hosted by: Taylor Thibodeau Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume. Salary: $100,000 - $130,000 per year A bit about us: My client is a SaaS provider for the healthcare industry. Why join us? Competitive compensation and benefits Growth opportunities Flexible work environmen
Job Source: JobotCharlotte, NC, United States
Description
Meltwater is a leading global provider of media, social, and consumer intelligence software solutions. We are looking for an experienced professional to join our growing team as the Global ABM Senior Marketing Manager. This key role combines leadership in global demand generation campaign management with expertise in account-based marketing & experiences (ABM/ABX), driving our business's growth and market positioning.
In this position, you will report directly to the Sr. Director of Global Enterprise & ABM and collaborate closely with cross-functional teams. You will play a pivotal role in aligning our global marketing ABM strategy with overarching business objectives while overseeing the successful execution of ABM campaigns tailored to our enterprise segment.
As the Global ABM Senior Marketing Manager, you will lead the development and execution of global campaigns in collaboration with the field marketing, corporate marketing, and sales teams. You'll also be responsible for building 'campaign-in-a-box' initiatives, providing comprehensive resources for seamless global campaign activation. Additionally, you'll lead the creation of 1:few and 1:1 ABM campaigns, ensuring personalized and targeted approaches for specific account segments.
You will develop and execute ABX programs to attract and grow target accounts from our Enterprise segment. Leverage 6sense intent data to inform account based marketing campaigns and content creation for different personas in our key buying committees.
The key for this role is collaboration with sales teams. You will work closely with the sales teams to understand their needs, align demand generation efforts with sales targets, and provide them with the necessary tools, resources and support to convert leads into customers. Collaboration will be essential to ensuring a seamless handoff between marketing and sales.
Your area of responsibility includes: Lead the development and execution of global ABM campaigns
Build 'campaign-in-a-box' initiatives, providing comprehensive resources for seamless global campaign activation
Lead the creation of 1:1 and 1:few ABM campaigns, ensuring personalized and targeted approaches for specific account segments
Develop campaign and ABM strategies aligned with business goals, ensuring consistency across regions
Utilize data-driven insights to optimize ABM and campaign strategies
Work closely with Corporate Marketing and Field Teams to ensure seamless integration of campaigns across channels and regions
Collaborate with internal and external partners to enhance the effectiveness of global campaigns and ABM initiatives.
What you'll bring: 5+ years of professional experience in B2B Marketing, ABM, or similar
Proven experience in demand generation for SaaS companies
Strong understanding of ABM principles and experience implementing 1:1 and 1:few ABM campaigns
Experience in Performance Marketing, Event Marketing & Email Marketing, and Digital Marketing
Experience with 6sense and other account based marketing technologies
Strong understanding of Marketing Data & Analytics.
Comfortable working with marketing automation tools, CRM systems to track, measure, and report on campaign performance.
Excellent communication and collaboration
Initiative, reliability and team spirit as well as a good sense of humor and creativity
Nice to have: industry marketing experience
What we offer you: Competitive compensation - Base Salary range for this position: $129,600 USD - $145,800 USD per year before bonuses. The company also offers for this position a 15% annual bonus paid quarterly subject to the terms of the applicable bonus plan.
Flexible Paid Time Off & generous paid & unpaid leave policies
Excellent medical, dental, and vision options
401(k) matching, life insurance, commuter benefits, and parental leave plans
Collaborative, transparent and fun loving office culture
Accelerated professional development and growth programs
Email Alert for Global ABM Senior Marketing Manager jobs in Charlotte, NC, United States
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