Digital Marketing Analyst

Sacramento, CA, United States

THIS POSITION MAY BE ELIGIBLE FOR A HYBRID WORK SCHEDULE. THE AMOUNT OF TELEWORK IS AT THE DISCRETION OF THE DEPARTMENT AND IS SUBJECT TO CHANGE AS BUSINESS NEEDS ARISE.

Are you a self-starter with great attention to detail and excellent communication skills? Do you enjoy working in a creative team environment?

The EDD's Public Affairs Branch is looking for a creative, enthusiastic and experienced marketing professional to join our Digital Marketing team. The Digital Marketing team is responsible for outreach and education of EDD programs and services through paid and organic social media, email marketing and more. The candidate will be responsible for the planning, development, execution on social media content as well as provide campaign support. This position is critical to reaching Californians through a variety of outreach and initiatives. The candidate must have experience with developing and executing paid/organic social media strategies/campaigns, copywriting skills, and have the ability to provide comprehensive analysis of data and key performance indicators. Search engine marketing experience is a plus. What are you waiting for, apply today!

This position exists in downtown Sacramento.

New to state civil service employees will be hired at the minimum of the salary range.

You will find additional information about the job in the Duty Statement .

Working Conditions

Visa Sponsorship

This position is not eligible for visa sponsorship. Applicants must be authorized to work in the US without the need for visa sponsorship by the start date of employment.

The individual selected for this position will need to be available to work a 40 hour work week, between the hours of 8:00 a.m. and 5:00 p.m., Monday to Friday. Schedules may be flexible. Overtime may be required. Currently, this position is operating under a hybrid work schedule. Access to internet is required while teleworking. Occasional travel is required for training or meetings.

Minimum Requirements You will find the Minimum Requirements in the Class Specification.

ASSOCIATE GOVERNMENTAL PROGRAM ANALYST

Additional Documents Job Application Package Checklist

Duty Statement

Position Details Job Code #:

JC-432262

Position #(s):

280-314-5393-700

Working Title:

Digital Marketing Analyst

Classification:

ASSOCIATE GOVERNMENTAL PROGRAM ANALYST $5,684.00 - $7,114.00 A

# of Positions:

1

Work Location:

Sacramento County

Telework:

Hybrid

Job Type:

Permanent, Full Time

Work Shift:

8:00am - 5:00pm

Work Week:

Monday-Friday

Department Information The Employment Development Department (EDD) is one of the largest State departments with employees at hundreds of service locations. For more than 70 years, the EDD has connected millions of job seekers and employers in an effort to build the economy of the Golden State. In order to continue our mission, we are constantly looking for the best and the brightest to join our ranks. Working at EDD presents many opportunities. If you strive to make a difference, we invite you to seek a career with EDD.

Department Website: http://www.edd.ca.gov

Special Requirements

It is strongly encouraged to apply through your CalCareer Account at www.calcareers.ca.gov .

Please only submit ONE application. Electronic applications submitted through your CalCareer Account are highly recommended and will be received/processed faster than other methods of filing.

If you are unable to apply electronically through your CalCareer account, please mail a completed and signed State Examination/Employment Application STD Form 678 and application package to the mailing address provided in the "Application Instructions' section below and ensure the following: Clearly indicate the Job Code #, Position Number and the Classification Title of this position in the "Examination or Job Title(s) For Which You Are Applying" section located on Page 3 of your State Examination/Employment STD Form 678.

Clearly indicate the basis of your eligibility (list, transfer, reinstatement, etc.) in the "Explanations" section located on Page 3 of your State Examination/Employment Application STD Form 678.

Remove and do not submit the "Equal Employment Opportunity" questionnaire (Page 10) with your completed State Examination/Employment Application STD Form 678. This page is for examination use only.

Do not include your full Social Security Number on your documents and/or do not provide any LEAP information.

Application Instructions

Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.

Final Filing Date: 5/30/2024

Who May Apply

Individuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available). SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply. Individuals who are eligible for a Training and Development assignment may also be considered for this position(s).

Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process. Applicants must meet the Minimum Qualifications stated in the Classification Specification(s).

How To Apply

Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at www.CalCareers.ca.gov. When submitting your application in hard copy, a completed copy of the Application Package listing must be included. If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below:

Address for Mailing Application Packages

You may submit your application and any applicable or required documents to:

Employment Development Department

Attn: Job Control #432262

Human Resource Services Division, MIC 54

PO Box 826880

Sacramento , CA 94280-0001

Address for Drop-Off Application Packages

You may drop off your application and any applicable or required documents at:

Employment Development Department

Attn: Job Control #432262

EDD/Human Resource Services Division (6th floor solar)

722 Capitol Mall

Sacramento , CA 95814

08:00 AM - 04:30 PM

Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job: Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov. All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.

Resume is required and must be included.

Degree and/or School Transcripts

Statement of Qualifications -

A Statement of Qualifications (SOQ) is Required.

Please see "Statement of Qualifications Requirements" section for more information about the SOQ.

Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.

Desirable Qualifications In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate: Ability to work independently, take initiative with minimal guidance or direction, and possess proactive problem-solving instincts.

Ability to learn rapidly, follow directions, and communicate effectively with others.

Strong oral and written communication skills, especially presentation and facilitation capabilities.

Strong analytical and research skills.

Positive attitude, open-mindedness, flexibility, and tact.

Commitment to quality service that exceeds expectations.

Excellent organizational skills.

Knowledge of AP style and ability to apply internal style guides.

Ability to exercise good judgment.

Multitask, meet deadlines, and adjust to changing priorities in a cooperative manner.

Good attendance and punctuality record.

Communicate confidently and courteously in a clear and concise manner in a diverse community.

Proficiency in Canva, Sprout Social, Adobe software (Illustrator, InDesign, Lightroom, Photoshop, Premiere) is desirable, but not mandatory.

Experience and knowledge of search engine marketing; research and data gathering techniques; user experience design building mockups, wireframes, and storyboards; HTML, CSS, JS, or equivalent responsive web design framework; still and motion photography; and graphic design principles are desirable but not mandatory.

Candidates must also: Be highly adaptable and have the ability to adjust to multiple, changing priorities requiring quick turnaround.

Be able to work in a matrix team environment, collaboratively and cooperatively with staff from multiple program areas, partners, and agencies.

Have strong attention to detail to ensure all communications, deliverables, and projects are accurate, professional, and audience appropriate.

Benefits Benefit information can be found on the CalHR website, www.calhr.ca.gov , and the CalPERS website, www.calpers.ca.gov .

Contact Information

The Hiring Unit Contact is available to answer questions regarding the position or application process.

Department Website: http://www.edd.ca.gov

Hiring Unit Contact:

Arianna Tizoc

(916) 653-2227

[email protected]

Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled. You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s) to the Department's EEO Office.

EEO Contact:

EEO Officer

(916) 654-8434

[email protected]

California Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.

Statement of Qualifications Requirements

A Statement of Qualifications (SOQ) is Required. The SOQ serves as documentation of each candidate's ability to present information clearly and concisely in writing. The SOQ is not a resume or cover letter.

The SOQ is a narrative discussion of how your education, training, experience, and skills qualify you for this position. Your SOQ should be typed in no less than 11-point font and be no more than two pages in length. Address the following areas listed below: Describe how your education, training, experience, and skills meet the desirable qualifications.

Describe the most successful social media campaign you've lead or contributed to. What did you learn?

Résumés or cover letters DO NOT take the place of the SOQ. Applications received without an SOQ or SOQs that do not include a response to both statements above will not receive further consideration and will be excluded from the hiring process.

Background Investigation Requirement

The position(s) may require an applicant to pass a background investigation. However, applicants will not be asked to provide information about a conviction history unless they receive a conditional offer of employment.

The department will make an individualized assessment of whether the conviction history has a direct or adverse relationship with the specific duties of the job and the work performed by the department. The department will consider potential mitigating factors, including, but not limited to, evidence and extent of rehabilitation, recency, nature and seriousness, and age at the time of the offense(s).

The investigation will consist of completion of a personal history statement and fingerprinting checks with the Federal Bureau of Investigation, Department of Justice, and/or local law enforcement agencies. Anyone failing to pass the background investigation will be provided information on how to appeal the process. A criminal conviction may not result in an automatic determination of "Not Qualified."

ADDITIONAL DEPARTMENT INFORMATION:

The Employment Development Department may require a new probation in accordance with applicable probationary period rules.

Click on the link to complete the Employment Development Department Recruitment Survey: EDD Recruitment Survey

Merit System Principles

Information regarding Merit System Principles provided to public employees by the State Civil Service Act can be found on the CalHR website at https://www.calhr.ca.gov/Training/Pages/performance-management-merit-system-principles.aspx

Equal Opportunity Employer

The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.

It is an objective of the State of California to achieve a drug-free work place. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.