Product Marketing Manager

Houston, TX, United States

The Product Marketing Manager is responsible for implementation of the Company’s strategic product marketing initiatives including: product advertising programs; product content creation activities including publication of news stories, new product release announcements and customer case-study articles; making arrangements for trade show exhibitions; creating and publishing product marketing collateral and literature; updating the company’s social media sites; creating, managing and developing new product promotional materials and ‘swag’. The Product Marketing Manager is also responsible for providing data to support sales team activities and resource needs as well as supporting product sales analysis for SalesForce.com and interfacing analytical marketing software.

ESSENTIAL FUNCTIONS

Identifies and completes tactical and strategic actions which support a broad range of product marketing activities and promoting product sales.

Creates and supports advertising & communication programs

Proficient in photography and videography and visual editing/enhancing.

Tracks spending and reports against department budgets – can create budget projections.

Drives disciplined use of brand standards. Identifies areas for improvement.

Drives disciplined use of branded tools and templates. Identifies areas for improvement.

Works with existing clients and partners where requested.

Supports promotional activities – events and tradeshows.

Completes publication of printed materials, copy editing, and website content. Including evaluation of supplier appropriate for tasks.

Keeps content and technical details of all websites and content up to date.

Supports editorial calendar activities.

Can create and comply with all product launch templates and documentation.

Coordinates events and people as required to support sales initiatives.

Interfaces with technical experts to accurately create literature, product sale sheets, and sales training material. Identifies and documents revisions needed and in work

Handles stress in a professional manner, demonstrates the ability to get along with others, demonstrates successful attendance and punctuality, and works overtime / extra hours as required to meet business needs.

Occasional travel, primarily in the local area.

Other duties as required.

EDUCATION / EXPERIENCE

BA/BS in marketing communications or business administration; or 5-7 years related marketing communications experience or equivalent combination of education and experience.

Must show demonstrated evidence of interpersonal savvy, creativity, customer focus, ethics and values, functional/technical skills, planning, and self-development.

Prior experience in website design and maintenance is required.

Must be well organized and have the ability to handle and prioritize a variety of detailed projects on a daily basis.

Computer software application knowledge helpful.

Experience with photography, videography or graphic design a strong plus.

Must have the ability to translate files from AutoCAD format to PC based desktop publishing.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job the employee is regularly required to talk and hear. The employee is also regularly required to stand, walk, crouch, bend, use hands to finger, handle, or feel and reach with hands and arms. The employee is regularly required to lift up to 50 pounds and occasionally required to lift up to 100 pounds (assistance available), and regularly required to operate and maneuver heavy components with material handling devices. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts, fumes or airborne particles, toxic or caustic chemicals, outside weather conditions, risk of electrical shock, and vibration. Office and travel have moderate noise levels. Machine/Product demonstrations and customer visits can have loud noise levels.

Noise levels may be extreme and Personal Protective Equipment (PPE) is provided and usage is driven by customer requirements. Other required PPE includes, but is not limited to, steel toe boots, hardhat and safety glasses. Customer working environments can be extreme in regards to height, confined space, physical requirements and hazards.

EQUAL EMPLOYMENT OPPORTUNITY

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.

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