Vice President of Marketing and Communications

Chicago, IL, United States

Job Type

Full-time

Description

Join Our Team as a Vice President of Marketing and Communication and Make a Difference

Are you ready to make a meaningful impact in your community? Join CASL, where our mission is to connect families and individuals with vital support.

Your Mission

At the Chinese American Service League (CASL), we're on a mission to transform lives and build strong, healthy communities. As the Vice President of Marketing and Communications, you'll play a pivotal role in driving CASL's strategic vision and expanding our reach. If you're a dynamic, forward-thinking marketing and communications professional with a passion for making a difference, we want you on our team.

About CASL

The Chinese American Service League is a dynamic and forward-thinking organization dedicated to empowering and serving the Chinese American population and the broader communities. Established with a rich history spanning several decades, CASL has consistently evolved to address the evolving needs of its constituents while fostering cultural pride, integration, and community development.

For over 40 years, CASL's comprehensive programs have connected families and individuals with the vital support they need: providing an educational and cultural foundation for our children, ensuring our seniors live full and independent lives with dignity, enhancing education and training for tomorrow's workforce, putting immigrants on the pathway to citizenship, securing our community's housing and financial well-being, navigating healthcare systems and wellness resources, and providing equal access to justice. Since our founding, CASL has been rooted in the principles of equity and justice. That legacy continues to shape our efforts today as we strive to champion diversity, equity, inclusion, and accessibility at all levels of the organization.

Your Impact

As our Vice President of Marketing and Communications, you'll have the opportunity to:

Shape CASL's Brand Strategy: Collaborate with internal and external stakeholders to create a cohesive, multi-year communications, marketing, and branding strategy aligned with CASL's strategic plans.

Drive Collaboration: Foster a culture where marketing, development, and programming teams work together, leveraging data-driven insights to inform decisions.

Support Advancement Initiatives: Work closely with the VP of Advancement to lead capital and comprehensive campaigns, utilizing targeted media campaigns to drive success.

Media Relations: Proactively seek media coverage opportunities to advance CASL's strategic goals, including developing a paid media strategy.

Crisis Communication: Provide comprehensive crisis communication for emergencies and unexpected events, ensuring CASL's reputation remains strong.

Measure Success: Evaluate and report on the outcomes of marketing strategies, identifying areas for improvement and exploring new channels and platforms.

Brand Management: Develop and disseminate brand guidelines, oversee team training, and ensure compliance with standards.

Team Leadership: Lead and develop the MarCom team, overseeing their daily activities to ensure quality output and adherence to deadlines.

Stakeholder Engagement: Represent CASL at events and press conferences, strategizing with influencers and media to raise our profile.

Budget Management: Develop and manage marketing and communication budgets to ensure efficient resource allocation.

Requirements

To thrive in this role, you should have:

Education/Experience: Bachelor’s degree in journalism, marketing, or public relations preferred, with 10 years of experience in marketing, communications, or public relations.

Leadership: A minimum of 3 years' experience managing team members and guiding them towards department goals.

Communication: Demonstrated success in writing/editing press releases, executive leadership speeches, and media negotiation.

Digital Proficiency: Fluency in web analytics tools (Google Analytics) and social media marketing applications.

Marketing Knowledge: In-depth understanding of current marketing avenues, including digital, print, and social media.

Adaptability: Ability to thrive in a complex organization, handle competing demands, and adapt to change.

Interpersonal Skills: Strong communication skills, the ability to remain calm under pressure, and professionalism in engaging with colleagues and co-workers.

Ethical Leadership: A commitment to treating people with respect, working with integrity, and exercising sound judgment.

Note: This is a hybrid role based out of Chicago with a 3 (onsite) 2 (remote) schedule.

Why Choose CASL

Inclusivity: Join an organization that values mutual respect and acceptance, fostering a culture of inclusivity.

Empowerment: Support staff empowerment through skill development and growth opportunities.

Collaboration: Be part of a workplace that thrives on collaboration and teamwork.

Transformation: Envision and realize transformative changes in people, processes, and policies.

Resiliency: Work with a dynamic workforce and model resiliency to achieve collective strengths.

Join Us And Make a Difference

At CASL, we're dedicated to creating a positive impact in our community, and we're looking for a Vice President of Marketing and Communications who shares that commitment. If you're a strategic thinker with a passion for driving change, we encourage you to apply.

At CASL, we believe that diverse perspectives fuel innovation and drive success. If you're excited about the opportunity but unsure if you meet every requirement listed, we still encourage you to submit your application. Our company culture thrives on the unique talents and experiences that each individual brings to the table. We're looking for the right fit, and that goes beyond a checklist of qualifications. Join us in shaping a dynamic and inclusive team where your skills and contributions truly matter.

CASL is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

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