Growth Marketing Senior Associate
Sacramento, CA, United States
Our Performance Marketing team is building a best in class acquisition engine. We are looking for an outcome-oriented digital marketer to support crucial projects across our entire growth marketing portfolio. The ideal candidate has hands-on experience launching and optimizing performance marketing campaigns, has a strong eye for visual and written creative, and always has new ideas to test to drive business impact.
You will:
Partner with our channels leads to ensure we hit our monthly cost and volume goals for paid search, paid social, recruitment marketing and CRO
Maintain an ongoing roadmap of creative, messaging, targeting and bid optimization tests to run to continuously pursue growth for the organization
Support in the development of new landing pages and digital touch points to supplement the customer journey of your acquisition campaigns
Deliver reporting, insights and forecasts that measures channel performance on a daily through annual basis
Partner with internal teams (design, content, revenue operations, product marketing, marketing analytics) to strengthen the efficacy of our performance marketing programs
Stay on top of the always-evolving digital marketing landscape, from industry news to emerging AI technology, with an emphasis on the quickly evolving and mass impacting HIPAA regulations
You’d be a great fit for the role if:
You have 3-5 years working on impactful growth marketing campaigns in channels such as: Facebook, Google, Tiktok, LinkedIn, and beyond
You are highly curious – you strive to understand how each lever contributes to channel success, and always have new ideas to test
You are highly detailed and process-oriented – you never miss a deadline and can keep tasks organized well
You are data-driven – you love to dig into the numbers and details to derive new insights and identify new opportunities
You have high critical thinking skills with a strong bias towards action
You have experience working in-house at high-growth tech companies or agency experience is a plus
Compensation and Benefits:
Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
Group A: $120,000
Group B: $108,000
Group C: $96,000
Examples of cities located in each Compensation Grouping:
Group A = NYC/Tri-State Area, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
Group C = All remaining cities
Benefits offered include:
Equity Compensation
Medical, Dental, and Vision coverage
HSA / FSA
401K
Work-from-Home Stipend
Therapy Reimbursement
16-week parental leave for eligible employees
Carrot Fertility annual reimbursement and membership
13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
Unlimited PTO
Employee Assistance Program (EAP)
Training and professional development
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