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Digital Marketing and Communications - Business Analyst

Atlanta, GA, United States

Dice is the leading career destination for tech experts at every stage of their careers. Our client, Nityo Infotech Corporation, is seeking the following. Apply via Dice today!

Role:- Digital Marketing and Communications - Business Analyst

Location:- Atlanta, GA

Required Qualifications:

Location for this position is Atlanta, Georgia. Candidate must be located within commuting distance or be willing to relocate to the area. The job may entail occasional travel across the United States.

Strong knowledge Manufacturing business or work experience within Technology / Brand communications setup is desired.

Minimum of 5-8 years of experience as a Digital Marketing Specialist or similar role

Experience in development and management of Brand and marketing portals and collaterals. Experience with digital marketing automation software.

Experience with Google Ads and Google Analytics. Knowledge of web publishing

Knowledge / Experience of Portal technologies like Adobe Experience, Drupal or any related technology. Proficiency with SEO tools

Preferred Qualifications:

Experience in creating requirement gathering, capturing requirements related to internal/external consulting, documenting, and mapping current business process.

Ability to build and evaluate business cases for operational improvements and understand how technology can be leveraged to accelerate operational improvements.

Understands the larger, end to end business process that solutions fit into.

Willing to challenge requirements based on an understanding of prioritized objectives.

Demonstrate expertise in a variety of IT concepts, practices, and procedures.

Experience with CRM systems and Custom development solutions hosted on premise or in the Cloud.

Experience to review, analyze, and evaluate business systems and user needs. Document requirements define scope and objectives and formulate systems to parallel overall business strategies.

Experience in to bring business acumen to the management of requirements.

Beyond just capturing business requirements, tie requirements to decisions that need to be made and to strategic objectives, or corporate KPI s.

Build use Cases around collected requirements and map into test scenarios. Transition requirements to test cases to provide traceability.

Experience analyze the results of system and integrated testing in conjunction with the business to ensure all business requirements are met. Conduct unit and integration tests.

Support conversion including data migration, and production cutover efforts.

Ensure proper user training is provided and support business users in timely issue resolution

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Digital Marketing and Communications - Business Analyst jobs in Atlanta, GA, United States

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