Create Email Alert

ⓘ There was an unexpected error processing your request.

Please refresh the page and try again.

If the problem persists, please contact us with your issue.

Email address is already registered

You can always manage your preferences and update your interests to ensure you receive the most relevant opportunities.

Would you like to [visit your alert settings] now?

Success! You're now signed up for Job Alerts

Get ready to discover your next great opportunity.

Similar Jobs

  • SendBird

    Customer Lifecycle Marketing Manager

    San Mateo, CA, United States

    Sendbird is looking for a solution-oriented, creative, and data-driven lifecycle marketer who will strategize and execute the way we connect with customers to drive engagement across multiple phases of the user journey, inclusive of lead nurture paths, in-product retention, conversion of free trial-to-paid users, and ongoing engagement via traditio

    Job Source: SendBird
  • SendBird

    Customer Lifecycle Marketing Manager

    San Mateo, CA, United States

    Sendbird is looking for a solution-oriented, creative, and data-driven lifecycle marketer who will strategize and execute the way we connect with customers to drive engagement across multiple phases of the user journey, inclusive of lead nurture paths, in-product retention, conversion of free trial-to-paid users, and ongoing engagement via traditio

    Job Source: SendBird
  • Sentry (sentry.io)

    Lifecycle Marketing Manager

    San Francisco, CA, United States

    About Sentry Bad software is everywhere, and we’re tired of it. Sentry is on a mission to help developers write better software faster, so we can get back to enjoying technology. With more than $217 million in funding and 90,000 organizations that believe we’re on to something, we're building performance and error monitoring tools that help compani

    Job Source: Sentry (sentry.io)
  • HeyGen

    Lifecycle Marketing Manager

    San Francisco, CA, United States

    Company Overview: At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, we've witnessed a transformation where visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challeng

    Job Source: HeyGen
  • Trov

    Lifecycle Marketing Manager

    San Francisco, CA, United States

    • Ending Soon

    Marketing @ Pave: We are looking for an experienced Lifecycle Marketing Manager to help us win the hearts (and wallets) of companies who want to build confidence in every compensation decision. As an early member of Pave’s marketing team, you’ll build the foundation for how we demonstrate customer value at every stage of the lifecycle, with the ult

    Job Source: Trov
  • Ellation, Inc.

    Lifecycle Marketing Operations Manager

    San Francisco, CA, United States

    • Ending Soon

    About the role Executes omnichannel CRM campaigns and works with the Lifecycle Marketing team to ensure that Braze campaigns are delivered promptly. Ensure operational processes are upheld and the ESP functions according to standard methodologies. Introduce new features and address any gaps brought up by third-party and internal audits. Underst

    Job Source: Ellation, Inc.
  • Crunchyroll

    Lifecycle Marketing Operations Manager

    San Francisco, CA, United States

    About Crunchyroll WE HELP EVERYONE BELONG. IT'S OUR PURPOSE. Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online o

    Job Source: Crunchyroll
  • Crunchyroll, LLC

    Lifecycle Marketing Operations Manager

    San Francisco, CA, United States

    • Ending Soon

    About Crunchyroll WE HELP EVERYONE BELONG. IT'S OUR PURPOSE. Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online o

    Job Source: Crunchyroll, LLC

Lifecycle Marketing Manager, Customer Relationship Management, Fitbit

San Francisco, CA, United States

** Qualifications**

Minimum qualifications:

* Bachelors degree or equivalent practical experience

* 4 years of experience in email marketing

* Email service provider experience

Preferred qualifications:

* Experience working with Salesforce Marketing Cloud

* Knowledge of HTML

As a Lifecycle Marketing Manager, you will be a part of a dynamic and fast-paced global team that aims to enrich and foster the relationship with the Fitbit customer by delivering great experiences through the email channel at key moments in the customer lifecycle. In this role, you will develop email marketing strategies to support onboarding, engagement and retention, and manage a team to flawlessly execute global email campaigns through a highly collaborative cross-functional process.

Fitbits diverse line of innovative products of smartwatches, trackers and smart scale help people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their health and fitness goals. Our products deliver personalized experiences, insights and guidance through leading software and interactive tools to support our users health and wellness. Partnering with Google will expand our resources and global platform, and we will be able to accelerate innovation in the wearables category to scale faster, and make health even more accessible to everyone.

** Responsibilities**

* Develop email marketing strategies to support onboarding, engagement and retention, and upgrade programs. Build and maintain an email testing roadmap to continuously improve upon program performance.

* Manage a team to flawlessly execute global email campaigns through a joint cross-functional process and own day-to-day relationship with the email agency.

* Work closely with international Lifecycle Marketing leads to align on a cohesive global email strategy, roadmap, and goals.

* Navigate the email marketing tool (i.e. Salesforce Marketing Cloud) in close partnership with the email operations team. Build audiences, sending emails, and building automated programs.

* Partner with the analytics team to identify the key drivers of upgrade, engagement and churn, and identify actionable insights from customer data to continually improve global Customer Relationship Management (CRM) efforts.

** Location**

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a disability or special need that requires accommodation, please let us know by completing our .

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

#J-18808-Ljbffr

Apply

Create Email Alert

Create Email Alert

Lifecycle Marketing Manager, Customer Relationship Management, Fitbit jobs in San Francisco, CA, United States

ⓘ There was an unexpected error processing your request.

Please refresh the page and try again.

If the problem persists, please contact us with your issue.

Email address is already registered

You can always manage your preferences and update your interests to ensure you receive the most relevant opportunities.

Would you like to [visit your alert settings] now?

Success! You're now signed up for Job Alerts

Get ready to discover your next great opportunity.