Senior B2B Growth Marketing Specialist

Seattle, WA, United States

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Senior B2B Growth Marketing Specialist

Expedia Group Media Solutions is a leading travel media network that empowers advertisers to reach and engage millions of travelers around the world through the Expedia Group platform and beyond. Through our vast network of leading travel brands and global points of sale, we provide partners with insights about traveler behaviors throughout every stage of the purchase journey, along with dynamic advertising solutions, to deliver strategic campaigns and measurable results. One of the leading solutions for lodging partners is our TravelAds Sponsored Listings, which is a pay-per-click advertising that provides premium placement in the Expedia Group global marketplace.

We turn data-driven insights, partner success stories, and relevant solutions into compelling campaigns for B2B audiences. The team of B2B marketers supporting Expedia Group Media Solutions is looking for a growth marketing professional to develop and execute campaigns to promote TravelAds. The ideal candidate will manage digital, email and database marketing to drive TravelAds acquisition, retention, and engagement with hotel audiences.

What you'll do:

* Collaborate on campaign development including messaging, targeting, and creative; incorporate input from marketing and sales stakeholders

* Build emails and landing pages in Marketo with campaign messaging and content developed in collaboration with product marketing, content and creative.

* Project manage campaign development and workflow execution with cross-functional teams, with clear roles and responsibilities, timing of deliverables, and dependencies

* Collaborate with the creative team including copywriters, editors, and visual designers to create and finalize the campaign assets and content

* Build and edit workflows and assets including templates; execute the campaigns and manage optimizations

* Partner with additional channel owners and marketing teams to extend campaign across marketing and sales channels

* Collaborate with analytics to analyze campaign performance and data through reporting tools, tracking toward goals and support building results reports for stakeholders

Who you are:

* 2+ years of experience with B2B email marketing and/or digital marketing, with clear understanding of how different digital channels play a role in achieving business outcomes

* Experienced in working with Marketo

* Skilled in designing, building, and executing clear and effective B2B email marketing campaigns, analyzing performance, and communicating results

* Adept at creating audience segmentation, using Salesforce and collaborating with B2B sales teams on targeting

* Experienced with HTML and content management systems

* A strong performer with exceptional organizational, project management and communications skills

* A continuous learner, interested in exploring and implementing industry policies and best practices

* Adept at managing several projects simultaneously in a fast-paced environment

* Collaborative and a team player across functions and teams

The total cash range for this position in Seattle is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.

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Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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