Senior Analyst Media Campaign Insights

Chicago, IL, United States

VML is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. But what does that mean? It means we're a creative agency that is built on the promise of collaboration and human connection. Creating connected brands isn't just what we do — it's what we're known for and who we are. We empower our clients to excel at the intersection of "brand" and "customer experience," starting with simple goals: Create work that becomes part of people's lives; promote value for our clients; and, in the best of cases, help the world.

We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

VML is looking for a smart, digital media savvy senior, possessing innate curiosity and a collaborative nature. This role will focus on Campaign Insights and Optimizations, holistically analyzing paid ,  channels and content. The qualified candidate will be part of a talented team of analysts in conjunction with a cross-functional team to improve digital marketing campaign performance, but also able to operate independently in developing and delivering their work. Act as the Media Optimization Lead, partnering with team members from various disciplines (Account, Strategy, Creative, Technology, Production) within the agency and the client to optimize and provide near real-time insights for individual campaigns.

Responsibilities Synthesize and interpret marketing data into a narrative of business performance and actionable insights in deliverables of various formats

Create measurement frameworks that identify KPIs and diagnostic measures for marketing programs

Enable behavior tracking on various digital platforms

Extract data from various digital tools

Manage data accuracy and integrity for client marketing programs

Plan, implement and manage marketing optimization programs (e.g.: A/B testing)

Create and design business and marketing dashboards that align to client program objectives and various audiences

Implement, collect, and analyze natural language data across social media platforms

Additional responsibilities as assigned

Skills & Experience 4+ years of related experience working in marketing analytics

Demonstrated ability to connect paid media tools, CRM, and Social Monitoring tools with site analytics tools to gain integrated online marketing insights

Deep experience in data analysis and report generation through tools such as Excel, Tableau, PowerBI, SPSS etc.

Expert knowledge in digital metrics, dimensions and KPIs

Experience working independently, self-managing, and managing others on projects to deliver results supporting multiple clients and stakeholders

Hands-on experience with web analytics platform(s) (Adobe Analytics, Google Analytics, etc.)

Proficiency in Microsoft Excel

Experience with multivariate and experimental test platform(s) (Adobe Target, Optimizely, Visual Website Optimizer, etc.)

Experience with predictive analytics and CRM applications a plus

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

Corporate gift matching program

Paid time off for volunteering

Paid parental leave

Ranked No. 1 in advertising for our adoption assistance program

VML Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.

VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

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