Marketing Sr Manager - Advocacy

Colorado Springs, CO, United States

Posted Friday, March 22, 2024 at 4:00 AM

Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.

The Sr. Marketing Manager – Advocacy position exists to lead the development and execution of Focus on the Family’s marketing and communication efforts in support of Focus on the Family’s Life Initiatives to maximize awareness, constituent engagement, and long-term constituent value. This role carries great visibility given the ministry initiatives under this role’s purview are closely aligned with the programs directly sponsored by members of the executive team. The position exists to employ current and forward-looking research, information, and cross-functional collaboration to conceive, develop and implement strategic marketing tactics to promote resources, manage KMI product portfolios, identify potential alliances, and oversee communications strategies that meet the needs of the target audience to support the Life initiatives of Focus on the Family. Success requires an outcome-driven, measurement-minded, audience-centric leader.

Knows and understands target audience of Focus on the Family, including demographics, psychographics, lifestyles, preferences, needs, desires, and societal pressures. Target audience expertise (especially of Convictional Christian Adults with minor kids in the home) includes sub-targets and niche channels and mentors/influencers to the core target audience

Provides discovery analysis of marketplace, product strategy recommendations, brand alignment, marketing & communication strategies, timing parameters; ability to collaborate with internal research team achieve marketing deliverables

Develops innovative omni-channel engagement roadmaps, launch plans, marketing plans, and functional support plans for programs, initiatives, products, and prioritized alliances to connect our target audience with their natural consumption channels and platforms, ensuring measurable objectives are attained

Makes sure appropriate and relevant market and product research is completed to inform experience development.

Team / Relationship Management:

Partners with internal teams responsible for our strategic priorities/products to supervise marketing and promotional plans for target audience with measurable goals and objectives; responsible for keeping up-to-date and reporting on results

Collaborates with other directors to provide direction and strategic input into ministry’s Constituent Engagement philosophy and implementation for target audience including the “relationship strategy” for how constituents will be drawn to, interact with, and ultimately support the audience / ministry

Supports the Director of Marketing, Marriage and Advocacy by providing executive-level recommendations for prioritizing marketing initiatives to optimize ministry effectiveness of channel capacity and internal resources consistent with FOTF brand.

Serves collaboratively with cultivation team, film team, brand team, event team, and project management team, to ensure that all internal and external marketing plans are integrated to achieve optimal results

Marketing Execution:

Is accountable for the annualized Life Marketing campaigns (SeeLife) while working collaboratively with internal content owners. Ensures experience portfolio health and balance. Provides executive leadership and oversight of the experience portfolio, including digital (i.e., includes web, apps, email, LMS, subscription or paid content model), book, audio, radio theatre, film, events, etc.

Is responsible for making constituent experience decisions and often is the lead resource for the rest of the organization when deep experience expertise is required. This includes supporting the teams that work directly with constituents.

Operational Leadership:

Accountable for year-round, bi-directional engagement and activation of identified strategic partners for life initiatives

Works in the annual planning/budgeting process and Initiative Action Plan development ensuring that experience marketing support and capacity requirements are included

Reports on key experiences, events, and activities to executive leadership, providing weekly updates to the Director of Marketing, Marriage and Advocacy and the VP of Marketing – and quarterly executive-level updates – on progress against objectives and priorities.

Clearly articulates the value of the annualized SeeLife Campaign to internal teams so they understand the intent behind the determined direction.

Supports Director of Marketing, Marriage and Advocacy on annual plan/calendar creation; tracking and prioritization; management and delivery.

Programs in Scope:

Is accountable for marketing leadership for the following known programs at the time of the development of the job description: SeeLife Campaign; Option Ultrasound; Wait No More (Adoption and Foster Care); Collaborating with other marketing leaders in direct or indirect channels

Other Duties/Responsibilities:

Performs other duties, including but not limited to duties as assigned, some of which may include the development and creation of copyrightable works (print, photography, film, music, visual arts, etc.) for distribution in any and all media and formats (such as television, radio, DVD, digital), all of which shall be for the benefit of Focus on the Family

Managerial Breadth/Scope of Job:

Manages external delivery contractors and providers, holding each contractor accountable for meeting agreed upon objectives

Manages a team of 1-2 people

Working Environment/Physical Requirements:

Office environment; may require some domestic travel

This role may require occasional travel including nights and weekends

JOB QUALIFICATIONS/REQUIREMENTS

Character/Spiritual:

Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”

Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith ; upholds Focus on the Family's ministry in prayer

Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer

This role is considered a Spokesperson for Focus on the Family and should represent Focus’ position and tone at all times

Personal Characteristics:

Long term, visionary thinker, Team-oriented, Results-oriented, self-motivated, and committed

Imaginative, sees what “could be,” excellent listening and leadership skills

Has a high degree of integrity and ethical behavior

Knowledge/Experience:

Bachelor’s degree in business, marketing, communications, or other related discipline

5-7 years of professional experience with evidence of increasing responsibility, including substantial leadership and oversight of financial tools (i.e., proformas, budgets, PnLs, etc.

5+ years of experience in developing sound market-driven business strategies for product lines (publishing, audio, video, entertainment a plus.)

Proficiency w/ MS platform, Mac or PC, Workflow management systems required.

Working knowledge of data modeling and reporting tools such as Tableau a plus.

Working knowledge of Salesforce CRM and Salesforce Marketing Cloud a plus.

History of being adept in learning new software and systems required.

Thorough understanding of Focus on the Family mission, philosophy, values, and objectives

Demonstrable experience working within a Story brand Framework

Skills, Abilities, and Special Talents/Gifts:

Data-first mindset for making strategic decisions.

Ability to design, implement, and support reporting and data dashboards and analysis, with an eye towards asking questions and approaching data with an investigative mind.

Able to translate research and reporting data into actionable strategy.

Influencer, not a dictator, Challenges “group think,” Able to navigate through ambiguity

Can work well under time pressure. Ability to manage numerous and conflicting objectives, projects, and/or activities at the same time

Ability to interface effectively and establish credibility and confidence across multiple departments

Ability to think both strategically and tactically with a creative mind

Understands how to take strategy and translate that into business tactics that can be implemented

Ability to pivot in strategy and tactical implementation on short notice

Stewardship Requirements:

Manage budget of $450k-$800k annually

Salary Range: $83,196 to $95,157/yr

Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. Must include date ranges to include month and year (mm/yyyy) and whether the position was full time or part time. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.

Focus on the Family puts a high value on our team members and offers a unique benefit package.

Employees scheduled for 20 hours or more per week are eligible for:

Norton LifeLock ID Theft Coverage

Legal Shield/ID Shield Coverage

AFLAC

403B Retirement Plan

Vacation Time & Vacation Payout

Sick Time

Holidays

Service Awards

Community Service Days

Bookstore Discount

Fitness Center

Employees scheduled for 30 hours or more per week are eligible for all the above and:

Medical Plan

Vision Plan

Life Insurance

Disability Insurance

Flexible Spending Accounts

EAP (Employee Assistance Program)

Tuition Reimbursement

Warehouse Membership Reimbursement

Note : This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.

*Temporary employees are not eligible for benefits, except for:

Sick Time

Bookstore Discount

Fitness Center

Tentative Search Timeline:

Priority will be given to applications submitted by April 22nd, 2024. However, this posting will remain open until filled.

The potential employee start date is April 29th, 2024 .

Posting contact email: [email protected]

Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.

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