Quantitative Marketing Researcher, Marketing

San Francisco, CA, United States

Quantitative Marketing Researcher, Marketing As a Marketing Quantitative Market Researcher at Asana, you'll find yourself at the heart of data-driven decision-making. You and your teammates will collaborate in the analysis of quantitative data to better understand our customers, products, and markets, ultimately illuminating the path toward insightful business decisions. As part of our team, your expertise in survey methodology, brand tracking, and data interpretation will be pivotal in partnering with Marketing teams to influence marketing measurement, understanding positioning and messaging, as well as informing how we support customers. Your responsibilities will extend beyond analyzing data - expect to spearhead consumer research initiatives, translate complex data into clear insights, and creatively inspire teams with compelling stories brewed from figures and trends.

This role can be based in our San Francisco or New York City office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you'll achieve

You’ll design and manage tracking surveys, e.g. brand awareness, competitive NPS

You'll also manage, administer, and analyze custom marketing surveys, gleaning important insights concerning product and brand perception, market size and structure, and current and potential customer behavior.

You'll work hand-in-hand with internal users of survey data to ensure key insights are highlighted in the right place, at the right time, and within the relevant context.

You'll develop cohesive measurement strategies and methodologies to influence product development and business decision-making processes.

You'll closely collaborate with cross-functional teams across product, design, data science, marketing, and sales to identify and address knowledge gaps about Asana's current customers and potential market.

You'll communicate your research results and recommendations in compelling, creative ways, ensuring that both technical and non-technical audiences can understand and take action on your findings.

You'll proactively identify, create, and streamline processes to drive efficient research operations.

About you

You hold a Bachelor’s degree in social science, statistics, marketing science, or a related quantitative field.

You have accumulated 5+ years of hands-on experience conducting primary research, either in-house or in a consultancy or agency, during which time you’ve worked with stakeholders to understand and clarify their research needs.

You’re just as comfortable doing quick, tactical research as you are with longer-term strategic studies.

You are proficient in questionnaire design and survey sampling and adept with quantitative methods like hypothesis testing and descriptive analysis. You have applied these methods to survey data.

You can manipulate and analyze data using common statistical tools or languages like R, SAS, SPSS, or Stata.

You are an excellent communicator, able to clearly present research findings to both technical and non-technical audiences.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to help us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $207,000 - $263,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

Mental health, wellness & fitness benefits

Career coaching & support

Inclusive family building benefits

Long-term savings or retirement plans

In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture . With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.

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