Digital Strategist, Advertising

Washington, DC, United States

We are looking for a Digital Strategist to run digital ad campaigns and support our work helping social movements around the world. 70% of this role will involve executing digital advertising campaigns (with an emphasis on running paid social campaigns) along with reporting and analytics work.

The remaining ~30% of the role will involve a combination of digital training and resource toolkit support, campaign strategy support and research to help support advocacy campaigns all over the world.

Are you an early-to-mid career digital campaign strategist who lives in the nitty gritty of digital ad campaigns, and is excited to apply your expertise to different political systems and governments globally?

If so, read on!

Core Duties (70%):

Manage 2-3 major digital advertising client campaigns by assisting in advertising planning, running the ads, performing ad management, drafting ad copy and working with our designers to get content created.

Provide digital advertising help and troubleshooting as a trainer and technical support point person for organizations in our digital ad training programs

Support data and analytics/reporting needs for 4-5 clients including both paid and organic data reporting.

Participate in client meetings and periodically make presentations to clients.

Other Duties (30%):

Note: We could use support from the Digital Strategist in all of the areas below, but do not expect the person we hire to necessarily engage in every one of these activities. The precise mix of duties will be established in a collaborative manner by the end of the hiring process according to the skills and interests of the person we hire. Develop training and e-learning resources related to digital tools and tactics (e.g. curate helpful examples and case studies, summarize reports, create toolkits, populate learning-management systems on different topics with content, etc.), and manage the production of newsletters to market these resources to clients.

Use WordPress to upload and manage content for our online resource centers.

Work with back-end developers to ensure the technical functions of these sites are able to meet the program needs (e.g. by documenting technical problems, initiating a process to change the way information is organized and displayed, etc.).

Provide support for other digital advocacy strategy work and technical assistance

Success in the first 6 months of this role looks like: Completing digital advertising campaigns that drive effective results, cost-efficient outcomes and learnings for multiple clients.

Support monthly reporting needs for Global Wave clients, utilizing social analytics and data dashboard tools.

Supporting resource center/package updating and curation for 1-2 client programs.

Learning Global Wave's advocacy campaign strategy methods and tools for client support.

Requirements

You could be a good fit for this role if: You have 3-5 years of digital campaigning, digital organizing, or online advocacy experience, including experience running digital ad campaigns on major social and digital platforms for political and/or issue-advocacy campaigns.

You have significant experience managing digital ad campaigns at various scales/budget-levels and understand the nitty gritty of digital ads both in native platforms such as Meta and X as well as via ad management tools such as AdRoll

Experience running digital ad campaigns with a budget of $50,000+ that included testing/optimization of campaigns across multiple segments.

Comfort with tracking ad performance objectives across a variety of campaign objectives including policy advocacy, list acquisition, fundraising, e-commerce and/or behavior change/awareness goals.

Experience with the social-issue verification process on major social platforms.

You're adept at campaign data reporting and experienced in using social media reporting platforms such as Sprout Social, Hootsuite, Supermetrics/LookerStudio etc. to provide campaign analysis.

You have experience in an agency role or as an independent consultant, and you are able to juggle multiple competing priorities without letting something fall through the cracks.

You have strong interpersonal skills. You are good at giving and receiving feedback, and at managing conflict while maintaining strong and effective relationships.

You're tech savvy and aren't afraid to learn and use new online tools.

You have a sensitivity to and appreciation for cultural difference, and are able to work effectively across various dimensions of personal difference.

While not required, a strong candidate might have some of the following: Experience working on gender justice issues and/or public health issues within a gender framework (e.g. reproductive rights, sexual health, sex positivity, etc.).

Experience providing resource, training or capacity building in a distributed or spoke-and-hub fashion (e.g. by helping various chapters or affiliates of a larger organization, or various global offices of an international organization).

Comfortable with front-end website management in WordPress.

Experience with direct response copywriting (e.g. action alerts, fundraising appeals, ad copy, etc.) in a political or advocacy context.

Skills - professional working proficiency or better- in another language, particularly Spanish, French, Mandarin, Swahili, Vietnamese or any widely spoken South Asian language (Hindi, Bangla, etc.).

Either experience living in, working in East or West Africa, Southeast Asia, South Asia, Latin America or Eurasia - or a strong cultural connection to one of those areas.

Benefits

This is a full-time, exempt role with a salary of $65,000-$85,000. In addition, we offer a comprehensive benefits package that includes annual bonus eligibility up to 7% of salary, 50% employer-paid health insurance for employees, their domestic partners/spouses and dependents, 4% employer match on 401k contributions, and unlimited paid time off, including all US federal holidays plus the week between Christmas and New Years.