Digital Marketing Manager
Scottsdale, AZ, United States
Vast knowledge of digital social media spaces including: paid media, email marketing, branding and strategy, and influencer marketing
Initiate and drive process of brand marketing from start to finish and develop cohesive go-to market strategies
Deliver key business results through establishing KPIs and successful campaigns
Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations.
Interact with all departments to contribute and analyze the development and implementation of all marketing and communication campaigns
Oversee relationship with all agencies, consultants, and partners
Develop short and long-term marketing and advertising strategies for IDM in collaboration with
leadership from all direct and indirect revenue generating departments throughout the organization
Maximize overall revenue potential by developing initiatives to support new revenue opportunities, particularly those designed to increase leasing, brand recognition and community engagement
Must Haves Manage and keep track of budgets and allocation
Ability to make decisions backed by data to draft solid go-to marketing strategies that will drive sales, brand presences, and pr for Cardone Ventures
Leadership abilities, including training and mentorship
Ability to effectively engage with team members of all levels across different departments
Professional understanding of brand development and creative function
In-depth knowledge of best writing and messaging practices for business correspondence, public relations, advertising, marketing, and social media
Concise decision maker with out of the box idea generator
Strong experience creating marketing settlements and prorating advertising buys across events.
Nice To Haves Ability to work irregular hours as dictated by the event schedule, including nights, weekends and holidays
Bachelor's Degree or at least 3-5 years’ experience in marketing
Prolonged periods sitting at a desk and working on a computer
Culture Video Mission "to help clients and their teams achieve their personal, professional, and financial goals through the growth of their businesses."
Values 1. We are inspirational.
3. We are accountable.
4. We are transparent.
5. We are aligned.
6. We are results-oriented.
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