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Intel
Sacramento, CA, United States
Job Description Intel's Brand, Creative and Social group is seeking a Director of Brand Marketing to lead a team of marketing experts in showcasing the breadth and impact of Intel technology as the world's launch pad for innovation. The team will be responsible for driving always-on brand stories to inspire customers and employees through engaging
Job Source: IntelMarriott
Sacramento, CA, United States
Job Number 24062958 Job Category Sales & Marketing Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States Schedule Full-Time Located Remotely? Y Relocation? N Position Type Management JOB SUMMARY The Senior Director, Brand & Marketing, will lead brand, marketing strategy, and marketing execution for Mar
Job Source: MarriottHealthEdge
Sacramento, CA, United States
Overview Position Overview: HealthEdge is seeking a highly motivated and skilled Marketing Manager in External Communications and Customer Marketing to join its growing marketing team. This person is responsible for the stewardship of the HealthEdge brand and its product architecture and partnering with Customer Success on our HealthEdge Customers
Job Source: HealthEdgeNewmark Merrill
Sacramento, CA, United States
Description At NewMark Merrill, our unwavering commitment to "Doing Retail Better" has been the cornerstone of our success over the past 40 years. Through shifting landscapes, economic fluctuations, and industry disruptions, we remain steadfast in our dedication to connecting with communities, cultivating authentic environments, and empowering our
Job Source: Newmark MerrillMyOutDesk
Sacramento, CA, United States
Job Description Job Description Compensation: Competitive salary + employee benefit package Location: Sacramento We are currently experiencing hypergrowth and expanding our management team! We are currently seeking a Director of Marketing to join us! Candidate must have deep leadership experience in both digital and traditional marketing initiat
Job Source: MyOutDeskFrontier Management, LLC
Citrus Heights, CA, United States
Are you looking for a new best friend, card-game companion, or gardening guru? Then consider working with one of our light, bright, and beautiful Assisted Living and Memory Care communities - where our residents are #1 and our team members shine!Marketing DirectorFrontier Management is seeking an outstanding Marketing Director to join Courte at Cit
Job Source: Frontier Management, LLCAtrium Hospitality
Sacramento, CA, United States
Hotel Sacramento Holiday Inn Director of Sales & Marketing Full time Join the Holiday Inn Sacramento Downtown Arena as our Director of Sales & Marketing! Lead our team in a bustling Sacramento hub with 359 well-appointed rooms and over 13,000 sq. ft. of expansive event spaces. Showcase your skills in a dynamic environment, promoting our hot
Job Source: Atrium HospitalityCovered California
Sacramento, CA, United States
Are you a senior marketing & advertising team leader with a passion to extend high quality health care to all Californians? Covered California is an independent state agency with a mission to increase the number of insured Californians, improve health care quality, lower costs, and reduce health disparities through an innovative, competitive health
Job Source: Covered CaliforniaSacramento, CA, United States
8945 Cal Center Dr, Sacramento, CA 95826, USA Req #5027
Tuesday, March 19, 2024
TITLE: DIRECTOR BRAND MARKETING
STATUS: EXEMPT
REPORTS TO: CHEIF MARKETING OFFICER
DEPARTMENT: MARKETING
JOB CODE: 11594
PAY SCALE: $152,300.00 - $165,000.00 ANNUALLY
General Description:
The Director, Brand Marketing leads Golden 1’s brand strategy. This position is responsible for building brand awareness and consideration in our key geo-markets. In partnership with Marketing leadership, internal business units, research, product marketing, marketing technology and external agencies, develop and execute marketing strategies to meet or exceed business goals including, and not limited to, membership growth, deposits, and loans granted. Through the successful marketing and positioning of the Credit Union’s products and services, enhances the quality image among its target markets, communities, targeted consumer segments, members, and employees.
TASKS, DUTIES, FUNCTIONS:
Own and shape Influence strategy and work with leadership to own and shape Golden 1's brand strategy including naming, advertising media mix, media spend, and messaging of campaigns. Be Golden 1’s brand steward, ensuring visual and messaging consistency. Acts as a point-of-contact for the marketing strategy with Sacramento Kings management for Golden 1 Center and other athletic and community sponsorships.
Leads the internal Creative Services team which includes driving brand health metrics and performance driven copy and value propositions. Manages both internal and external resources focused on content creation, editing, and design.
Obtains the voice of the member and consumer utilizing qualitative and quantitative research materials, customer satisfaction survey responses and results from interaction with member-facing personnel.
Foster a positive and engaging work environment by promoting skill development, coaching for improvement and growth, inspiring others through words and actions, ensuring positive employee morale, and embracing Golden 1’s mission, vision, and core values.
Manages department operations including development, execution and documentation of efficient, compliant procedures, productivity measurement and improvement, and service level agreements for internal clients.
Maintain a thorough understanding of state and federal laws and regulations related to credit union compliance.
Effectively manage relationships across multiple agency/creative partners and cross-functional teams.
Direct, train, supervise, and evaluate creative services staff.
Assist the Chief Marketing Officer as assigned.
Develop and maintain an understanding of the pertinent regulatory requirements and risks inherent to job responsibilities, establish, and maintain control activities that mitigate those risks consistent with the Credit Union’s risk appetite, and ensure operational integrity and compliance with applicable regulations.
PHYSICAL SKILLS, ABILITIES, AND EXERTION UTILIZED IN THE PERFORMANCE OF THESE TASKS:
Prolonged sitting throughout the workday.
Effective oral and written communication required to accomplish tasks.
Must possess sufficient manual dexterity to skillfully operate an online computer terminal and other standard office equipment, including 10-key, personal computer, facsimile machine and telephone.
Unusually long work hours may be required on occasion to accomplish tasks.
ORGANIZATIONAL CONTACTS & RELATIONSHIPS:
INTERNAL: Leadership, business units within the organization, staff/team reports
EXTERNAL: Print/broadcast media, vendors, community organizations, members, and prospective members.
QUALIFICATIONS:
EDUCATION: Bachelor’s Degree in Marketing or related field. MBA a plus.
EXPERIENCE: Ten years or more experience leading creative services. Experience in financial services or another regulated industry a plus.
KNOWLEDGE/SKILLS:
Knowledge regarding laws, rules, regulations and procedures impacting credit union advertising and marketing activities.
Demonstrated financial marketing performance with knowledge of social media, online communications, traditional and digital media, and research.
Exceptional oral and written communication skills.
Exceptional critical thinking and analytical abilities.
Political, popular culture, social media experience and traditional media awareness.
Breadth and depth of marketing knowledge across various media; promotional campaign planning; and adherence/adoption AP Style Guide.
Strong management and supervisory skills.
Strong interpersonal, organization and management skills.
PHYSICAL REQUIREMENTS:
Occasional mobility throughout the workday to attend meetings and manage staff and perform other functions.
Prolonged sitting throughout the workday.
Corrected hearing within normal range required to accomplish tasks. A telephone device to enhance hearing will be provided if needed.
Minimal local travel by car or public conveyance for conferences, meetings, vendors and off-site promotional events.
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Marketing - Director - Brand Marketing jobs in Sacramento, CA, United States
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