Associate Director, Ad Operations & Technology

Tulsa, OK, United States

ABOUTNEW ENGEN:

New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey–maximizing it, measuring it, and repeating it. Through agenuine passion for building brands,a relentless desire to challenge the status quo, anddeep digital expertiseacross hundreds of brands and verticals,we put our clients on the cutting edge of what’s possible in digital marketing.

Join our community of marketing enthusiasts — collaborating with experts across media and marketing services, creative, analytics, and more. At New Engen, the cutting edge isn't a lofty goal; it's our everyday playground.

What sets us apart? Our people – humble innovators rewriting the rules of digital marketing. Together, we're building an agency culture that values collaboration, learning, and creativity. Become part of a team that drives genuine impact in the evolving landscape.

DESCRIPTION:

As the Associate Director of Ad Operations & Technology, you will not only lead but also actively engage in the hands-on execution of advertising operations and technology strategies. This dual role requires a balance of technical acumen, leadership, and a hands-on approach to managing digital advertising ecosystems. You’ll be instrumental in building and scaling a proficient ad operations team, while also rolling up your sleeves to ensure the tactical work is executed to perfection. Your mission will be to oversee and participate in campaign naming, taxonomy, trafficking, and the optimization of digital campaigns, setting the stage for scalable growth. Ownership of platforms like LiveRamp and proficiency with tools such as or similar to CampTag and Claravine are key to this role.

RESPONSIBILITIES: Team Leadership & Hands-On Execution: Establish, mentor, and lead an ad operations team, while also engaging directly in the operational work until the team reaches scalability. Your role will evolve from hands-on execution to more strategic oversight as the team grows.

Campaign Strategy & Execution: Directly oversee and manage the end-to-end campaign process, ensuring excellence in naming, taxonomy, trafficking, and optimization. Your dual role will require you to both manage and execute these tasks effectively.

Technology Mastery & Ownership: Serve as the primary custodian for ad technology platforms like LiveRamp, actively using and optimizing these tools to meet campaign objectives. Experience with CampTag or Claravine will be advantageous.

Operational Excellence: Drive continuous improvement of ad operations processes and procedures, enhancing efficiency, effectiveness, and scalability.

Tagging & Pixel Ownership: Develop processes in collaboration with analytics and media team members for consistent pixel placement and tagging (basic) standards to ensure proper data capture.

Cross-Functional Leadership: Collaborate with other departments (creative, strategy, analytics) to ensure integrated and cohesive digital campaigns.

Innovation & Industry Leadership: Stay ahead of digital advertising trends and technologies to foster innovation within the team and maintain our competitive edge.

REQUIREMENTS: Experience & Expertise: At least 5-7 years of relevant experience in digital advertising operations, with a solid track record of both leading teams and executing ad operations tasks. Experience in building or significantly scaling an ad operations team is required.

Technical Skills: Deep understanding of ad technology platforms, especially LiveRamp, with hands-on experience in campaign management tools such as CampTag and Claravine.

Leadership & Execution: Demonstrated ability to lead and develop teams, coupled with a willingness to engage in day-to-day operational tasks. A balance of strategic oversight and tactical execution is crucial.

Strategic & Analytical Thinking: Ability to think strategically, analyze complex data, and develop innovative solutions to challenges in ad operations.

Communication Excellence: Strong communication skills, with the capability to articulate technical and strategic insights to diverse audiences.

Adaptability & Initiative: Thrives in a fast-paced environment, with the ability to adapt and take initiative in evolving scenarios.

BENEFITS: Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D

401k - Employer match

HSA - Employer contributes

Flexible Vacation & PTO plan

Paid Maternity / Paternity

Paid Holidays

Remote/Flex day schedule

Laid back office environment

Salary Range:$160,000 - $185,000 The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.

New Engen is headquartered in Seattle. For this role, we will consider candidates 100% remote.

Whats Important To Us:

BE THE GOOD

We act with integrity, humility, and altruism inside and outside our company. We promote diversity, equity, inclusion, and belonging in every aspect of our business. We cultivate a safe workplace where everyone feels respected, engaged, and able to reach their full potential. Bottom line: We give a shit.

EXPERTISE

We take pride in our work, holding ourselves to a high standard of execution excellence. We continually work to expand our skills and master our craft. Our approach sets a precedent and reverberates throughout our always-changing industry, inspiring adaptation among brands, platforms, and agencies.

GROWTH MINDSET

We bias towards action, starting with "what is possible?" instead of being stuck in scarcity. We embrace challenges and welcome feedback as opportunities to improve what we do and how we do it. We find joy in the process and are fueled by our curiosity to master complex problems. We aren't afraid to take calculated risks or operate in ambiguity, recognizing that imperfection is a part of progress.

EMPATHETIC DIRECTNESS

We provide feedback with courage, openness, and empathy- internally and externally, across departments, and at all levels. We do the right thing, even when it's hard. We aim to understand (not judge) and teach (not take over). Our feedback is empirical and focuses on behaviors and outcomes.

ALL IN

New Engen is our company. We believe in what we are building together and put the team first in order to accomplish our shared goals. We reject apathy and cynicism and do everything we can to help each other win. Being All In is not about the hours we log, nor does it mean that we agree on every decision. Rather, it is a mentality of common purpose that guides how we engage, reach consensus and show up for our clients and teammates.

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