Senior Digital Strategist

Seattle, WA, United States

What matters to you? Do you want a job that lets you fight for those things?

Good jobs let you apply your skills. Great jobs feed your sense of purpose.

If you want to feed your sense of purpose, come join the sharp, passionate communicators at GMMB who spend every day using their skills to try to make a difference in the world. We get great candidates elected. We fight to keep kids from getting addicted to tobacco. We improve access to education and health care. We protect reproductive rights and promote efforts to combat climate change.

We’re a unique collection of political wonks, communication strategists, media experts, creative thinkers and multimedia producers who’ve made it our mission to fight for what matters. And we could use somebody like you to help us craft powerful messages and plot out smart tactics to reach the right audiences at the right time to make a difference.

What do you say? Ready to join the team at our DC homebase or in our Seattle or San Francisco offices?

GMMB has a hybrid work schedule with at least two days in office presence

This position can be based in Washington, DC or Seattle, WA

Salary range $85,000 - $110,000

You are … a Senior Digital Strategist who knows how to:

Develop unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives.

Develop strong, trusting relationships between clients and agency partners, providing support during strategy, ideation, and execution.

Understand and apply user experiences to build customer journeys along paid and owned channels, driving users' actions to meet clients' goals through measurable KPIs.

Provide digital content strategy, understanding the larger integrated communications strategies in place, and delivering ideas and solutions that enhance reach and effectiveness for websites, campaigns, or social media communities.

Develop digital strategy tools and content, including editorial calendars, blog posts, email and social media content.

Writes and produces client-facing proposals and memoranda, presentations, strategic plans, landscape analysis report, and other materials, both independently and in collaboration with internal teams.

Conduct and reports on stakeholder interviews, audience interviews, content audits, traffic analysis, social media scans, and other digital discovery work.

Monitors, evaluates and presents campaign results by leveraging online tools for website metrics and social listening.

Partner with Research & Planning team to develop a total understanding of online target audience and mindset modes.

Review deliverables prior to client review.

Provide campaign performance reporting and analysis internally and to clients.

Partner with functional digital strategists in SEO, UX, technology, paid media, and creative, along with account managers, to shape digital content plans for clients.

Works closely with junior digital strategists, providing guidance and mentorship.

You have...

Bachelor’s degree or equivalent in a related field

7+ years of experience in digital marketing and strategy, including web content, social media, analytics, and email marketing (digital experience required)

Familiarity with website development best practices, technical requirements, and the website development process. WordPress or Drupal experience a plus

Strong relationship management, organizational and project management skills

Ability to work effectively with a variety of internal teams and business groups, including Account, Creative, Media and Technical delivery specialists

Strong interest in technology or digital marketing

Experience with digital toolsets for website analytics, social media channel listening, SEO, or digital marketing metrics

SEO or paid marketing experience is a plus

Health, education, political or nonprofit marketing experience a plus

Experience working in a fast-paced environment and you are comfortable working with interdisciplinary teams

Strong problem-solving skills and ability to exercise independent judgment

GMMB is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: GMMB is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at GMMB are based on business needs, job requirements and individual qualifications, without regard to race, age, sex, national origin, ethnicity, mental or physical disability, religion, color, sexual orientation, gender identity and/or expression or military status or other categories defined by applicable local, state and federal statutes in the locations where we operate. GMMB encourages applicants of all ages. GMMB will not tolerate discrimination or harassment based on any of these characteristics.

GMMB is committed to building a diverse, equitable and inclusive environment where we represent employees of all backgrounds. While providing this information is strictly voluntary, we encourage all applicants to provide demographic information to support our diversity goal. This information, as stated in our EEO statement, will not be used to make employment related decisions. This information will only be shared with qualified and limited personnel who build policies and programs that help make GMMB an inclusive firm.

If you have any questions about the information collected, how it is used and/or have suggestions please reach out to Talent and Culture ([email protected]).

Commitment to Diversity in our Workforce

Diversity of talent, experience, and perspective is fundamental to our culture and critical to the success of GMMB and the work we do for our clients. We seek to continually attract and retain talent of diverse backgrounds to better inform our thinking, ideas and strategies so that we can achieve our mission—creating real and lasting change in the world. We ask that you contribute to our diversity efforts by:

Seeking and embracing differing viewpoints - We must actively build diverse teams, encourage others to share their perspectives, seek out diversity of input when making decisions, question traditional thinking, and promote continuous learning and development.

Consciously respecting one another - Listen carefully to others, seek consensus, engage in constructive debate, challenge one another, and provide each other with feedback.

Displaying passion and commitment to achieving our mission - Infuse our commitment to social responsibility into everything we do—from internal processes and decision making to external community outreach and engagement.