Marketing Manager, Marketing Solutions (Linsco)

Fort Mill, SC, United States

LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader* in the markets we serve, supporting more than 18,000 financial advisors, 800 institution-based investment programs and 450 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

Position Summary:

The LPL Financial Marketing Solutions team is seeking a marketing manager with a concentration in all facets of marketing. This role will manage a group of marketers who partner with Linsco advisors. This role will collaborate with internal partners, connect with Linsco advisors while leading and inspiring a team of marketing consultants.

About Linsco:

Linsco is LPL Financial’s employee model for financial advisors. The advisor’s client relationships and their brand, they are free to call the shots—choose the products that are best suited for their clients and build their business on their terms, all while being supported by a LPL Financial.

Advisors benefit from the strength of LPL’s tools, services, and end-to-end support to manage and grow their business efficiently. All this, plus earn the competitive compensation and benefits they deserve, with payouts ranging from 50–70%.

Unlike many other W-2 employee models, advisors have complete ownership of their client relationships.

Linsco by LPL Financial offers key benefits to advisors: integrated technology, growth and mergers and acquisitions support, administrative support, holistic transition services, branch managers and hands-on marketing support.

About Marketing Solutions:

Marketing Solutions is a part of the LPL Services Group (LSG), a growing professional services company within LPL Financial that helps advisors and institutions execute on their biggest opportunities. Our human-led, tech-enabled services help our customers deliver great financial advice and run thriving businesses. Over 500 employees strong, we come to work each day dedicated to making an impact in lives of advisors, institutional partners, and investors.

Core competencies of this role:

Manage a team of several marketing consultants

Assist with onboarding new LPL advisors to Marketing Solutions

Define the overarching marketing strategy for each advisor

Recruit, interview, hire and train new employees

Interact regularly with advisors

Oversee the regular content strategy while the marketing consultant will maintain, and implement digital marketing and editorial calendars while managing each advisors’ content strategy for blog, e-newsletter and social media

Evaluate each advisor’s website and blog and then enhance as needed

Collaborate with internal business partners such as strategy, compliance, technology, legal, procurement, marketing, sales and more

Collaborate with vendors

Drive adoption of new tools, vendors, processes across the team

Provide feedback and enhancements from the advisors

Core competencies of your team:

Curate and implement monthly digital marketing calendars for blog, e-newsletter, email campaigns and social media platforms to align with advisor goals

Manage each advisor’s website and blog to enhance as needed

Implement lead generation, niche prospecting processes, and workflow for each advisor practice to drive business growth for both LPL Financial and the advisor

Establish and measure ROI and KPIs such as email CTR, social media engagement and website traffic

Learn and produce each advisor’s marketing plan based on advisor preferences

Schedule and host regular bi-weekly discussions with the advisor

Collaborate with the advisor’s office staff to ensure cohesive communications

Collaborate with compliance to ensure content, brand, and messaging are approved

Conduct market research and share discoveries with each advisor

Work as a liaison with vendors

Provide feedback and program enhancements from the advisors

Requirements:

3+ years’ experience in marketing and digital marketing

Bachelor’s degree or 4+ years of additional experience in digital marketing

2+ years’ experience with coaching, management or leading a team

Preferences:

Experience in financial services preferred

Ability to balance a strong commitment to your team, the client, and their clients

Strong writing and creative leadership skills, ability to discern quality design and content, and to provide constructive, actionable feedback

Pay Range:

$83,680-$125,520/year

Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!

Why LPL?

At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nation’s leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.

We are one team on one mission. We take care of our advisors, so they can take care of their clients.

Because our company is not too big and not too small, you can seize the opportunity to make a real impact. We are committed to supporting workplace equality, and we embrace the different perspectives and backgrounds of our employees. We also care for our communities, and we encourage our employees to do the same. This creates an environment in which you can do your best work.

Want to hear from our employees on what it’s like to work at LPL? Watch this!

We take social responsibility seriously. Learn more here

Want to see info on our benefits? Learn more here

Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an @lp lfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card. Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (800) 877-7210.

#J-18808-Ljbffr