AVP, Marketing & Communications

Jacksonville, FL, United States

The Associate Vice President for Marketing and Communications (AVPMC) shall, underthe direction of, and in consultation with, the Senior Vice President, Strategic Operations,develop, implement and maintain the brand identity, brand integrity, and brand voicefor Jacksonville University, its colleges and schools, its various entities and thecommunities they serve. The AVP will lead a team of marketing and communications professionalstaff in developing marketing plans and messaging that tells the College's story,internally and externally, while promoting the institution's mission, vision and goals.The AVP leads these efforts with a proactive and collaborative approach to supportingboth strategic organizational and targeted departmental initiatives through a comprehensiveand innovative program. This position calls for someone who is as adept a marketeras they are a public relations pro.

Supervisory Responsibilities Strategy and Marketing Planning

With the Senior Vice President, Strategic Operations, develop a fully integrated strategicmarketing program to meet institutional priorities.

Plan must include mechanisms for developing ROI, reporting on successes, and specificrecommendations on optimizing campaigns for future success.

Comprehensive campaigns across all media should include, but not be limited to, publications,video, web, digital, and social media.

Serves as the senior advisor to the Senior Vice President, Strategic Operations forbrand and development, enrollment marketing, integrated marketing plans, brand awareness,fundraising campaign marketing, use of media, including paid and earned media as wellas overall marketing programs.

Provide budget updates for "big picture" reports and individual project analysis.

Leadership

Direct supervision of team leads with overall, but indirect, supervision of all staff.

Mentorship and strategic liaison leadership to college/area marketing collaboratorsmaintaining efficiency of resources and consistency of overall University messagetactics.

Provide marcom leadership to University committees as required throughout the JU system.Either serve on committees when necessary or assign appropriate marcom staff.

Act as gatekeeper for new hires and staff training in consultation with the SeniorVice President and appropriate staff. Also, evaluate staff performance with timelyfeedback at set intervals. Plan professional development for all employees and supporttheir participation. Provide discipline and/or termination when warranted and accordingto University policy.

Budget, Financial Management

Manage projects to ensure that they, and publications, are produced on time and budget.

Have smaller projects/publications available to train staff on best practices formanaging schedules, budgets.

Track time and expenses for individual projects. Also, track workflow for the sameimpact

Creative Services and Marketing Services

Responsible for the brand integrity of the JU brand, consistency of message, continuityoflook of publications, and their distribution.

Also responsible for the University website and work with the University Webmasterto plan and execute all new website development in keeping with brand standards.

Brand expert for Jacksonville University.

Maintain a review checklist for marcom team members to be sure there is consistencyof look and message.

Lead social media platforms. Develop and execute social media campaigns to spreadpositive, honest brand messages.

Supervise both traditional and digital marketing programs with direct supervisionof marcom personnel and management of outside vendors and consultants when warranted.

Plan and produce still photo and video production as needed.

Duties/Responsibilities Analytical and Strategic. The successful candidate for this position will have strong analytical and strategicskills. In this role, the AVP will be expected to analyze industry trends to determinethe most promising strategies for the University's messaging to result in measurablepositive results.

This person is an Excellent Communicator . The AVP in this position must communicate with a wide range of constituents: students,faculty, staff, parents, trustees, the community at large, donors, etc. A deft communicatoris extremely important.

Creativity . This covers many skills on many levels. Creativity has many forms and they are almostall beneficial to the AVP.

Curiosity about the University community and the world beyond. There are so many possibilitiesof stories to be told about the university experience. It just takes a moment to discoverthem. And then time to develop and tell them to the right audience at the right timeforthe right reasons. Curiosity is the seed that starts this process growing.

Interpersonal Skills . Being a good marcom professional requires competence in "interpersonal skills."The day-to-day duties of an AVP will rely on this skill, as managers must work witha range of people in different roles, both inside and outside the organization.

Highly Organized . Organizational skills are essential for this position.

Required Skills/Abilities Strong leader who enjoys the role of mentoring others.

Conversant in marketing, social media, public relations, printing, and graphic designterminology.

Problem solver who takes ownership.

Strong attention to detail and respect for budgets and deadlines.

Great interpersonal skills and can build excellent working relationships.

A juggler who can wear multiple hats and keep all the balls in the air.

A solid writer who likes to write.

Highly creative who loves to develop the concept alone or with a team of people.

Team player who can step up to lead when needed..

Education, Certificates, Licenses, & Experience Professional Experience

Successful candidate will have:

Work experience (5-10 years) in a marketing capacity in:

Educational Institution, preferably at the secondary or college/university level.

Professional organizations such as legal, healthcare, and research.

Or, work experience (5-10 years) in public relations capacity in:

Educational Institution, preferably at the secondary or college/university level.

Professional organizations such as legal, healthcare, and research.

Or, a position or positions that required you to work (5 to 10 years) in both marketingand public relations for:

an educational institution or

professional organization or

a communications firm.

Minimum Education Requirement: Bachelor’s Degree Required; Master’s Degree Preferred

Minimum Work Experience: Five years of marketing experience

Preferred Qualifications: Seven years of marketing experience including higher educationmarketing experience

Physical Requirements Must be able to lift and carry equipment and supplies weighing up to 20 pounds.

Must be able to bend, stoop, and reach.

Manual dexterity to efficiently operate a computer keyboard and other business machines.

Adequate hearing to communicate effectively in person and by phone.

Prolonged periods sitting at a desk and working on a computer.

This is not an exhaustive list of all responsibilities, duties, and/or skills requiredfor this position. The University reserves the right to amend and change responsibilitiesto meet organizational needs.

To Apply To apply for this position, please send a resume, two writing samples and a coverletter to: Mary Bennett Harvey at [email protected] .

Howard Administration Building

2800 University Blvd N

Jacksonville, FL 32211

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