Sr. Consultant, Digital Content Strategy

Fort Mill, SC, United States

Are passionate about exceptional digital experiences? Are a team player who gets excited about the science and tech behind great content?

Excited to learn more? If so, then this could be the role for you!

LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader* in the markets we serve, supporting more than 18,000 financial advisors, 800 institution-based investment programs and 450 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

Job Overview:

LPL's Digital Content Operations team is searching for a digital content strategist skilled at managing projects from concept to launch, infusing digital projects with sound content strategies, and delivering digital experiences that solve audience and business challenges.

Reporting to the VP of Digital Content Operations, this role is responsible for continuously optimizing content across digital experiences to drive value for key audiences. We're looking for someone who is part visionary, part tactician and a masterful relationship builder.

Responsibilities:

Utilize a holistic and human centered approach to content planning and optimization, from research and insight generation to concept to deliverable

Communicate with technical-minded colleagues, to deliver innovative solutions (i.e. content management, digital asset management, workflow solutions, etc.)

Negotiate across organizations for a consistent content production lifecycle, and influence partners to embrace an enterprise content strategy

Work with product managers, creative resources (IxD, VzD, Graphic Design and Video Production), channel owners, SEO specialists, Social Media Consultants, Content Publishers, Email producers, and analytic specialists to solve complex business problems and diverse user needs

Partner across organizations (corporate communication, corporate newsroom, marketing, service, etc.) to create audience-centric experiences by aggregating, curating and optimizing existing content assets.

Define and govern digital content strategies, and ensure any content created for online consumption is optimized for user goals, search or KPIs that help drive improved engagement.

Employ empathy for the user to imagine and create intuitive, accessible and easy-to-understand digital experiences

Handle multiple projects concurrently, and prioritize requirements into short and long term plans

Adapt to and succeed in a constantly changing, fast paced environment, with the ability to be a thought leader

Evangalize LPL's content style guide in support of the digital brand expression, and evangelize best practices to drive engagement

Apply user-centered design (UCD) methods to identify user needs and create a roadmap to meet those needs, focused on the user, and aligned to business and technical expectations

Strong knowledge of user experience across devices, platforms and channels

What are we looking for?

We want strong collaborators who can deliver a world-class client experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team oriented, and are able to execute in a way that encourages creativity and continuous improvement.

Requirements: Solid understanding of UX concepts and digital content strategy best practices

Mastery of technical content foundations, such as metadata, personalization, taxonomy and tagging

Strong presentation and collaboration skills to influence stakeholder to adopt new practices

Core Competencies: Agile workstyle

Strategic operator

Collaborative, team player

Preferences: Software: Adobe Experience Manager, Adobe Assets, Gather Content, Writer (generative AI)

Headless content management approach, understanding of structured content and content fragments

Personalized authenticated user experiences

Pay Range:

$71,680-$107,520/year

Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play - such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!

Why LPL?

At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nation's leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.

We are one team on one mission. We take care of our advisors, so they can take care of their clients.

Because our company is not too big and not too small, you can seize the opportunity to make a real impact. We are committed to supporting workplace equality, and we embrace the different perspectives and backgrounds of our employees. We also care for our communities, and we encourage our employees to do the same. This creates an environment in which you can do your best work.

Want to hear from our employees on what it's like to work at LPL? Watch this!

We take social responsibility seriously. Learn more here

Want to see info on our benefits? Learn more here

Join the LPL team and help us make a difference by turning life's aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an @lp lfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant's bank or credit card. Should you have any questions regarding the application process, please contact LPL's Human Resources Solutions Center at (855) 575-6947.