Marketing Sr Manager - Advocacy

Colorado Springs, CO, United States

Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.

The Sr Manager, Marketing Journey & Engagement position exists to develop and drive the integrated cultivation engagement team for Focus on the Family through strategy and execution using Salesforce Marketing Cloud. These initiatives include omnichannel acquisition, engagement, and conversion strategies in partnership with Ministry and Marketing teams. Leveraging an audience-based, testing-minded approach to engagement, this leader oversees the creation of stand-alone or integrated cultivation campaigns, and will guide KMI leaders, marketing channel team leaders, strategy, campaign, media planners, and internal FOTF customers to ensure that all project team members have a complete understanding of the project deliverables. Utilizes execution through Salesforce Journey Builder and other Marketing Cloud platforms.

Essential Duties/Responsibilities:

Oversees and develops multichannel (e-mail, text, social web) guided journeys in Salesforce Marketing cloud platforms in collaboration with KMI, Marketing Channel and CRM leaders

Collaborates with VP Marketing to prioritize strategic journeys including broad scope promotion campaigns, automated engagement and long-term journey development involving several departments

Oversees development of data processes in collaboration with Data Segmentation, Ministry Reporting and IT MDR leadership to ensure journey data mapping meets engagement and measurement objectives

Oversees the implementation in Salesforce’s Journey Builder and Mobile Studio of prioritized multichannel e-mail and text journeys in collaboration with internal technical and reporting teams

Accountable for implementation of Journey strategies and journey reporting frameworks using Salesforce Analytical platforms

Collaborates with Sr. Director and VP Marketing on the creation of a Journey Prioritization framework

Oversees the implementation of marketing text channel engagement including strategy, messaging, and text channel outcomes using Salesforce Mobile Studio in collaboration with KMI and Marketing Channel team leads

Is accountable for leading the teams to ensure video series journeys and other journey projects are delivered per strategy, and ROI reporting is delivered with both accuracy and timeliness

Influences KMI leaders and Marketing Channel directors in the development of video series and marketing journey project objectives, ensuring creative content aligns with ministry brand and alignment

Oversees team developing and implementing the ministry’s video series journeys

Is accountable for video series journey revenue attainment based upon FOTF ministry budget, while ensuring ROI is consistent with approved plans

Determines the necessary distribution channel for maximized constituent engagement, and guides the team on the design of pages to ensure creative, copy writing, and data integration is completed by supporting teams

Serves as the Ministry-wide Subject Matter Expert (SME) for Salesforce’s Journey Builder and Mobile Studio, understanding both the strategy required for engaging constituents coupled with the technological expertise to build, deploy, report, and pivot within each journey

Works closely with IT Digital Solutions and Digital Marketing teams on journey data integration into Salesforce CRM and testing

Supports the Director and VP of Marketing in prioritizing journey and video engagement initiatives given resource availability and constraints determining schedule, resources, dependencies, deliverables, risks, milestone development, and communications plans are established accordingly

Collaborates with CRM cross-functional team, Directors and other departments involved in marketing projects including scope, schedules, resources, dependencies, deliverables, and milestone development (including print matrices, strategies, and budgets of projects in process)

Oversees the creation of the journey marketing strategy including, but not limited to scope, audience development, tactical execution, and final project measures for approval by KMI and Marketing Channel team leadership

Is responsible for timely reporting of all video series and journey initiatives, which includes the acquisition, conversion, and engagement of constituents for executive consumption, and strategic planning

Serves as the “convener” across FOTF departments ensuring that engagement initiatives complement and align with existing KMI strategies

Identifies and reconciles issues or obstacles that stand in the way of attaining strategy or impacting an on-schedule or on-budget completion of engagement initiatives

Other Duties/Responsibilities:

Performs all other duties as assigned

Managerial Breadth/Scope of Job:

Leads a team of 3-4 staff

Working Environment/Physical Requirements:

Fast-paced office environment with frequently changing priorities

JOB QUALIFICATIONS/REQUIREMENTS

Character/Spiritual:

Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”

Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct (http://media.focusonthefamily.com/fotf/pdf/about-us/human-resources/moral-policy.pdf) and Statement of Faith (http://www.focusonthefamily.com/about/foundational-values) ; upholds Focus on the Family's ministry in prayer

Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer

Engages in Christian ministry

Demonstrates behaviors aligned with FOF core values (http://www.focusonthefamily.com/about/foundational-values)

Personal Characteristics:

Lives with integrity derived from Biblical values and demonstrates standards of conduct that meet or exceed company and/or legal requirements

Ability to handle stress associated with changing priorities and multiple tasks

Team-oriented; Service oriented and responsive; Results oriented, self-motivated, and committed

Able to receive feedback well, Detail oriented and systematic

Knowledge/Experience:

Bachelor’s Degree in Marketing or Business, or equivalent experience

Experience with Salesforce Marketing Cloud Platforms and Journey Builder, a plus

8-10 years of marketing management experience or demonstrated collaborative team leadership

8+ years in multi-channel marketing communication strategy development and execution

Video content engagement experience preferred

Working knowledge of Focus on the Family’s mission, values, and objectives

Working knowledge of entire creative and media production processes

Computer proficiency in a variety of Microsoft Office Tools (Excel, Word, PowerPoint, and SharePoint)

Project Management software proficiency, i.e., Teradata, Microsoft Project (desired but not required)

Skills, Abilities, and Special Talents/Gifts:

Strong attention to detail

Strong communications skills, able to motivate, direct and lead in a concise manner

Excellent organizational skills

Ability to adjust quickly to meet a goal and/or changing circumstances (changed work schedules, customer needs, or strategic direction)

Exceptional analytical ability with logical thought processes

Can work well under time pressure, ability to manage numerous and sometimes conflicting objectives, projects, and/or activities at the same time

Strong planning and time management skills

Very good oral and written communication and facilitation skills

Ability to work with limited supervision - works autonomously with assigned creative team to handle all aspects of scheduling

Project Management Expertise – both management and scheduling expertise

Ability to assemble clear, concise, and accurate project documentation

Demonstrates ability to, at times, manage project schedules, milestones, and work products without direct authority over project stakeholders

Demonstrates a commitment to continually developing skills, competencies, and maturity

Pay Range: $83,196 to $95,157/hYr.

Application Materials Required: Cover Letter, Resume/CV

Application Materials Instructions:

Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. Must include date ranges to include month and year (mm/yyyy) and whether the position was full time or part time. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.

Focus on the Family puts a high value on our team members and offers a unique benefit package.

Employees scheduled for 20 hours or more per week are eligible for:

Norton LifeLock ID Theft Coverage

Legal Shield/ID Shield Coverage

AFLAC

403B Retirement Plan

Vacation Time & Vacation Payout

Sick Time

Holidays

Service Awards

Community Service Days

Bookstore Discount

Fitness Center

Employees scheduled for 30 hours or more per week are eligible for all the above and:

Medical Plan

Dental Plan

Vision Plan

Life Insurance

Disability Insurance

Flexible Spending Accounts

EAP (Employee Assistance Program)

Tuition Reimbursement

Warehouse Membership Reimbursement

Note : This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.

*Temporary employees are not eligible for benefits, except for:

Fitness Center

Bookstore Discount

Sick Time

Tentative Search Timeline:

Priority will be given to applications submitted by March 20th, 2024. However, this posting will remain open until filled.

The potential employee start date is April 1st, 2024.

Posting date: February 21st, 2024

Unposting date: ongoing until filled

Posting contact email: [email protected]

Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.

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