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Launch Potato
San Antonio, TX, United States
WHO ARE WE? Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. The company is headquartered in vibrant downtown Delray Beach
Job Source: Launch PotatoLaunch Potato
San Antonio, TX, United States
YOUR ROLE You will be directly responsible for driving the strategy and execution of our email marketing strategy for Launch Potato’s Prizes and Games verticals which sends 100’s of millions of exciting and engaging messages to consumers monthly. The only limitations: Your imagination and data-driven creativity as you launch new initiatives and ca
Job Source: Launch PotatoXPEL Technologies Corp
San Antonio, TX, United States
Content Marketing Manager (San Antonio, TX) Published On 6/19/2023 Location: San Antonio, TX Department: Marketing Reports to: Michael C Mejia Summary: We are seeking a talented Content Marketing Manager to join our dynamic marketing team. As a Content Marketing Manager, you will be responsible for developing and implementing comprehensive cont
Job Source: XPEL Technologies CorpUX Hires
San Antonio, TX, United States
Content Marketing Manager - Remote Our client is simplifying the chaos of the events industry through powerful, easy-to-use technology and is seeking a rockstar to join their growing team. We are seeking a Content Marketing Manager to lead all aspects of content strategy, planning, and execution for our rapidly growing brand. Reporting to our Direc
Job Source: UX HiresH-E-B
San Antonio, TX, United States
Job Description: As a Content Manager, you’ll create fresh and eye-catching content that solves a customer need and breaks through the digital noise. Content may include web pages, video, email, social media posts, display ads, or new and innovative digital concepts in partnership with digital designers. You’ll also work with our eCommerce business
Job Source: H-E-BTrigenx
San Antonio, TX, United States
Hybrid/Remote Position As Digital Marketing Manager, you are focused on executing, optimizing, and managing all digital platforms to support lead generation and revenue growth. Your primary purpose is to execute effective digital marketing content and strategies that drive highly effective campaigns to interact with targeted audiences and generate
Job Source: TrigenxRandolph-Brooks Federal Credit Union (RBFCU)
San Antonio, TX, United States
Job Description and Requirements The Digital Marketing Specialist will be part of a team responsible for creating, managing and maintaining online and digital initiatives, including (but not limited to): external and internal company websites, mobile applications, email marketing and communications to RBFCU members, search engine optimization/ma
Job Source: Randolph-Brooks Federal Credit Union (RBFCU)Trigenx
San Antonio, TX, United States
Hybrid/Remote Position As Digital Marketing Manager, you are focused on executing, optimizing, and managing all digital platforms to support lead generation and revenue growth. Your primary purpose is to execute effective digital marketing content and strategies that drive highly effective campaigns to interact with targeted audiences and generate
Job Source: TrigenxSan Antonio, TX, United States
Summary
Helps establish Reputable Recruiting as the premier (5-Star Rated) recruiting brand for executive, retained, and managed search, along with the achievement of the company mission and vision. Drives branding through buyer journey content distribution, improves engagement, improves awareness. Responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes managing email lists, developing content, split testing messaging (A/B testing), and leveraging web technologies to drive sales/revenue. Your innovative ideas and deep understanding of customer engagement will be instrumental in promoting our brand, delivering insights and updates to select audiences, ensuring strong customer relationships, and driving company revenue/sales.
DUTIES
List Management
Works with Sales/Recruiting teams and conducts research to understand buyer types, traits, habits, and attitudes.
Develops target lists and participates in further segmentation to improve messaging and response rates.
Participates in growing and updating lists and ensuring contact records are updated and accurate.
Content Development
Develops or leads the development of various marketing assets/content: JPG, GIF, Video, Blogs, Case Studies, Infographics, eBooks, and Email Campaigns/playbooks.
Contributes to the development of buyer journey content for each of the target buyer personas.
Develops promotional campaigns, promotions, and suggestions to stimulate response, open, & click rates, etc.
Understands the importance of grammar, spelling, clarity, and keywords for effective messaging & SEO value.
Develops annual content calendar and buyer journeys for all digital media channels.
Researches topics and trends to fuel creative content development for all marketing channels and methods.
Engagement Practices
Develops marketing strategy in alignment with the enterprise and sales strategies.
Leverages marketing automation tools and implements best practices designed to improve conversions.
Develops KPI’s for measuring campaign performance.
Implements lead scoring strategies/best practices.
Leads efforts related to Social Media Advertising, Search Engine Optimization, Search Engine Marketing, etc.
Performs analysis of marketing related data, including Google Analytics, Click Through Rates, Reply Rates, Open Rates
Analyzes email deliverability to improve campaign performance.
Tracks marketing ROI based on revenue generated from marketing campaigns and lead conversions.
Researches, studies, analyzes, and experiments with new engagement strategies, systems, tools, and tactics.
Works with 3rd party/gig economy resources through platforms such as Fiverr and/or Upwork.
Manages company social media pages.
Technologies
ActiveCampaign
SourceWhale
JobAdder (ATS/CRM)
Canva
Adobe Creative Suite
WordPress
Fiverr/Upwork
HTML
LinkedIn (Sales Navigator)
Zapier
Google Analytics
Office365
REQUIREMENTS
Bachelor’s degree in marketing or related field (preferred)
Proven work experience in email marketing, particularly with ActiveCampaign
Skilled in leveraging and administering the technologies and practices noted above
Experience with best practices related to Google Analytics (SEO, Keywords, SEM, Page Rank, Unique Visitors)
Skilled in data acquisition and analytics, ideally leveraging BI tools for visual analytics (ex. PowerBI, Tableau, Qlik)
KEY TRAITS
Low ego nature with a natural desire to serve others. We refer to this as a ‘servant mentality’ which is characterized by an ‘others first’ or sacrificial style/nature.
Naturally curious and takes the time to understand how things work, identify root causes, and find the shortest and most reliable path to success. Asks insightful questions and seeks first to understand before being understood.
Organized approach to work with a passion for implementing and improving processes, while keeping the main thing the main thing. Utilizes project management skills to keep priorities on track.
Executive communication skills, not just in terms of expressing thoughts and ideas, but also in listening and asking questions. Instinctively knows when, what, how, why, and where to communicate to maintain productivity and ease of work.
High degree of emotional intelligence and who is sensitive to how others may be thinking/feeling. Leverages this understanding to improve marketing/messaging/content.
Strategic thinker who is careful to consider the long-range/big picture vision before taking tactical measures. Understands cause and effect, and how actions lead to outcomes, then coordinates their work to achieve the desired end.
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Email & Content Marketing Manager jobs in San Antonio, TX, United States
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Get ready to discover your next great opportunity.