SVP, Marketing

Denver, CO, United States

It started with one ridiculously good idea - Create a different breed of BPO! We at TaskUs understand that achieving growth for our partners requires a culture of constant motion; exploring new technologies, being ready to handle any challenge in a moment's notice, mastering consistency in an ever-changing world - that's what it takes to get there. If that's something you want to be apart of, apply today!

TaskUs is a provider of outsourced digital services and next-generation customer experience to fast-growing technology companies, helping its clients represent, protect and grow their brands. Leveraging a cloud-based infrastructure, TaskUs serves clients in the fastest-growing sectors, including social media, e-commerce, gaming, streaming media, food delivery, ride-sharing, HiTech, FinTech, and HealthTech. As of March 31, 2022, TaskUs had approximately 45,800 employees across twenty-three locations in 12 countries, including the United States, the Philippines, and India.

What TaskUs can offer:

TaskUs provides world-class benefit packages for all employees and competitive industry salaries. TaskUs further has renowned support departments in Total Rewards, Wellness, and Diversity that always support a People First Culture. We support professional development at every step of an employee's career within TaskUs. Come be a part of a People First company!

What can you expect in a Senior Vice President of Marketing role with TaskUs:

This is a senior leadership position that is responsible for creating and implementing a marketing strategy that drives the TaskUs brand forward, creates inbound leads, converts prospects in our sales funnel and delivers content, optimizes digital channels, and manages marketing campaigns. You will oversee the strategy and tactics that educate, influence, activate and monetize prospect and client engagement across all programs and segments.

Additionally, you will be responsible for all corporate branding and marketing that activates the TaskUs brand for the purposes of brand awareness and credibility with prospective clients and talent. You will partner with our communications team on PR programs that drive a positive corporate reputation.

Responsibilities (including, but not limited to):

Market Positioning:

Develop and execute the TaskUs go-to-market messaging strategy in partnership with the product, service, and executive leadership teams. Including market segmentation, market intelligence, target audiences, buyer personas, value proposition, channel and marketing strategies, and unique selling positions.

Position TaskUs as a CX and BPO thought leader by overseeing the production of weekly exceptional content to be distributed on social media, blog, website, and marketing / sales materials.

Demand Generation:

Lead a team that creates industry leading targeted marketing campaigns.

Be the one who pulls all the messaging pieces together as you direct actions such as keeping the company website clean, fresh, and revolutionary.

Comprehends the complexity that is marketing and therefore has a strong functional understanding of the multiple platforms that are required to track and convert valuable leads in a systematic and highly effective way.

Direct our highly talented sales enablement and marketing teams by fine tuning campaigns and communications to drive inbound and outbound lead generation and sales funnel acceleration.

Manage by metrics through developing clear expectations, dashboards and actions to achieve the most out of our digital advertising activities.

Effective event presence is a fundamental part of the lead generation process and a large part of the marketing spend so therefore every detail matters to turn heads and attract participants to learn more and track the outcomes from each event.

Oversee the process of applying for industry awards and recognition to continue to place TaskUs in the most favorable position for our clients, partners and within the industry.

Marketing Department:

Oversee all members of the talented Marketing Department, directly or indirectly based on the organization chart, on an ongoing basis to ensure each team member is:

Autonomous - feels empowered

Productive - is accomplishing specific goals outlined each quarter

Supported - by hosting weekly 1:1 meetings with your direct reports and actively providing and accepting constructive feedback

Administer Performance Improvement Plans (PIP) as needed.

Determine if and when additional department team members are needed.

Manage outside vendors including public relations and branding agencies.

Plan and administer the annual budget.

Create annual and quarterly department goals.

Determine benchmarks and metrics for the success of marketing campaigns.

Brand Guidelines:

Ensure global adherence to brand standards and brand voice with allowance for cultural influence.

Global Recruitment and Brand Marketing:

Assist existing teams on global site recruitment and brand marketing efforts.

Approve large-scale, public recruitment marketing efforts while allowing for individual site autonomy.

Requirements:

10+ years of content marketing experience.

10+ years of branding and positioning experience.

10+ years of B2B marketing experience.

Ideal candidate will have:

Experience advocating for content strategy best practices, principles, and methodology

Experience in a BPO is highly preferred

Has worked at a startup before (plus)

Skills:

Excellent written and verbal communication skills, including the ability to produce compelling direct mail copy, sales materials marketing collateral

Strategic thinker - the ability to make data-driven business decisions

Full marketing technology stack understanding and experience

Strong metrics driven marketing approach with proven outcomes based decision making

Strong relationship management, organizational, and project management skills

Experience working with Adobe creative suite

Comfortable thinking on your feet and working through ambiguity

An eye for design - able to quickly spec out and wireframe throw website redesigns, presentations & more

Quick learner - must be eager to independently learn about the latest technologies, solutions, and platforms

A passion for technology

Education / Certifications:

Bachelor's degree in Marketing / Business or related communications field.

Master's Degree in Business Administration preferred.

Work Location / Travel:

Remote position in USA/Preferably based in Texas

Travel: 35%

EEO: TaskUs is proud to be an equal opportunity workplace and is an affirmative action employer. We celebrate and support diversity; we are committed to creating an inclusive environment for all employees. TaskUs people first culture thrives on it for the benefit of our employees, our clients, our services, and our community.

DEI: In TaskUs we believe that innovation and higher performance are brought by people from all walks of life. We welcome applicants of different backgrounds, demographics, and circumstances. Inclusive and equitable practices are our responsibility as a business. TaskUs is committed to providing equal access to opportunities. If you need reasonable accommodations in any part of the hiring process, please let us know.

We invite you to explore all TaskUs career opportunities and apply through the provided URL https://www.taskus.com/careers/.

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