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Digital Marketing Specialist

Jacksonville, FL, United States

We are looking for an experienced Digital Marketing Specialist to lead the planning, execution and optimization of our marketing efforts. The ideal candidate will have a passion for all things marketing, design, social media and will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Responsibilities

Maneuver digital marketing campaigns through all areas of the project life cycle

Clearly understand and implement digital marketing campaigns which fit client needs

Plan and monitor the ongoing client's presence on google, social media (Twitter, Facebook, Instagram, TikTok etc.)

Plan and execute email campaigns for clients

Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

Manage SEO efforts (keyword, image optimization etc.)

Prepare online newsletters and promotional emails and organize their distribution through various channels

Provide creative ideas for content marketing and update website

Collaborate with graphic designers

Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) to provide to client

Acquire insight in online marketing trends and keep strategies up-to-date

Maintain partnerships with media agencies and vendors

Skills

Experience with social media, Google Ads (SEM), Meta Paid Social, and email campaigns

SEO/SEM

Proven experience as Digital Marketing Manager or similar role

Excellent understanding of digital marketing concepts and best practices

Experience with email platforms, such as Mailchimp, Constant Contact, etc

Working knowledge of ad serving tools (e.g., DART, Atlas)

Extensive knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

Skills and experience in creative content writing

Analytical mindset and critical thinking

Excellent communication and interpersonal skills

Knowledge of JavaScript, SQL, and HTML is a plus

Google Analytics certified preferred

BS/BA in marketing or relevant field

Job Type: Full-time

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Job Questions:

Do you have experience with SEO, Google Ads, and Paid Social?

How many years of experience do you have of each?

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Create Email Alert

Create Email Alert

Digital Marketing Specialist jobs in Jacksonville, FL, United States

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