Digital Marketing Specialist
Jacksonville, FL, United States
We are looking for an experienced Digital Marketing Specialist to lead the planning, execution and optimization of our marketing efforts. The ideal candidate will have a passion for all things marketing, design, social media and will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.
Responsibilities
Maneuver digital marketing campaigns through all areas of the project life cycle
Clearly understand and implement digital marketing campaigns which fit client needs
Plan and monitor the ongoing client's presence on google, social media (Twitter, Facebook, Instagram, TikTok etc.)
Plan and execute email campaigns for clients
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Manage SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with graphic designers
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) to provide to client
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
Skills
Experience with social media, Google Ads (SEM), Meta Paid Social, and email campaigns
SEO/SEM
Proven experience as Digital Marketing Manager or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with email platforms, such as Mailchimp, Constant Contact, etc
Working knowledge of ad serving tools (e.g., DART, Atlas)
Extensive knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Knowledge of JavaScript, SQL, and HTML is a plus
Google Analytics certified preferred
BS/BA in marketing or relevant field
Job Type: Full-time
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Questions:
Do you have experience with SEO, Google Ads, and Paid Social?
How many years of experience do you have of each?
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