Director of Marketing

Indianapolis, IN, United States

With offices in Illinois, Wisconsin, Indiana, and Ohio, Pepper Construction is a national general contracting and construction management firm that primarily serves the private sector. Pepper Construction provides clients the experience and resources of a national company, combined with the hands-on approach of a local company.

POSITION SUMMARY:

The Director of Marketing is responsible for all marketing activities, staff and resources used to develop marketing strategies and initiatives that position Pepper in the market, increase sales and gain market share. The role requires a high level of collaboration with the President, operational leaders, business development and PR/Communication professionals, as well as marketing staff in other locations.

MAJOR RESPONSIBILITIES:

Work with Marketing Team and proposed project team to develop and direct differentiator-based strategy, outlines, proposals, qualifications packages and presentation materials for all pursuits

Lead preparations for interviews and presentations, applying the knowledge of the particular client, optimal communication and project interviewing skills. Coach and direct the interview team at rehearsals as appropriate

Write marketing content and capture the essence of Pepper while working closely with operations team to gather key messages

Edit and revise work developed by others prior to publication

Manage the Marketing Team and create an enthusiastic, responsive, client-first, service-oriented culture

Oversee the Marketing Department with a focus on continuously improving products and processes

Conduct formal performance reviews as well as on-going performance coaching for the Marketing Team

Seek opportunities to leverage content developed for pursuits for broader purposes (i.e., contribute content to company website through PR/Communications)

Manage photography process

Partner with PR/Communications to execute corporate brand transition plan

Leverage and extend the Pepper brand with each developed deliverable

Develop marketing plan, strategies and materials for client communication for vertical markets that align with corporate strategy, in collaboration with Communications and Business Development. Manage to established targets and metrics

Partner with Business Development and Communications to communicate strategies that will allow Pepper to convey the company message and ultimately create new client relationships

BUSINESS DEVELOPMENT SUPPORT

In managing the Marketing Team and utilizing other firm resources, the Marketing Director will support and partner with Business Development efforts in many ways, including but not limited to the following:

Support Business Development (BD) by leveraging firm's expertise, knowledge, contacts and industry knowledge to identify, propose and secure new work for the practice

Conducts research to support and prepare for upcoming opportunities

Support BD with developed collateral as they seek to build relationships with key clients on an on-going basis and follow their progress to prepare strategy in advance of the issuance of an RFQ or RFP

Put together a clear pursuit strategy that illustrates Pepper's value to potential clients

Act as a resource to operational teams in our efforts to maintain existing and secure new client relationships

Attend pre-proposal meetings, professional meetings or other project-specific and marketing-related events, client organizations and civic events where participation warrants a sufficient return for the investment of time and money

Collect, catalog and submit current project data and metrics

Collect, catalog and submit marketing intelligence, value propositions, proposals, benchmarking data and metrics

PR / COMMUNICATIONS SUPPORT

In managing the Marketing Team and utilizing other firm resources, the Marketing Director will support and partner with PR / Communications activities in many ways, including but not limited to the following:

Develop collateral to position Pepper in the market (i.e. special events, functions, conferences, exhibits, speaking engagements, publication, etc.)

Collaborate on awards submittals and industry surveys

Work closely with PR/Communications on other events and tasks such as the mid-year and yearend meetings and website updates

Contribute content to the website and social media outlets

FINANCIALS / METRICS

Work closely with President, to develop the annual business plan that will address revenue targets and marketing budgets. Measure and analyze performance of the marketing plan vs. budget on an ongoing basis

Prepare monthly and quarterly forecasts and reports for BD and Marketing

Responsible for completing GO/NO-GO filters

Prepare and track marketing performance metrics including hit rates and pursuit costs

Work with operational areas to track performance metrics and marketing budget performance

With President and operational leaders, ensure CMiC information is current

Track pipeline trends through established reports and contribute to the development of new reports.

POSITION REQUIREMENTS

Bachelor's degree and/or certification in marketing or related field

Minimum of 10 years' experience in marketing, preferably in the Architecture/Engineering/Construction industry

Active participation in industry organization(s)

Ability to manage marketing pursuits by maintaining direction and focus through proactive planning, organized approaches to work and effectively meeting deadlines

Ability to create and maintain a collaborative team environment; to build relationships and effectively work with all levels of employees

Sets exemplary leadership example by working respectfully, proactively and positively with all colleagues in a team setting

Experience in pursuing complex projects and assembling teams

Commitment to details and sound sense of design principles

Excellent project interviewing strategy skills

Possesses strong skills to present complex situations in a clear and simple way

Ability to work within a multi-location organization

Familiar with marketing concepts and practices

Professional demeanor that enables individual to interact with the highest levels, both inside and outside the firm

Excellent leadership/managerial and mentoring/teaching skills

Ability to work efficiently and within an organized manner

Ability to maintain and effectively use marketing metrics

Ability to contribute to and monitor annual business plan

Thorough understanding of A/E/C industry terminology and procedures

Proficient with Adobe Creative Suite (InDesign, Photoshop and Illustrator) and Microsoft applications

Pepper Construction is an Equal Employment Opportunity employer.

Please note: Pepper does not sponsor work visas.

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