Director of Growth Marketing

Broomfield, CO, United States

We believe in the power of growing your own food and reconnecting with nature. That’s why we’re on a simple, but ambitious mission: to teach the world to grow. We’re reviving the lost tradition of food and ornamental gardening, empowering people of all ages and skill levels to succeed in this deeply satisfying pastime. Join us and be part of building the world's most gardener-obsessed company

ABOUT THE COMPANY

Founded in 2013, Epic has become the most followed gardening brand and is the leading creator-led, content-to-commerce business in gardening. Millions of enthusiastic gardeners come to Epic for entertaining and informative growing content across video, blogs, podcasts, social platforms, and books. Through our online store, we offer highly curated, best-in-class gardening products designed to perform well for the gardener and stand the test of time. In December 2021, Epic closed a round of financing from The Chernin Group (TCG). In November 2022, Epic Gardening completed the acquisition of Botanical Interests, a vegetable, herb, and flower packet seed company founded in 1995 and based in Broomfield, CO. The acquisition dramatically expands Epic's product offering and go-to-market channels with the addition of 800+ SKUs and a nationwide wholesale distribution channel. Today, we are a team of over 85 employees and contractors across the world.

EEO STATEMENT

Epic Gardening is proud to be an equal opportunity workplace, providing equal employment and advancement opportunities to all team members. To achieve our mission of changing the way the world treats weight, we are building an environment where every employee can thrive, feel a sense of belonging, and do the best work of their careers. We value diversity and recruit, hire, and promote individuals solely based on talent, qualifications, competence, and merit. We evaluate candidates without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics as required by law and as a matter of our company values.

ABOUT THE ROLE

Reporting to the President, the Director of Growth Marketing will be an experienced professional who has a proven track record in managing extensive Direct-to-Consumer (DTC) strategies, Amazon marketplace optimization, as well as executing marketing campaigns at scale. The ideal candidate will be responsible for overseeing a broad range of marketing activities including paid media, social media, email marketing, CRM strategies, direct mail, and site merchandising. In addition, this individual will be responsible for supporting wholesale marketing in more than 5,000 retail locations.

The Growth Marketing Director is primarily responsible for devising and implementing comprehensive marketing strategies that align with the company's growth objectives. This involves understanding market trends, customer behavior, and the competitive landscape to create effective plans. They must also manage multiple marketing channels (e.g., digital, social media, email, direct mail) to ensure that each one contributes to the overall growth goals. This includes not just leveraging these channels for engagement or conversions but innovating how they are used to gain a competitive edge.

KEY RESPONSIBILITIES & IMPACT

Effectively manage resources, whether it's budget, personnel, or tools, to ensure that the team can execute strategies effectively. Must balance spending with expected outcomes and adjust as necessary to optimize both team performance and campaign results.

Oversee the creation and execution of targeted campaigns across paid media, social media platforms, and email marketing to drive brand engagement and conversions.

Develop and maintain CRM strategies to foster long-term relationships with customers.

Continually assess the effectiveness of marketing campaigns and strategies through rigorous data analysis. Need to be adept at using data analytics to understand performance metrics and ROI.

Responsible for making informed decisions to optimize ongoing campaigns and pivot strategies when necessary to improve results. This involves testing, learning from successes and failures, and innovating to stay ahead of market trends.

As a leader, the director is responsible for building, mentoring, and leading a team of marketing professionals. This includes hiring the right talent, setting clear team goals, and fostering a collaborative, motivated work environment.

ABOUT YOU This is a great fit if you…

Are a proven leader with high agency, capable of self-direction and thriving in high ambiguity environments.

Are highly motivated with a track record of managing successful marketing teams and initiatives.

Are experienced in handling large-scale omni-channel marketing efforts.

Are willing to take calculated risks to achieve growth and are highly data-driven in your decision-making processes.

Have strong understanding of all digital marketing channels, including PPC, SEO, social media advertising, email marketing, and direct mail.

Excellent analytical skills to measure and optimize marketing performance.

Proven ability to manage multiple projects simultaneously in a fast-paced environment.

Strong leadership skills and experience in leading a marketing team.

Exceptional communication and organizational skills.

This won’t be the right role if you… Prefer a risk-averse approach or are uncomfortable with high-stakes decision-making.

Are looking for very well-defined processes and a structured corporate environment.

Are not comfortable with the dynamic, fast-paced nature of a startup where rolling up your sleeves is often required.

Our interview process for this role should take 4-5 hours of your time in total. Normally, the process will look something like this: A 20-25 min introductory chat with People & Culture to see if we think we’re a mutual fit

A 30-60 min chat with the hiring manager to understand your skills & background as well as understand our current landscape

A 45 minute panel discussion with key stakeholders you’d be working with on a day-to-day basis

A 20-25 min values & behavior alignment chat with our Founder & CEO, Kevin Espiritu or our President, Elliott Wilke to discuss what you bring to the role, how you might embody our values, and future vision for Epic Gardening

COMPENSATION & BENEFITS & PERKS Base Compensation : This role is an internal level of Director with base compensation starting at $135,000 depending on location, experience, and industry demands.

This role is eligible for an annual discretionary team performance bonus between 15-20%.

This role is eligible for an equity award. Own part of the company!

Flexibility : We trust our team to get their jobs done. We trust that YOU know the best way to achieve that. High quality delivery of results means you can choose how and where you work. It’s not just about putting in the hours and checking a box. Flexible work includes flexibility around work location and working hours, including how you work & start and stop times.

Benefits : see full details of our benefits at https://view.onedigital.com/202324epicgardeningbenefits. Highlights include employer-paid health insurance premiums for employees at 80%, dependents at 50%, dental, vision, voluntary benefits, 7 paid holidays, 7 sick days, unlimited time off (salaried), accrual based time off (hourly), 12 weeks paid parental or adoption leave, 401(k) with 4% match through Vanguard, $500 yearly professional development stipend, leadership development program, employee product discounts, and more.

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