Digital Marketing Manager

New York

Job Description Job Description ABOUT HEALTHYBABY

Our Mission is to protect, enrich, and support the developmental potential of every baby.  MOTIVATED BY A MISSION

We are a team of parents obsessed with the future of parenting, and our life’s work is protecting and promoting babies’ health. Healthybaby is the culmination of all that we have learned as parents, activists, and leaders and want to share... because every baby deserves to be a healthy, happy, and connected.

BECAUSE BABY IS SOAKING IT ALL IN...

...their environment, their interactions, the products we put on their precious skin...baby is soaking it all in. That’s why we’re creating the ideal future for baby with rigorously designed research-based essentials and education designed to promote babies’ cognitive development in these early years when the brain is making over 1 million neural connections per second.

BACKED BY SCIENCE

We’ve gathered a community of the world’s leading obstetricians, developmental pediatricians, neurologists, and environmental biologists armed with the most cutting-edge research around baby’s brain health and development. We’ve distilled their expertise into an actionable library of developmental advice and inspiration for families everywhere to make living a connected life easier.

BUILDING THE PARENTING PLATFORM OF THE FUTURE

Healthybaby is the challenger brand uniquely positioned to become the leading platform brand for today’s families. We’re making smart parenting cleaner and simpler for real families today at the convergence of content, commerce, and community so parents can focus on what matters most - connecting with baby.

OUR DEVELOPMENTAL PHILOSOPHY

DEVELOPMENT IS NOT A RACE, IT’S A FLOW.

We’re parents who have faced real challenges, found solutions from experts with the longest waitlists, and then we decided to do something big: demystify development.

In the first 3 years of life, your baby’s brain is making 1 million or more neural connections per second! We’re here to help you make the most of this incredible window of opportunity for your baby’s brain development by pairing purposeful products with moments of meaningful connection.

Our suite of care essentials pairs with our monthly development series called The Wow and The How Series. The Wow and The How series is designed to help you demystify your baby’s development and support their full potential during this special time with developmentally appropriate brain-building activities and education. From breakfast to bath time to bedtime, we’re here to help you mindfully make the most of it all— elevating your daily routine to make deeper connections with baby.

THE ROLE - DIGITAL MARKETING MANAGER

The Digital Marketing Manager will be responsible for leading social media and influencer campaigns that help grow brand awareness.  This role also will be focused on optimizing user acquisition and retention day-to-day in partnership with our VP of Growth and our CMO. The ideal candidate has a passion for community engagement and the digital media landscape. This person should bring a highly analytical, creative, and flexible growth mindset to the role.

Social strategy: Works with VP Growth and our agency partners to define and manage Social strategy across various brand and innovation priorities. Leads organic social channel and brings creativity and fresh perspective on how to deploy the content we have, while creating new and engaging content.

Influencer marketing: Leads our influencer strategy and runs programs through Aspire platform. Sets objectives for each campaign, and identifies and liaises with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place.

Email and SMS marketing: Creates and manages digital marketing campaigns across email and SMS that amplify our messaging.  Supports VP of Growth to ensure we are meeting channel objectives.

Works closely with the creative team to ensure that ad creative aligns with campaign objectives and resonates with target audiences.

Agile and focused on efficiency:  Assesses campaign performance and provides feedback on optimizations to ensure plans deliver on KPIs, while developing insights for future campaigns.

Conceptualizes and executes content briefs for new product launches and pillar products including but not limited to emails, sms, social, and ecommerce.

Support VP of Growth in the management of media agency relationships to ensure strong synergies between media plans; optimizes across the different channels to drive day-to-day and long-term performance.

KEY QUALIFICATIONS

Minimum of 4+ years digital marketing experience in a fast-paced, startup environment

Experience leading influencer campaigns

A good understanding of Email, SMS, SEM, SEO, Display and Affiliate Marketing

Knowledge of email marketing strategies to engage customers and drive repeat purchases

Understanding of performance marketing metrics and ability to analyze campaign performance

Proven track record of developing multi-channel digital campaigns

Proficient and up-to-date knowledge of key social media platforms and best practices

Excellent communication skills, both written and verbal

Digitally savvy and highly curious about new digital trends

Experience with Klaviyo and Aspire platforms is strongly preferred

Email at: [email protected]

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