LA Marketing Specialist

, CA, United States

The LA Marketing Specialist provides a connection between Vibram and the LA community –

responsible for local events, brand partnerships, community outreach and facilities management. Located in the heart of the Arts District, the Vibram Connection Lab houses many functions including workshop space, design center, resoling / customizing and footwear prototyping. The space is a hub for the footwear industry and LA’s creative community.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

Lead the development and execution of marketing activities tailored to the LA region, aligning with Vibram's overall brand objectives and values.

Become the primary point of contact between the LA community and Vibram LA space.

Develop and implement marketing initiatives to educate consumers, retailers and industry professionals on Vibram products, technologies, and sustainability efforts, fostering brand loyalty and advocacy.

Plan and execute regional local events in the studio space along with support and direction from our Creative Content Coordinator and North America marketing team.

Collaborate with partners on co-branded initiatives, sponsorships and events to amplify Vibram's presence and impact.

Support to maintain event calendar for the LA studio, in collaboration with the Creative Director and the Creative Content Coordinator.

Coordinate cross-functional marketing efforts with internal teams, agencies and external partners to ensure seamless execution and measurable results across various channels, including digital, social, experiential and traditional media.

Lead Vibram product discussions about brand history and heritage.

Utilize project management tools to strategically plan and schedule new visits and workshops.

Engage with the local community and footwear industry by attending events and networking with local start-ups and organizations.

Leverage data-driven insights to optimize strategies, allocate different resources and achieve business objectives.

Continuously evaluate market trends, competitive landscape and consumer feedback to identify opportunities for innovation and growth, ensuring Vibram remains a leader in the LA market.

Manage and maintain relationships with vendors.

Oversee interoffice shipping, receiving and facility repairs and services.

Conduct facilities audits and complete store check lists, restocking office supplies as necessary.

Ensure the studio and working spaces are clean, properly organized and operational from the customizing lab to the kitchen, bathrooms, conference rooms, etc.

Perform other duties as assigned.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

You have 2-3 years of office, retail, event management and marketing experience.

Bachelor’s degree in communications / marketing is preferred.

Have a passion for service and delivering an exceptional experience for guests and new clients.

You seek the best solutions, with an unwavering commitment to do what is right.

Basic graphic design and social media skills required.

Knowledge of the footwear / fashion industry is a major plus.

Strong written and verbal communication

Excellent time management and problem-solving ability

Efficient with Microsoft suite (Word, Excel, Outlook, Excel, etc)

Adobe suite is a plus.

Expectations:

Hybrid work with 4 days in the office and 1 day from home (potential to change)

Maintaining a clean office with fully stocked inventory

Tracking packages and all shipping and receiving

Ensuring the office is properly maintained, in working order and open for appointments.

Ability to work cross functionally with our marketing team, vendors and different collaborators for events and activations.

Coordination with local vendors to set up events with the appropriate parties.

Ability to handle seeding, content creation and pitch new concepts with Marketing and our LA team.

Full time, 40 hours per week, salaried position $75K-$95K based on experience.

Will be directly reporting to the Creative Director of Special Projects in LA with a dotted structure to Marketing based in Portland, Oregon.

COMPETENCIES:

To perform the job successfully, an individual should demonstrate the following competencies:

Problem Solving – Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations, uses reason even when dealing with emotional topics.

Project Management – Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Management project team activities.

Technical Skills – Accesses own strengths and weaknesses; pursues training and development opportunities; strives to continuously build knowledge and skills; shares expertise with others.

Customer Service – Manages difficult or emotional customer situations, responses promptly to customer needs; solicits customer feedback to improve service; responds to requests for service and assistance; meet commitments.

Interpersonal Skills – Focuses on solving conflict, not blaming; maintains confidentiality; listens to others without interrupting; keeps emotions under control; remains open to others; ideas and tries new things.

Oral Communication – Speaks clearly and persuasively in positive and negative situations; listens and gets clarification; responses well to questions, demonstrates group presentation skills, participates in meetings.

Written Communications – Writes clearly and informatively; edits work for spelling and grammar, varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information.

Teamwork – balances team and individual responsibilities; exhibits objectivity and openness to others; views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; able to build morale and group commitments to goals and objectives; supports everyone’s efforts to succeed.

Visionary Leadership – Displays passion and optimism; inspires respect and trust; mobilizes others to fulfill the vision; provides vision and inspiration to peers and subordinates.

Leadership – Exhibits confidence in self and others; inspires and motivates others to perform well; effectively influences actions and opinions of others; accepts feedback from others; gives appropriate recognition to others.

Quality Management – looks for ways to improve and promote quality; demonstrates accuracy and thoroughness.

Business Acumen – Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.

Cost Consciousness – Works within approved budget; develops and implements cost saving measures, contributes to profits and revenue; conserves organizational resources.

Ethics – Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and ethically; upholds organizational values.

Organizational Support – Follows policies and procedures; completes administrative tasks correctly and on time; supports organization’s goals and values; benefits organization through outside activities; supports affirmative action and respects diversity.

Strategic Thinking – Develops strategies to achieve goals; understands organization’s strengths and weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.

Judgment – Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decision; includes appropriate people in decision-making process; makes timely decisions.

Motivation – Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; takes calculated risks to accomplish goals.

Planning/Organizing – Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.

Quality – Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.

Safety and Security – Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly.

Professionalism – Approaches others in a tactful manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments.

Quantity – Meets productivity standards; completes work in a timely manner; strives to increase productivity; works quickly.

COMPUTER SKILLS

To perform this job successfully, an individual should have knowledge of

Microsoft Suite.

Internet software.

Adobe Suite

Vibram is a growth company looking for team members to grow with it. Vibram offers a generous total rewards package, casual work environment and a collaborative atmosphere for professional development.

Vibram is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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