Integrated Marketing Specialist
Charlotte, NC, United States
Job Position: Integrated Marketing Specialist
Reports to: Director of Sales
FLSA: Exempt
Status: Full-time
Work Location: Charlotte, NC
OVERVIEW:
The Radio One story began simply with a dream and one radio station. Forty years, 15 markets, and 50+
stations later, we are an urban media empire, spanning multiple media platforms. We are in your ears with Reach Media/Radio One, on your televisions with TV One, and may even be the name behind your favorite website, with our digital platform Interactive One. Information is power, and our mission here at Radio One, Inc. is simple – to be the most trusted media source in the African American community. At Radio One, we pride ourselves on hiring people who are dedicated and continue to challenge the norm, while embracing a corporate culture built on creativity and passion. We are our employees’ biggest fans, and it is our daily mission to attract, develop, and retain the brightest stars in the business.
ESSENTIAL RESPONSIBILITIES:
· To be accountable for your performance as measured against specific budget goals
· Prospecting new target accounts. Developing, nurturing and converting target accounts to key accounts and super key accounts
· Utilize ideation skills to develop, present and execute integrated marketing campaigns across platforms to accomplish client return on investment:
o Terrestrial
o Digital
· Analyze research and present data relevant to achieving client return on investment
· Build trust and subscribe to the highest levels of personal integrity
· Must be regularly and customarily engaged at a client’s place of business
· Foster cooperation between internal departments:
o External clients
· Ensure that effective interdepartmental communication occurs on an ongoing basis
· Work effectively in a team environment
Administration
· To ensure that all relevant paperwork as it applies to the overall job responsibility is submitted within the negotiated and requested timelines at all times. This includes:
o All the forms required within the Performance Standard
o All the paperwork required by the Accounting Department
o Keeping Accounts Receivables within expected standards
· To perform within the relevant department and interdepartmental policies and procedures on an ongoing basis
· Adhere to maintaining account management systems, updating data on a timely basis in Efficio
KNOWLEDGE/SKILLS/ABILITIES:
Highly motivated and creative individual who is looking for ways to innovate
Committed to building and developing new relationships
Maintaining and building strong relationships with new and existing clients
Professional demeanor, and excellent verbal and written communication and customer service skills
Successful track record working with major accounts
Web sales and CRM experience are a plus
Knowledge in the following industries, radio, digital, marketing, and advertising, a plus
EDUCATION and/or EXPERIENCE
· Two to three years of experience in business-to-business sales or accomplished in marketing and sales techniques, media sales, event sales or digital technology and related sales.
Urban One, Inc. and its divisions (collectively “Urban One” or the “Company”) have implemented a mandatory vaccination policy pursuant to which all employees must be fully vaccinated as a condition of employment to safeguard their health and well-being, as well as that of their families and the community at large, from the risks associated with COVID-19. Candidates should be aware that new employees will be required to be vaccinated by their start date, meaning they have received all of the recommended doses for either a one dose or two dose COVID-19 vaccine, and provide proof of vaccination status, which will be kept confidential. Urban One is an equal opportunity employer, and will provide a reasonable accommodation to those who are unable to be vaccinated due to a sincerely-held religious belief or a medical disability where it does not pose an undue hardship on the Company to do so as provided under federal, state, and local law.
Urban One, Inc. and its divisions (collectively “Urban One” or the “Company”) have implemented a mandatory vaccination policy pursuant to which all employees must be fully vaccinated as a condition of employment to safeguard their health and well-being, as well as that of their families and the community at large, from the risks associated with COVID-19. Candidates should be aware that new employees will be required to be vaccinated by their start date, meaning they have received all of the recommended doses for either a one dose or two dose COVID-19 vaccine, and provide proof of vaccination status, which will be kept confidential. Urban One is an equal opportunity employer, and will provide a reasonable accommodation to those who are unable to be vaccinated due to a sincerely-held religious belief or a medical disability where it does not pose an undue hardship on the Company to do so as provided under federal, state, and local law.
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