Growth Marketing Manager

San Francisco, CA, United States

[Full Time] Growth Marketing Manager at Middesk (United States) | BEAMSTART Jobs Growth Marketing Manager Middesk United States

Date Posted

31 Oct, 2022

Work Location

San Francisco, United States

Salary Offered

Not Specified

Job Type

Full Time

Experience Required

3+ years

Remote Work

No

Stock Options

No

Vacancies

1 available

About Middesk

Middesk enables every business to access the products and services they need to grow and thrive. If we can make it easy for a business to access financial products, hire new employees, and transact with other businesses, then we increase the odds of success for that business.

Our products provide accurate and complete information for financial services companies and make it easy for employers to establish their business with state and federal entities.

Our customers include Shopify, Affirm, Brex, Plaid, Mercury, Divvy, Rippling, Gusto, and others.

Based in San Francisco, CA, Middesk is backed by Sequoia Capital, Accel Partners, and Y Combinator.

The role

As a Growth Marketer at Middesk, you will be responsible for managing our acquisition and retention strategy + execution. This role is critical to generating the awareness, developing the pipeline, and helping to convert that pipeline to paying customers.

This role will partner closely with Sales, Account Management, Partnerships, Product Marketing, and Revenue Operations to accelerate Middesk's rocket ship growth.

Why we need you

We feel confident that we have achieved product-market fit for our first product. We are beginning to scale our growth engine and see several opportunities to increase credibility at each stage of the customer acquisition funnel, allowing us to accelerate how we acquire new customers.

We are fortunate to be seeing a strong market pull for a new product that we have launched in beta. We are excited to scale customer acquisition of this new product, but recognize that scaling this product requires a new set of skills, especially around growth and performance marketing.

What you'll achieve

You will ideate, launch, and measure the effectiveness of performance marketing campaigns across multiple channels (e.g. SEM, Paid Social, Webinars, Events, Lifecycle) to 1) increase awareness, 2) engage high quality leads to convert via self-service + generate Sales pipeline; 3) shorten deal cycles; and 4) retain and expand our customer relationships.

You will implement and scale our lead / pipeline generation engine across our products through testing, learning, and thoughtful execution

In partnership with Product Marketing, you will develop a deep understanding of our personas, the competitive landscape, and ROI.

What you've accomplished

3+ years (2+ years of that in B2B) of growth marketing experience: You have designed and executed marketing initiatives that provide you with enough context to pattern match, but also have an appreciation for approaching new challenges from first principles.

Outcome responsibility: You have previously been involved in budgeting for paid marketing and were responsible for performance outcomes of that budget. You are comfortable with full funnel analytics and efficiency frameworks (e.g. LTV:CAC). You have exceeded the performance expectation of the budget and have successfully advocated to increase the budget.

Channel expertise: You spike in a few Growth Marketing channels and are excited about both breadth (building expertise in additional channels) and depth (improving ability where you already spike). You’ve also launched campaigns in entirely new channels.

Marketing systems: You’ve mastered standard marketing automation and email tools and best practices. Hubspot and Salesforce experience is a big plus.

Agency management: You’ve managed a digital agency.

Traits we value

Campaign strategy and execution: You love strategizing on campaigns, developing omni-channel tactics, and executing.

Analytical decision-making: You think logically, using a mix of quantitative and qualitative data to drive toward the best results.

Bias to action; experimentation over perfection: You focus on outcomes over output. Prioritize fast, regular experiments and measure results to drive decisions.

Why you'll love it here

Customer First: We stay energized by solving real customer problems and make each interaction meaningful and embrace the challenging path to help our customers succeed.

Be an owner: We identify and tackle problems, take pride in our work, and measure impact. When we find an opportunity to improve the status quo, take it on!

Act with urgency and purpose: We move quickly and simplify things as we go. We solve the problems that we have today in ways that allow us to move even faster in the future.

Drive results together: We choose teamwork. We share our opinions, ask questions, understand where others are coming from, and move forward as a unified front.

Embrace the journey: We dream big and are open to taking risks. Innovation happens through optimism, positivity, rigorous thinking, and hard work.

Middesk is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. As an equal opportunity employer; we’re committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.

We are committed to providing a positive interview experience for every candidate. If any accommodations are needed during the interview process, please let us know by contacting careers @middesk.com.

About Middesk We make it easier for B2B companies to transact with one another Company Size: 51 - 250 People Year Founded: 2019 Country: United States Company Status: Actively Hiring Looking for Partners Looking for Clients Raising Funds Share This Job

More Full Time Jobs Support Specialist San Francisco

Full Time

Data Acquisition Specialist San Mateo, CA

Full Time

Product Manager Norwalk, CT

Full Time

Platform Software Engineer (Remote) New York

Full Time

$60000 - $75000 yearly

Customer Success Team Lead San Francisco

Full Time

More Companies Hiring Karate Labs United States

NimbleRx United States

Respaid United States

Automat (formerly lasso) United States

Spruce Systems United States

BEAMSTART brings you the latest news, databases, and jobs from all around the world on startups, technology, and business. Stay updated with industry news, plug-in to exciting community events, and discover incredible career opportunities with the world's most innovative companies.

Discover Jobs Full Time

Part Time

Contract

Internship

Volunteer

Companies

Candidates

Post a Job

For Recruiters

Our Company News

Jobs

Database

About Us

Download App

More

© Copyright 2023 BEAMSTART . All Rights Reserved.

#J-18808-Ljbffr