Product Marketing Manager

Milpitas, CA, United States

CA Compensation Range: $115,400 - $153,800 per year (candidates must reside in the SF Bay Area)

the exact compensation rate may vary depending on skills and experience

Although we’re small, we’re mighty and influence and impact society at large positively. At SEMI, we offer opportunities to connect and interact with world leaders, industry legends, and rising stars. We help our members develop public and private policies to strengthen global supply chains and promote business growth and prosperity. Learn and grow professionally through career opportunities such as rotational assignments. Contribute by influencing and impacting an industry that is the foundation for innovation and positive change in areas like environmental sustainability, thought leadership, and DE&I. We take pride in offering work-life balance so you can live your personal and professional life to the fullest.

Individuals of all ages, all people of color, women, women of color, individuals from the LGBTQIA+ community, and all other individuals are strongly encouraged to apply.

SEMI is the leading microelectronics industry association with a plethora of programs that help members grow their businesses and address top challenges worldwide. We bring people together in member-driven communities, initiatives, and events to create a more resilient, skilled, and environmentally sustainable industry in the long run.

Job Overview

We are looking for an experienced Product Marketing Manager to join the Corporate Marketing team to drive membership growth, engagement, and product adoption. The role will lead the development and execution of marketing plans, and drive strategies to position and promote SEMI offerings.

The ideal candidate has a proven track record of delivering campaigns, articulating compelling and differentiated product messaging, and executing successful go-to-market strategies.

This is a full-time, exempt position and reports to the Sr. Product Marketing Manager at SEMI HQ Milpitas office

Core Responsibilities:

Develop and execute strategic marketing plans in partnership with Product Managers to support their business goals

Drive collaboration with various internal (product management, digital marketing, PR, branding, program, events, and sales) and external (members and partners) audiences to ensure alignment and successful execution of marketing initiatives across various channels

Create compelling and differentiated product positioning and messaging that resonates with target audiences across regions

Collaborate with cross-functional teams to create and implement go-to-market plans for product launches and expansion

Develop and implement targeted marketing campaigns that drive awareness, engagement, and demand for our existing and new product and service offerings

Identify, gather, and leverage customer success stories and testimonials to build trust and credibility in the industry

Provide the regional program, sales, and marketing teams with impactful collateral and resources they need to effectively communicate the value proposition of our products - datasheets, sales presentations, webinars, case studies, graphics, videos, and website

Stay informed about industry trends, news, and customer needs to inform product strategy and marketing campaigns

Evaluate projects using relevant KPIs and feedback from stakeholders

What Success Looks Like:

You ensure alignment of SEMI offerings with customer needs, driving revenue growth, diversification, and membership retention, while effectively communicating its global brand and value proposition to existing and potential members

You provide quality marketing support and guidance to Product Managers, helping them execute business plans and scale communities effectively

You seamlessly transition from strategic planning or creative ideation to detailed execution

You deliver ideas clearly and confidently, using creative approaches to translate complex concepts into resonant messages

You lead multiple projects at a time, defining the scope of work, deliverables, and timelines

Experience & Success Factors:

B.S./B.A. or advanced degree in Marketing, Business Administration, or related fields

5+ years of proven track record in executing successful marketing campaigns and product launches.

Comprehensive grasp of product marketing strategy, process management, storytelling, brand building, and fostering a growth mindset.

Experience working within the semiconductor industry across diverse cultural and professional backgrounds - business, technology, government, and academia.

Exceptional proficiency in verbal and written communication.

Strong time and project management capabilities.

Positive and open-minded attitude.

Collaborative and team-oriented approach.

Proficiency in MS Suites

Experience with Marketo, Salesforce, Drupal, Adobe Creative Suite, and other marketing tools.

Willingness to travel as required.

SEMI is the global industry association representing the electronics manufacturing and design supply chain, connecting over 3,000 member companies and 1.3 million professionals worldwide. SEMI members are responsible for the innovations in materials, design, equipment, software, devices, and services that enable smarter, faster more powerful, and more affordable electronic products. Since 1970, SEMI has built connections that have helped its members prosper, create new markets, and address common industry challenges together. SEMI maintains offices in Berlin, Brussels, Hsinchu, Seoul, Shanghai, Singapore, Tokyo, Milpitas and Washington, D.C. For more information about SEMI, please visit us at SEMI.org.

SEMI is an equal opportunity and affirmative action employer and makes employment decisions based on merit. We want to have the best available person in every job. Company policy prohibits unlawful discrimination based on race, color, creed, gender (including gender identity and gender expression), religion (all aspects of religious beliefs, observance or practice, including religious dress or grooming practices), marital status, registered domestic partner status, age, national origin, (includes language use and possession of a driver’s license issued to persons unable to prove their presence in the United States is authorized under federal law), ancestry, physical or mental disability, medical condition (including cancer or a record or history of cancer, and genetic characteristics), sex (including pregnancy, childbirth, breastfeeding or related medical condition), genetic information sexual orientation, military and veteran status or any other consideration made unlawful by federal, state, or local laws. It also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. Discrimination can also include failing to reasonably accommodate religious practices or qualified individuals with disabilities where the accommodation does not post an undue hardship. All discrimination is unlawful

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