Associate Brand Manager, US Marketing

Boston, MA, United States

Associate Brand Manager, US Marketing at the LEGO Group Boston, MA | posted: June 6, 2023 About the job Job Description

Are you passionate about bringing innovative and impactful local marketing campaigns to life, while building a beloved brand for the future?

Bring your marketing passion to our team to deliver on our mission to inspire and develop the builders of tomorrow!

Core Responsibilities

Franchise/Brand Marketing Planning, Implementation & Project Management (60%)

Develop and implement effective and efficient integrated marketing plans to drive brand equity, build active share (penetration) and re-activation (repeat purchase) and frequency for the US BU LEGO® Group Disney IP Franchises; ensure alignment and clarity with cross-functional marketing teams

Assist Brand Managers with customer communication, business analysis, and execution on core projects within segment.

Advise the US BU Disney IP Franchise Annual Marketing Strategy development, objective setting process and consumer communications planning.

Support Brand Managers’ efforts to drive internal and external share-of-mind, confidence and retailer support for Disney IP Franchises; help to influence planned growth for kids franchises

Drive delivery against Key Performance Indicator targets through business planning process and advising on marketing activation optimizations.

Develop and analyze annual and monthly consumer sales target for assigned product lines and identify key trends and insights driving business performance.

Manage agency partners

Business Management (40%)

Provide thought leadership; constant analysis and evaluation of brand and campaign performance and initiate corrective actions where necessary

Establish best-in-class retailer strategies in conjunction with the sales/customer teams

Participate in and provide support for customer sell-in of product lines and critical marketing programs

Work closely with the customer, trade marketing and eCommerce teams to build coherent shopper activation plans and consumer insights to drive performance

Play your part in our team succeeding

This role presents the opportunity to deploy local brand marketing expertise in partnership with media, licensing, and retail partners to drive brand health and sales growth in the U.S. Market.

The U.S. Marketing Department is responsible for crafting and fostering consumer demand by converting consumer, shopper and market insights into compelling, creative, and innovative marketing programs that remain grounded in a strong commercial understanding and focus.

This individual will join the US Brand Management Team as Associate Brand Manager, supporting the LEGO® Group’s Disney IP Franchises by assisting the Brand Managers in implementing innovative strategies and marketing plans.

Do you have what it takes?

Results-orientated with proven strength in decision making, analytics, time management, and market innovation

Effective relationship builder and negotiator who can collaborate across functions and business units

Experience with agency management, campaign development and campaign performance tracking

Effective presentation and writing skills with the ability to convey a compelling and concise message, and to engage and encourage colleagues

Show flexibility to work in groups or in close networks and appreciates strength in working with people from a diverse set of backgrounds

High level proficiency in Microsoft Office, specifically Excel and Power Point, to drive quality business analyses and communication

Previous experience effectively marketing to multicultural or underserved audiences preferred

Domestic travel required, pending any COVID-19 travel restrictions

Bachelor's degree preferred or equivalent marketing experience

New Location Update

This position will initially be based at our LEGO Education office at Boylston St, Back Bay, Boston before moving to a new central Boston office location by the end of 2026. Our hiring teams will discuss this with you during the interview stages.

Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

Join the global LEGO® team

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for those with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

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