Marketing Director
Houston, TX, United States
ITW Description:
Founded in 1912, ITW (NYSE: ITW) is a global industrial company built around a differentiated and proprietary business model. The company’s seven industry-leading segments leverage the ITW Business Model to generate solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. ITW’s approximately 45,000 dedicated colleagues around the world thrive in the company’s decentralized, entrepreneurial culture. In 2019, the company achieved revenues of $14.1 billion, with roughly half coming from outside North America.
The Marketing Director is the thought-leader who sets the strategic, portfolio and investment direction while owning and driving segmentation and brand strategies for a $300MM, growth-oriented division with multiple brands in the Retail Automotive Aftermarket space. The key deliverable is driving above market profitable growth of multiple brands while expanding market share by leveraging the brands performance, quality, and history. This role will support the marketplace intelligence needs of the business unit to drive key strategic decisions. An important member of the divisional leadership team, the Brand Director reports to the VP/GM for the Division.
The three most important deliverables of this role are:
1) Define, communicate and champion a clear and compelling portfolio segmentation that enables profitable net sales and market share growth
2) Apply best practices to simplify and focus strategic and tactical efforts to maximize return on investment
3) Lead, develop and mentor a professional marketing organization while building strong, collaborative relationships across the division.
What do we need from the successful candidate? Demonstrated successes in:
Creating, Communicating and Driving Portfolio Strategy and Segmentation
Proven examples of successful communication strategy and leveraging a broad marketing mix
Developing, implementing and enforcing Pricing Strategy and MAP
Agency selection and management
Budget, ROI and Spend Effectiveness Evaluation
Strategic and economic evaluations of distribution programs and deals
New Product Commercialization Results
Creating & defining ‘80’ Customer & Channel strategies
Product Line Simplification
Project management and delivering key initiatives on-time, with excellence
Creating and launching 360-degree marketing campaigns
Demonstrated Omni-channel understanding and effectiveness
Analytical and effective decision-making
Leading, developing, evaluating and promoting talent, by overseeing a large, diverse and virtual team
A strong ability to move seamlessly between strategic and tactical, and know when the appropriate time is to do so
Tactical Things:
Customer relationships
Supplier relationships
Annual Line reviews, trade shows and customer meetings
Annual planning cycle: long-range planning and annual planning
Budget & spending agility pending business conditions or opportunities
Data analytics. What to evaluate, how to evaluate, and identifying the ‘so what’ that drives strategic direction and decisions
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