Senior Product Marketing Manager, Education Sales

San Francisco, CA, United States

Join the team redefining how the world experiences design.

Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship office is in Sydney, Australia, but we've made our way from down under, to a hub in San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

Product positioning & messaging - You’ll collaborate with Product, Sales & Marketing teams to help create and test the positioning & messaging for your portfolios.

GTM - You’ll own the end-to-end GTM of new product launching, taking products from alpha through to general launch for your key audiences.

Product adoption & awareness - Working closely with the product and marketing teams to ensure our products are highly discoverable and optimized to drive ongoing adoption and engagement.

Customer research - You’ll be the expert in connecting and understanding your core customers. You’ll be someone who regularly connects with users, conducts research and testing and feeds the insights back to the product and marketing teams.

Market & competitive research - You’ll act as the competitive expert for the competitors relevant to your key products and audiences. You’ll conduct product teardowns, marketing analysis and market sizing, looking for key market opportunities for Canva.

Cross-functional champion - You’ll be the person that helps connect the dots between product, marketing and sales. You’ll have superb stakeholder management and be a world class communicator to ensure everyone knows what’s launching, when and how it impacts them.

Sales enablement - You’ll be a key touchpoint for the sales team, educating them on your portfolio and ensuring they have collateral to support their sales journey.

You're probably a match if

You possess over 6+ years of B2B Enterprise SaaS product marketing experience.

You have direct experience working in education or with education audiences.

Your exceptional communication skills empower all stakeholders to support your product strategies.

You are able to build strong cross-functional relationships with stakeholders from product, marketing, sales, strategy, and research.

You possess the ability to identify and forecast potential business problems/opportunities and identify appropriate ways to rectify/seize the opportunities and prioritize resources.

You have experience running complex cross-functional strategies and the ability to influence senior stakeholders.

You demonstrate strong strategic thinking and problem-solving skills, aligning marketing strategies with organizational goals.

As Canva is a fast-growing and paced workplace, you’re someone who can juggle multiple projects at once and has strong prioritization skills.

You embody a growth mindset and are eager to learn and grow every day.

About the team

The product marketing team is on a mission to empower our Canva community to achieve their goals through Canva’s world-class products and tools. We do this by helping bring our new products to market and drive continuous engagement and adoption across our array of existing products. We want every person to discover how Canva can help them on a daily basis whether through creating social graphics, building impactful presentations, educating our future generations or printing gifts for your friends, with Canva everyone can achieve their goals.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

Equity packages - we want our success to be yours too

Health benefits plans to support you and your wellbeing

401(k) retirement plan with company contribution

Inclusive parental leave policy that supports all parents & carers

An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more

Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $149,000 - $230,000 . When calculating offers, we make salary decisions based on market data and candidates' skills and experience.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.

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