Product Marketing Manager

Irving, TX, United States

LineLeader was founded to provide a comprehensive customer relationship management and marketing system designed specifically for the child care industry. Our web-based software is the product of a combined 75+ years of management software and business consulting experience in the child care industry. We make child care relationship management simpler and more effective by automating communication, enhancing parent engagement, and managing leads to improve enrollment conversion.

We’re a fast-growing organization and we are looking for individuals who value teamwork, are customer-centric, and understand and get excited about doing what it takes to succeed at a fast- paced software company.

If you thrive in a high-energy, entrepreneurial environment, we invite you to share your ideas and excitement with us.

We are unable to sponsor or transfer visas for this position; all parties authorized to work in the US without sponsorship are encouraged to apply. Candidate must live in Arizona, Texas, Indiana, Georgia, or Illinois.

The Role

LineLeader is seeking an experienced Product Marketing Manager to create and execute marketing programs including product positioning and messaging, product launches and adoption, go-to market strategies, competitive analysis, and sales enablement. This is a great opportunity for a talented product marketing manager looking to make an immediate impact at a high-growth SaaS company. The ideal candidate is a storyteller, highly collaborative, customer-centric, and a strong cross-functional team player. You’ll report to the Head of Marketing and play a vital role in taking our products and features to market.

Responsibilities

Collaborate with product management to develop product positioning and messaging that can serve as a single source of truth for marketing content and campaigns.

Enable our sales channels by developing internal tools and external collateral including one-pagers, customer case studies and reviews, sales decks, cheat sheets, competitive sheets, ROI calculators, and more.

Drive customer value and enable our user education and retention efforts by partnering with our customer operations and product team to update our customer training platform and education programs.

Collaborate with the Product, Sales, Marketing, and Customer Operations teams to develop GTM plans for net-new features/products and existing features/products.

Increase product adoption by building tech touch programs for multiple customer segments and different verticals within the early education and care industry.

Assist the customer operations team in building a customer advocacy program that automatically identifies our most engaged clients to help meet expansion goals or sales enablement initiatives.

Help to inform the product roadmap by providing ongoing data and strategic input on user adoption, competitor intel, and market differentiation opportunities.

Assess the effectiveness of the marketing programs that support our products on an ongoing basis, and report back to the business on results.

Requirements

3-5 years’ experience working in product marketing, product management, or similar go-to-market positions

A background in B2B marketing, preferably at a high-growth company

Ability to communicate with decision makers, end-users, and the broader market

Understanding of product strategy, pricing and go-to-market planning

Proven track record of setting strategy and executing on product marketing initiatives

Energized to work cross-functionally across product, marketing, sales, and customer operations to develop our go-to-market strategy

Experience owning, tracking, and reporting on metrics,measuring performance, and identifying optimization opportunities

Ability to synthesize information from several sources into a cohesive narrative understood by a very non-technical audience

Strong project management and problem-solving skills with previous experience leading programs or highly visible projects

Superior written and verbal communication skills

BA, BS or higher in marketing, communications, business or related fields

More than a job

Where you work isn’t just a career decision -- it’s a life decision. We get it. That’s why we wantall ofour employeesfeela sense of belonging that comes from feeling supported in all areas of their lives. Everyone has family, friends and interests outside of their careers, so we offer perks and benefits to makework,work better for you.

18 days of PTO. Whether it's hiking a mountain in Colorado or bonding with your couch, we all need downtime.

11 paid holidays, paid charity days, and your birthday off.

We’ve got you covered.We offer insurance plans that pay for 100% of your medical, dental, and vision.

401K program

Parental leave.Expanding your family? We offer 6-12 weeks of paid parental leave.

Continuing education. All employees get time and reimbursements to spend on professional development.

Quarterly company culture events

Flexible working arrangement including hybrid. Required one day a month in our Irving, TX office for our All Hands meetings.

LineLeaderis an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind:LineLeaderis committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.LineLeaderwill not tolerate discrimination or harassment based on any of these characteristics.LineLeaderencourages applicants of all ages.

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