VP, Digital Marketing

Waltham, MA, United States

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams . Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

Constant Contact is looking for an innovative, growth-driven digital marketing leader to scale its digital marketing customer acquisition engine. Reporting to the CMO, as VP of Digital Marketing you will be leading a team of digital marketing experts who drive end-to-end performance in a cross-channel digital funnel – from media and ad impression to software purchase. Representing one of the top small business software brands, you will have the opportunity to build and influence positioning and digital strategy to capture the attention and interest of the modern small business owner.

What You'll Do:

Leading a team of digital marketing channel owners and supporting functions: SEM, SEO, social media, affiliates, front-end web development, marketing analytics, media, and marketing analytics

Building an innovative digital marketing strategy that builds awareness, captures interest, and converts visitors to purchasers

Preparing and managing annual/quarterly/monthly multi-million dollar budgets and budget allocations

Providing executive-level performance summaries, actions plans, and reporting

Driving end-to-end performance accountability and motivating a team to impact new customer acquisition and revenue performance

Designing the desirable mix of channels and budget allocations using LTV/CAC, payback period, and CPA KPIs.

Coaching and mentoring a team of up-and-coming digital marketers to their next levels of professional development

Leading strategic cross-functional discussions that yield impactful results across A/B website testing, visitor-to-lead conversion, trial-to-purchase conversion, digital positioning & messaging, media mix, thought leadership, branding, and PR

Collaborating with partner and offline marketing teams to build innovate omni-channel prospect and customer experiences

Working with marketing analytics and business intelligence experts to hone our attribution and data models and make smarter investment decisions and better customer experiences

Building digital marketing plans to support company growth initiatives in new product categories, new channels, and new markets

Who You Are:

10+ years of experience leading growth- and data-driven B2B digital marketing teams, preferably in the software/SaaS space

15+ years of experience in marketing or related fields

Experience managing scaled marketing programs and annual budgets of $50+ million

Experience in a high-growth, rapidly changing environments that include growth through acquisition, mobile/PLG strategies, integrations, new geos, and strategic partnerships

The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave. Pay Transparency - All Full Time Employees

$222,400 — $278,000 USD

Why You’ll Love Us:

We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.

Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.

You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.

A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

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