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Marketing Manager

Springfield

Job Description Job Description Working with an excellent client that is looking to hire a seasoned Marketing Manager in Springfield, PA. Our client is the prime contractor on this role, this is a direct hire role with a base salary that is based off of your experience. Our client is looking to hire this candidate ASAP.

Job Description: Ownership and maintenance of our B2B marketing automation platform

Help architect data structure across SFDC and marketing automation platform

Oversee user permissions and user management

Monitor IP health / deliverability

Partner with the B2B retention team to ensure they have the data in the format they need to execute their campaigns

Design campaign workflows: validation rules, triggers, and alerts

Collaborate with QA to drive the right test scenarios and testing success of automations and campaigns

Data optimization including database health and user data clean up

Responsible for the evaluation, execution, and implementation of new technology in partnership with cross-functional stakeholders

Primary responsibilities include enabling and empowering retention marketing efforts and making it easier for the team to deliver on the business goals

Manage social media

Qualifications: 4-6 years of hands-on B2B experience

Strong understanding of B2B data architecture

Experience with SFDC

Have worked with b2b specific marketing automation platforms (Hubspot, Marketo, SFMC, ect.)

Extremely organized, dependable, self-motivated & process oriented

Meticulous attention to detail

Ability to zoom out to view the final product from a customer perspective

Strong stakeholder management and interpersonal skills

Bachelor’s degree in marketing, communications, or a related field

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Marketing Manager jobs in Springfield

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