Marketing Specialist

San Jose, CA, United States

Coactive makes it easy to search, filter, and analyze visual content. Increasingly image and video data captures the content we watch, the products we buy, and the work we do, and already represents 80% of internet traffic. But rather than being an asset, visual content is often a tax or even a liability because it is so hard to work with and understand. Coactive solves this by bringing structure to unstructured visual data. Rather than spending months (or years) building complex infrastructure, data teams can unlock the value of their visual data in minutes to power use cases such as content understanding and moderation, search, and analytics.

Coactive was founded by experts who shaped the fields of high-performance deep learning and data-centric AI. We have the scars from building and working with the first generation of modern machine learning systems at Google, Meta, Pinterest, eBay, Lyft, and other leading organizations. Through our decades of experience, we have developed a playbook to democratize the toughest parts of machine learning systems; no PhD required.

This is an exceptional opportunity to work with one of Forbes' top 50 AI  companies, backed by key investors such as Andreesen Horowitz  and Bessemer Ventures . This position is truly a chance to be part of a category-defining team that is attracting top-tier talent interested in pushing the boundaries of what's possible in AI.

Job Description:

We are seeking an innovative Marketing Specialist to join our team! In this pivotal role, you'll be instrumental in shaping and executing our content strategy, orchestrating event planning, developing the brand, and more. This position offers a unique opportunity to contribute significantly to our customers' success and to the company's overall growth. You will collaborate closely with the Product Marketing Manager and form strategic partnerships across functional teams, including product, sales, and customer success, to effectively share the Coactive story.

This role offers a rewarding opportunity to rapidly bring your work to market, collaborating with a dedicated and forward-thinking team. It's ideal for those who value seeing immediate impacts from their efforts and enjoy working in a dynamic, focused environment.

What you’ll do:

Content Development: Guide the development and distribution of engaging, brand-aligned content, including social media campaigns and blog content focusing on our team and products.

Event Planning and Execution: Organize and manage corporate events and sponsorships, overseeing all logistics from travel arrangements to booth set up and swag.

Brand Development: Own the brand's visual and messaging consistency, steering brand strategy across all channels.

Cultural Ambassadorship: Foster and promote a positive, inclusive company culture..

Promotional Campaigns: Coordinate customer and team gifting initiatives and collateral needs, ensuring they align with our brand values.

Sales Support: Work closely with the sales team to develop materials and pitches that drive revenue growth.

What we look for:

3 years of marketing experience, ideally in a B2B enterprise SaaS environment or a Series A-D growth stage startup.

Proficiency with Hubspot for both CRM functionalities and content management, alongside familiarity with other CMS like Prismic or WordPress.

Experience with SEO and analytics tools, including Google Analytics, Google Search Console, Google Tag Manager, and an understanding of Google search engine algorithms.

Excellent copywriting skills, with a keen attention to detail.

Creativity in marketing approaches, with a willingness to test new ideas.

Knowledge of creative design using tools such as Adobe Illustrator, Canva, or Figma.

Write compelling and high-quality website content, including media, blog, and social.

Create editorial calendars and syndication schedules.

Good understanding of major social marketing channels and ability to engage effectively with social media followers, manage comments, and inquiries. Leverage social listening tools like Buzzsummo or Sprout Social.

Relationship-building skills, with experience working with cross-functional teams, external agencies, and partners.

Communication and problem-solving abilities with a strong design sensibility.

Ability to work independently and as part of a team in a rapidly growing organization.

A growth mindset, with a strong desire to achieve and exceed targets.

Physical ability to manage event setups (ability to lift up to 30 pounds).

Less than 20% travel required.

Desired skills:

Experience in the Artificial Intelligence industry or with multimodal technology.

Previous involvement in a category-defining startup from Series A-D in a marketing capacity..

What you can expect from us:

This is a hybrid position based in San Jose, California.

The estimated annual base salary for this position is between $98,000 - $128,000*

At Coactive, cash salary is only one part of our total compensation package. Other benefits for this position include, but are not limited to:

Market leading equity grants

100% medical, dental, & vision coverage for you

Medical, dental, & vision partially covered for your dependents

Unlimited PTO

Social events ranging from book clubs, happy hours, and hiking to board game nights and games of Mario Kart.

Further, you can expect a supportive work environment from us. We build products, but we develop people.

Join us in revolutionizing how businesses harness the power of machine learning to unlock the potential of unstructured data. If you're passionate about driving innovation and delivering unparalleled customer experiences, we'd love to have you on board.

*Actual pay is dependent on an individual candidate’s professional background, experience, skills and qualifications, as well as market demand and business demands. This pay range is subject to change and may be modified in the future. The salary, other compensation, and benefits information is accurate as of the date of this posting.

We embrace and celebrate the diversity of our employees. We are committed to equal employment opportunities regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

We embrace and celebrate the diversity of our employees. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Do you have previous involvement in a category-defining startup from Series A-D in a marketing capacity ?

Do you require any visa sponsorship?  *

Experience in the Artificial Intelligence industry or with multimodal technology?  *

Do you have experience with SEO and analytics tools, including Google Analytics, Google Search Console, Google Tag Manager, and an understanding of Google search engine algorithms?

Are you proficiency with Hubspot for both CRM functionalities and content management, alongside familiarity with other CMS like Prismic or WordPress ?

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