Content Marketing Specialist
Greenwood Village, CO, United States
Job Type
Full-time
Description
Nextworld, named #1 “Best Place to Work” in 2020, 2021, and 2022 by the Denver Business Journal, is a high-growth software development company based in the Denver Tech Center and is looking to hire a Content Marketing Specialist.
In this role, you will define and execute a content marketing strategy that aligns with Nextworld’s marketing campaigns and go-to-market strategy. The ideal candidate has experience in the B2B enterprise software industry and uses bold, innovative, and metrics-driven techniques to help grow brand awareness and sales through content creation.
Content Marketing Specialists think strategically and holistically; they are gifted storytellers and can translate complex technical topics into digestible pieces for several audiences. They can identify the types of content our personas prefer and where they go to find it.
Responsibilities
Build, drive, and execute on our content roadmap by collaborating with, and interviewing, subject matter experts to create blog posts, case studies, fact sheets, sales enablement collateral, white papers, infographics, video scripts, and website content.
Drive the content calendar by identifying new content topics and formats that resonate with our personas and understanding their favorite digital knowledge hubs.
Find guest post opportunities, develop pitches, and then either write articles on their site or get others to write about our organization.
Conduct interview calls with customers, partners, and internal or external subject matter experts to gain insights that inform content.
Stay up to date with product releases/enhancements ensuring the latest product positioning and messaging is incorporated into content.
Collaborate closely with other members of the product marketing and general marketing team to develop creative assets to support products and content.
Lead engagement with Search Engine Optimization vendors to drive growth in organic traffic.
Requirements
Minimum qualifications:
Bachelor’s degree in marketing or equivalent.
Minimum 5 years of experience creating digital and SEO-driven content.
Team player willing to work side-by-side with small team to execute key results.
2+ years' involvement with and executing Go-To-Market concepts for B2B tech.
Extensive experience with Marketing Automation, Content Management, CRM (Customer Relationship Management), SEM/SEO, and social media.
Excellent verbal and written communication skills.
High proficiency in Microsoft Word, PowerPoint, and Excel.
Ability to thrive in ambiguity, wearing multiple hats.
Preferred Qualifications
Video and Podcast-related marketing experience.
Organized, collaborative, accountable, and proactive.
Meticulous attention to detail.
Outside-the-box thinking with a holistic approach.
High emotional intelligence with strong interpersonal skills.
Starting Salary Range: $70,000 – $95,000 depending on experience
Benefits Of This Role
Eligible for discretionary bonus program
Participation in Nextworld’s Unlimited Personal Time Off (UPTO) program
Hybrid work schedule
Eligible for discretionary employee equity program
100% employer-paid plans for Medical, Dental & Vision
401K with employer match
Health Savings Account
Life Insurance
Professional Development Reimbursement
$50 food monthly food credits for onsite market
Position located in Greenwood Village, CO. Nextworld's hybrid model has co-location in-office days on Tuesdays, Wednesdays, and Thursdays.
EQUAL EMPLOYMENT OPPORTUNITY: Nextworld is an equal-opportunity employer committed to inclusion and diversity in the workplace. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws, national origin, disability, veteran status, or other legally protected characteristics.
Nextworld participates in the E-Verify program. Learn more about the E-Verify program. https://www.e-verify.gov/
Nextworld is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Nextworld makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Salary Description
70,000 - 95,000
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