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ISO New England
Holyoke, MA, United States
Digital Marketing Specialist ISO New England Inc., One Sullivan Road, Holyoke, Massachusetts, United States of America Req #918 Monday, April 8, 2024 We're the not-for-profit grid operator at the center of New England's clean energy transition - and we're looking to spread the word! We are seeking an experienced digital marketing specialist to
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Digital Marketing Specialist
ISO New England Inc., One Sullivan Road, Holyoke, Massachusetts, United States of America
Req #918
Monday, April 8, 2024
We're the not-for-profit grid operator at the center of New England's clean energy transition - and we're looking to spread the word! We are seeking an experienced digital marketing specialist to join our dynamic and collaborative communications team and be responsible for the development and implementation of our company's digital marketing strategies. The right person will oversee our digital marketing strategy, improve website SEO and user experience, assist with employee communications, and measure and report on successes achieved through these efforts.
What we offer you:
ISO New England offers flexible and hybrid work, a base salary plus bonus program, professional development and tuition reimbursement, enhanced 401k and financial planning, wellness programs with onsite gym, eligibility for Public Service Student Loan Forgiveness (PSLF), access to business networks & more, all in a stable and supportive work environment!
How you will make an impact:
Design and implement digital marketing strategies across various platforms
Manage and schedule the company's social media platforms, in collaboration and coordination with several internal departments
Coordinate strategic digital media advertising campaigns the build awareness of our mission, vision, and values
Identify the latest trends and technology within the industry including effective social media management platforms
Measure and report performance of all digital marketing campaigns and assess against goals, including planning and executing experiments and conversion tests
Create compelling digital marketing graphics and ad copy
What we are looking for:
Bachelor's or master's degree in marketing or a related field
5-10 minimum years proven working experience in digital marketing with in-depth knowledge of digital marketing techniques
Demonstrable experience leading and managing advertising campaigns including social media promotion, digital display advertising, and SEO/SEM
Knowledge of digital marketing tools and platforms, SEO best practices, and brand exposure techniques
Solid knowledge of website and marketing analytics tools such as GA4 and SiteImprove
Experience with A/B and multivariate experiments as well as geographic targeting efforts
Experience with internal campaign promotion to the employee base
Desired not required
Knowledge and interest in energy and/or the environment and climate change
Graphic design software including Photoshop and Canva
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From Holyoke, MA, oversees the 24/7 operation of the power grid that covers the six-states of New England and administers the region's multi-billion dollar "stock exchange" for the buying and selling of wholesale electricity. The power system is constantly evolving as new technologies emerge and energy policies evolve. There is a lot happening at our organization behind the scenes to make sure the grid continuously yields reliable electricity at competitive prices while addressing the clean energy transition here in New England. COME JOIN US in making an impact within the region!
To learn more about what we offer our employees visit:
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Equal Opportunity : We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, citizenship, religion, sex, sexual orientation, marital status, national origin, age, disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.
Drug Free Environment :
We maintain a drug-free workplace and perform pre-employment substance abuse testing.
Social Networking Notice :
ISO New England reserves the right to review the candidate's postings on any social networking site accessible in the public domain as part of the candidate assessment process.
Other details
Pay Type
Salary
Telecommute %
50
ISO New England Inc., One Sullivan Road, Holyoke, Massachusetts, United States of America
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Digital Marketing Specialist jobs in Holyoke, MA, United States
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