Director of Communications
Jacksonville, FL, United States
The Director of Communications shall, under the direction of, and in consultationwith, the Associate Vice President for Marketing and Communications (AVPMC), developand implement the brand voice for Jacksonville University, its colleges and schools,its various entities and the communities they serve. The Director of Communicationswill lead the communications team in developing public and media relations plans andmessaging that tells the University’s story, internally and externally, while promotingthe institution's mission, vision and goals.
Supervisory Responsibilities Direct supervision of communications team leads.
Assists with developing and monitoring the budget for production of materials
Duties/Responsibilities Act as spokesperson on a variety of issues and topics, as assigned.
Effectively pitch stories and multimedia packages to secure placements in traditionaland new media, with emphasis on high-impact national and international news media.
Foster relationships with key local, national and international members of the pressto better facilitate earned media opportunities for the institution.
Develops high-level communications strategy and creates annual communications planand calendar for implementation of that strategy. The comprehensive strategy includesacross all media should include; publications, video, web, digital, and social media.
Serves as senior staff member of Marketing & Communications team for brand and development,brand awareness, fundraising campaign marketing, use of media, including paid andearned media.
Mentorship and strategic liaison leadership to college/area marcom collaborators maintainingefficiency of resources and consistency of overall University message tactics.
Provide communications leadership to University committees as required throughoutthe JU system. Either serve on committees when necessary or assign appropriate staff.
Recruits and hires consultants and freelance writers as needed to maintain the productionvolume of communications content.
Researches, writes, edits and updates copy for university wide written communicationsthrough multiple outreach methods, including but not limited to website stories, campusemails, division publications for programs, services, functions and events.
Manages, edits and writes remarks/comments for the Office of the President and othersenior administrators, board members, and VIPs to deliver at internal/external engagementson behalf of the University.
Oversees the content creation of the University’s WAVE Magazine.
Required Skills/Abilities Strong leader who enjoys the role of mentoring others.
Conversant in marketing, social media, public relations, printing, video and graphicdesign terminology.
Problem solver who takes ownership.
Strong attention to detail and respect for budgets and deadlines.
Great interpersonal skills and can build excellent working relationships.
A solid writer who likes to write.
Highly creative who loves to develop the concept alone or with a team of people.
Education, Certificates, Licenses, & Experience Working with a variety of communications platforms
Preparing and executing strategic communications plans and evaluating/reporting ontheir effectiveness
Project management of news content, publications and print material
Writing and editing strategic, goal-specific materials
Working with graphic designers, freelance writers and content owners, and websitecoordinators
Successful candidate will have minimum of 5-7 years of work experience in a marketingcapacity in: an educational institution or professional organization or a communications firm.
Minimum Education Requirement: Bachelor’s Degree Required; Master’s Degree Preferred
Minimum Work Experience: Five years of marketing experience
Preferred Qualifications: Seven years of marketing experience including higher educationmarketing experience
Physical Requirements Must be able to lift and carry equipment and supplies weighing up to 20 pounds.
Must be able to bend, stoop, and reach.
Manual dexterity to efficiently operate a computer keyboard and other business machines.
Adequate hearing to communicate effectively in person and by phone.
Prolonged periods sitting at a desk and working on a computer.
This is not an exhaustive list of all responsibilities, duties, and/or skills requiredfor this position. The University reserves the right to amend and change responsibilitiesto meet organizational needs.
To Apply To apply for this position, please send a resume, two writing samples and a coverletter to: Mary Anne Jolly at [email protected] .
Howard Administration Building
2800 University Blvd N
Jacksonville, FL 32211
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