Field Marketing Manager - Chicago, IL
Chicago, IL, United States
Who We Are:
Green House is an integrated creative engagement agency that cultivates and grows quantifiable, results-driven creativity. Unified by purpose, values and our proprietary Cultiv8 process, we grow it forward! We believe that brands are built through the application of art and science, our creative ‘green’ and our strategic ‘house’. A carefully constructed blend of individual creative thinking and strategic, commercially based rigor. Found in every Cultivator at Green House is this duality of both art and science. We know that bringing the right measure of both to our work is the key to a thriving culture, and ultimately, powerful creative brand engagements.
Job Summary:
As the Field Marketing Manager, you will be a crucial component to growing the Topo Chico brand in your assigned territory. You will lead a Field Marketing Team to execute samplings, events, demos, and retail merchandising identified by yourself, the Sr. Field Marketing Marketing Manager, and the West Regional Marketing Manager.
Primary Responsibilities:
Developing strategic plans to reach consumers in need of energy and authentically connecting them to the brand
Supporting our beverage distribution partners and sales teams by creating brand awareness in market, driving consumers to purchase, and executing local market plans
Guiding the strategy, planning, scheduling, and execution of events, occasion sampling, demos, seeding and sales support activities
Recruiting, training, and leading a Field Marketing team of within your assigned market
Administering day-to-day operations including team scheduling, inventory management, customer surveys, goal tracking, and expense management
Having awareness of the community and being connected with those that reach our brand pillars, ultimately opening doors for events and other sampling activities
Identify opportunities & propose strategic initiatives & event participation to the Sr. Field Marketing Manager based on understanding of local market trends
Acting as the spokesperson for our brands with high energy and strong people skills
Be a product expert, interacting with & educating consumers at scheduled sampling opportunities & events
Ensuring execution of all branding, display, product integration, and activation elements at events
Partnering with brand Social Media Manager(s) and Community Engagement Rep(s) to plan, execute, and deliver high quality and engaging social media content (photos, videos, written copy suggestions) for social platforms (Instagram, Facebook, Twitter) from local field and event activations to drive engagement and growth of brand channels at a local and global level
Act as a cross-functional liaison of in-market activations with the Social Media Team to provide real-time engagement and brand storytelling opportunities through strong and reliable communication.
Occasionally participating in Distributor Sales Meetings and market blitz/crew drive activities in your territory, possibly others
Monitor, measure, and report on your team’s effectiveness including monthly recaps
Overseeing accurate reporting in our CRM tool (Repsly)
Managing and operating company vehicles, including maintenance scheduling and reporting damages or incidents immediately
Manage inventory of marketing materials including shipping and storage
Maintain product training goals and certifications
Manage and track budget, corporate credit card and expenses
Minimum Requirements:
Deep knowledge and understanding of the Chicago market
3+ years’ experience in Field Marketing
Proven experience in managing teams
Must be available to work varied days and hours (potentially nights and weekends
A strong understanding of the Topo Chico brand
Proficiency in Microsoft Word, Excel, and Outlook
The ability to thrive in a dynamic, fast-paced environment under tight deadlines
Excellent problem-solving skills
Great initiative, organization, and adaptability skills
Strong written and verbal communication skills
Demonstrated success in executing logistical details, to include best practices, customer and employee needs, and short and long-term strategic plans
Valid Driver's License, current vehicle liability insurance, and driving record within Company’s MVR policy guidelines
Ability to carry 50lbs+ and meet physical demands of the job
Compensation:
Salary - $75,000 - $80,000
Bonus Potential - 10%
Auto Allowance - $400 Monthly
Communication Allowance - $150 Monthly
Wellness Reimbursement - $50 Monthly
Medical/Dental/Vision benefits available
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