Event Strategy and Marketing Americas Lead

, IL, United States

Job Title: Event Strategy and Marketing Americas Lead

Job Location: Atlanta, GA, Chicago, IL or Dallas, TX

The Event Strategy and Marketing Americas Lead will be an integral part of the Americas Marketing Leadership team at Capgemini and will be responsible for leading the region’s event strategy, planning, and execution. They will partner across all teams and agencies as a strong communicator working collaboratively to bring all programming to life, streamlining processes and encouraging efficiencies. This role will report to the Americas Chief Marketing Officer and will be a partner to the business in driving overall Capgemini Americas’ and Geo specific event strategy and delivering real business results.

We are seeking an event marketing powerhouse who will be responsible for actively measuring event performance and value, as well as working collaboratively across the organization to drive attendance and optimize the value of our events.

Key responsibilities:

Responsible for formulation of event marketing strategy from beginning to end and implementation of marketing activities to achieve event revenue goals.

Plan and complete a robust event calendar of small, medium and large-scale events to support overall goals of elevating brand awareness, driving demand for our offerings, and supporting sales goals.

Drive all aspects of event value performance from pre-event planning, establishing MQL goals, driving meetings during the event, and post-event lead tracking, follow up and reporting.

Strong management of external (third-party) relationships, including sourcing, negotiating and contracting with vendors (agencies, vendors) and work with internal teams: marketers, business and sales leaders, procurement, preferred suppliers, event managers, creative, campaigns team, lead gen, social, sponsorships, etc.

Lead a comprehensive event budget and continue to streamline the internal policies, including event approvals, legal reviews, procurement and accounts payable process.

Work with events organizers to promote speakers on official conference program and to showcase events that include Capgemini customer stories or client speakers.

Oversee all pre, onsite and post event activities, activations, logistics, analytics and reporting; Onsite management of events when required.

Required Skills

8+ years experience in event and tradeshow management experience in a large, matrixed, multinational organization.

A collaborative marketer, passionate about creating amazing event experiences and integrated client journeys.

Committed team leader with a proven track record in leading, mentoring and inspiring teams.

Outstanding project management skills and experience, including handling multiple cross-functional internal collaborators, partners, and events vendors.

Life at Capgemini

Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:

Healthcare including dental, vision, mental health, and well-being programs

Financial well-being programs such as 401(k) and Employee Share Ownership Plan

Paid time off and paid holidays

Paid parental leave

Family building benefits like adoption assistance, surrogacy, and cryopreservation

Social well-being benefits like subsidized back-up child/elder care and tutoring

Mentoring, coaching and learning programs

Employee Resource Groups

Disaster Relief

About Capgemini

Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 360,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2022 global revenues of €22 billion.

Get The Future You Want | www.capgemini.com

Disclaimer

Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.

This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.

Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.

Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.

Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.

When you join Capgemini, you don’t just start a new job. You become part of something bigger.

We bring together passionate, skilled people, a tech-driven approach to innovation, and a deep commitment to our clients to help organizations unlock the true value of technology.

As a graduate or an experienced professional, you will be working with the world’s leading brands to enhance and transform the way they do business.

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