Senior Marketing Manager

Seattle, WA, United States

Who We Are

At WSP, we are driven by inspiring future-ready pioneers to innovate. We’re looking to grow our teams with people who are ready to collaborate in building communities and expanding our skylines. To do this, we hire candidates of all experiences, skillsets, backgrounds and walks of life. We actively foster a work environment and culture where inclusion and diversity is part of our fundamental structure. This is delivered behaviorally, through our policies, trainings, local partnerships with professional diverse organizations, internal networks and most importantly with the support and sponsorship of our leaders who help drive our commitment to an inclusive, diverse, welcoming and equitable work environment. Anything is within our reach and yours as a WSP employee. Come join us and help shape the future!

This Opportunity

WSP USA is seeking a Senior Marketing Manager to join our Pacific Mountain West marketing group. The Marketing Manager is a key position working closely with business leadership to develop, execute and monitor the overall marketing strategy and help achieve marketing and sales performance goals in Washington state, Hawaii and Guam.

This is an opportunity to be a part of delivering critical infrastructure that supports the safe and sustainable growth of the communities in which we live, work and play . The Senior Marketing Manager will work with a variety of staff (from planners and engineers to designers and construction managers) across the vertical and horizontal infrastructure markets (Transportation, Water, Energy, and Property and Buildings).

The ideal candidate will demonstrate strong leadership skills and possess proven ability to lead a marketing program for a large engineering office (300+). We are looking for an energetic, motivated and self-starter candidate with strong local industry knowledge to support growth across all of WSP’s business lines. The position is responsible for leading or overseeing all pursuit, bid and proposal efforts in close working relationship with client engagement and pursuit teams. The marketing manager will lead development of strategic marketing plans for specific clients and pursuits, including creation of tactical action plans, teaming discussions with potential partners and subconsultants, issue identification/resolution, written strategy development, and presentation coaching.

We are looking for a motivated people-person with excellent writing and communication skills to lead the proposal process and support our fast-paced workflow. The position requires strong marketing and business development leadership skills for a large, multidisciplinary engineering operation. While our ideal candidate will bring experience in the AEC or professional services industries, what we’re looking for is someone with a collaborative, can-do attitude that has a special knack for creativity and persuasive storytelling. The right candidate will be an empathetic leader who works to build community through positivity and who can bring home the win!

This position offers opportunities for growth as an individual and as a professional. WSP’s Strategic Growth Team philosophy allows for and supports the development of the individual, with many options for growth based on the individual’s personal and professional goals (operational focus, staff development focus, strategy development focus).

Your Impact

The main responsibilities for this position include:

Works closely with the business unit leaders to drive WSP’s marketing and sales process around must-win projects.

Reviews portfolio of pursuits and works with others to determine pursuit leadership, either delegating or personally taking the lead on pursuit development.

Supports client engagement teams with developing client-focused strategies and action plans to improve WSP’s visibility and reputation, understand WSP’s position with the client, and to solicit feedback on existing work.

Leads and supports pursuit teams in developing pursuit strategies and managing pursuits through the pre-RFP, proposal and interview phases.

Develops key sales messages, themes and differentiators. Oversees others leading pursuit teams and monitors progress and improvement of readiness score.

Works with very limited oversight, possesses a high level of skill with interpersonal relationships and employs persuasive communications skills.

Responsible for overseeing the area’s overall proposal workload, often with multiple, overlapping deadlines.

Ability to prioritize assignments and monitor proposal team progress and quality of individual pursuits and proposals, and take corrective action when necessary.

Coaches and leads presentation teams including facilitating interview strategy meetings, providing constructive feedback to presenters on style and content, and preparing teams for Q&A and other presentation requirements.

Collaborates with District leadership on WSP’s visibility and participation in local industry events, professional organization meetings, conferences and other civic engagement activities.

Oversees area compliance with marketing policies and procedures (audit requirements, go/no-go facilitation, preliminary and final GNG, proposal quality and compliance, etc.)

Maintains accurate information in the marketing system regarding the area’s marketing performance

Follows WSP’s high standards for ethical behavior and quality in all marketing activities

Supports annual strategic planning initiatives

Supervise work of marketing coordinators (I, II and III) [and graphic designers indirectly]

Follows WSP’s high standards for ethical behavior and quality in all marketing activities

Participates in SMPS, WTS, COMTO, ACEC, APWA or other professional development activities to increase business acumen and develop industry relationships

Other duties as assigned

Who You Are

Required Qualifications

Bachelor’s degree in marketing, communications, business, journalism or related field or equivalent experience

Minimum ten (10) years of experience in the AEC industry preferred, background in journalism, publishing or communications ideal

Two (2) years of experience supervising staff including performance reviews, mentorship and training

Technical Skills

Excellent communication and coordination skills (both oral and written)

Proficient with Microsoft Office, Adobe Creative Suite, SharePoint, and other communications-related software programs

Possesses a strategic mindset

Excellent organizational and editorial skills along with liaison capabilities and knowledge of business development procedures is required

Demonstrated ability to lead large, diverse teams towards a positive outcome

Demonstrated ability to handle multiple projects and details simultaneously

Demonstrated experience managing standard and complex proposals from onset to conclusion with general guidance

Strong interpersonal, organizational and time management skills

Strong attention to detail and high level of accuracy in completing tasks

Proficient in common grammar, punctuation, proofing and business writing

Knowledge of AEC industry, terms and definitions highly desired

Ability to produce high quality materials under deadline pressure

Ability to train others on company policy and procedures

Ability to work independently and as part of a team

Willingness and ability to travel within the district and region, as needed

WSP Benefits

WSP provides a comprehensive suite of benefits focused on a providing health and financial stability throughout the employee’s career. These benefits include coverage related to medical, dental, vision, disability, and life; retirement savings; paid sick leave; paid vacation (or other personal time); paid parental leave; and paid time off for purposes of bereavement, voting, and/or attendance at naturalization proceedings.

Compensation

Expected Salary (all locations): $130,000-$160,000

WSP USA is providing the compensation range that the company in good faith believes it might pay and offer for this position, based on the successful applicant’s education, experience, knowledge, skills, abilities in addition to internal equity and specific geographic location. WSP USA reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, and/or federal law.

Additional Requirements

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Additional Details

Travel Required: 10%

Job Status: Regular

Employee Type: Full

Primary Location: SEATTLE - FOURTH AVE

All locations: US-WA-Seattle

About WSP

WSP USA is the U.S. operating company of WSP, one of the world's leading engineering and professional services firms. Dedicated to serving local communities, we are engineers, planners, technical experts, strategic advisors and construction management professionals. WSP USA designs lasting solutions in the buildings, transportation, energy, water and environment markets. With more than 15,000 employees in over 300 offices across the U.S., we partner with our clients to help communities prosper. www.wsp.com

WSP provides a flexible and agile workplace model while meeting client needs. Employees are also afforded a comprehensive suite of benefits including medical, dental, vision, disability, life, and retirement savings focused on providing health and financial stability throughout the employee’s career.

At WSP, we want to give our employees the challenges they seek to grow their careers and knowledge base. Your daily contributions to your team will be essential in meeting client objectives, goals and challenges. Are you ready to get started?

WSP USA (and all of its U.S. companies) is an Equal Opportunity Employer Race/Age/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Disability or Protected Veteran Status.

The selected candidate must be authorized to work in the United States.

NOTICE TO THIRD PARTY AGENCIES:

WSP does not accept unsolicited resumes from recruiters, employment agencies, or other staffing services. Unsolicited resumes include any resume or hiring document sent to WSP in the absence of a signed Service Agreement where WSP has expressly requested recruitment/staffing services specific to the position at hand. Any unsolicited resumes, including those submitted to hiring managers or other business leaders, will become the property of WSP and WSP will have the right to hire that candidate without reservation – no fee or other compensation will be owed or paid to the recruiter, employment agency, or other staffing service.

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