Brand Manager - Powdered Beverages

Tulsa, OK, United States

Brand Manager - Powdered Beverages page is loaded Brand Manager - Powdered Beverages Apply locations Chicago, IL time type Full time posted on Posted 30+ Days Ago job requisition id R-78026 Job Description The Brand Manager, Powdered Beverages , will act like the CEO of the Powdered Beverage business, challenging the status quo to drive ground-breaking, profitable growth for Powdered Beverages. This person will be accountable for developing the long-term brand strategies as well as one-year action plans and programs, guiding a cross-functional team from insights through delivery. This role has broad exposure to all functional activities on the brand, including Consumer Insights, Innovation and Renovation, Omni-shopper, Sales, Forecasting, Operations, and Finance, resulting in strengthened marketing fundamentals and a broad approach to driving business growth.

Key Components of the Role

Develop short- and long-term business and marketing plans for Powdered Beverages

Leverage multiple syndicated data sources to understand own and competitor performance, diagnose and clearly communicate own brand challenges and marketplace white spaces, and develop a strategy and action plan to drive growth

Develop portfolio strategy, including a 3-year renovation and innovation roadmap, to best meet consumer needs

Own business risks and opportunities and overall P&L Management

Build compelling sell stories to drive growth on new and existing SKUs

Partner with Revenue Management/Finance to assess Price Promo Architecture plans and lead SKU rationalization

Partner with Brand Communications and Omni-shopper teams to bring brand strategy to life consistently at every consumer touchpoint

Resolve financial viability, operational feasibility, and strategic fit of brand activities.

Lead cross-functional commercialization team to deliver product and packaging changes, including quality improvements, cost reductions and new item launches

Drive new product development in partnership with cross-functional, including concept, pack, product & go-to-market plans

Own the P&L for Powdered Beverages with accountability for delivering profit, volume, and market share objectives

Lead annual budget planning for Powdered Beverages

Qualifications

Education in Business, Marketing, Strategy, Marketing, or General Management emphasis preferred

Sophisticated experience in marketing, product management, or brand management preferred

Strategic, problem solver who will also implement with excellence

Intellectually curious, who can bring outside-in thinking to help find new, bold solutions to existing challenges

Strong collaborator, who can lead cross-functional teams

Self-starter, who operates independently

Prior experience leading a P&L preferred, strong commercial foresight

Consumer-obsessed with the ability to identify market trends and key insights

Comfortable challenging the status quo and driving decisions via strong, data-led stories

Outstanding verbal, written and interpersonal communications skills

Excellent organization and project management skills

Location(s) Chicago/Aon Center Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact [email protected] .

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Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

WHY US

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands.

Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food. Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

INCLUSION MATTERS TO US

Everyone is welcome at our table. In fact, we thrive on learning and growing from our diverse backgrounds and perspectives.

Doesn’t matter who you are, where you’re from, or who makes your heart sing. We want you to show up as your authentic self, excited to work with amazing colleagues to solve complex challenges and innovate in an ever-changing industry.

We’re committed to:

Hiring and growing talent from diverse backgrounds and perspectives.

Growing our Business Resource Groups — vibrant, celebrated communities that enhance our business through thought leadership employee engagement and professional development opportunities.

Providing our managers and leaders high quality learning experiences to explore how to foster inclusion and belonging.

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