Content Marketing Manager

Davidson, NC, United States

At Trane Technologies TM and through our businesses including Trane and Thermo King , we create innovative climate solutions for buildings, homes, and transportation that challenge what’s possible for a sustainable world. We're a team that dares to look at the world's challenges and see impactful possibilities. We believe in a better future when we uplift others and enable our people to thrive at work and at home. We boldly go.

Overview

Join Trane Technologies as a Manager of Content Marketing and take the lead in developing and executing content strategies to strengthen our employer brand and attract top talent. As a central member of our content and storytelling team, you will have a hand in every step of the content development process, from planning and creating content to analyzing its performance and optimizing for even better results. Working closely with our strategic marketing team, you'll gain deep insights into our audience's needs and preferences, while also aligning our content with business priorities.

This role also includes operational leadership, ensuring efficient management and organization of our core content. If you're an experienced content marketing professional looking for a role with a meaningful purpose and a knack for captivating storytelling, we want to hear from you. Join us in creating a great workplace where people thrive, and everyone makes a difference.

*This role is located in our Davidson, NC campus and will work a hybrid model

Thrive at work and at home:

· Benefits kick in on DAY ONE for you and your family, including health insurance and holistic wellness programs that include generous incentives – WE DARE TO CARE !

· Family building benefits include fertility coverage and adoption/surrogacy assistance.

· 401K match up to 6%, plus an additional 2% core contribution = up to 8% company contribution.

· Paid time off, including in support of volunteer and parental leave needs.

· Educational and training opportunities through company programs along with tuition assistance and student debt support .

· Learn more about our benefits here !

Member of: Enterprise Marketing Team

Reports to: Director, Content Marketing Strategy & Creative Services

Scope of Focus: Content marketing and operations

Collaborators: Works closely with strategic and digital marketing, recruitment marketing, enterprise communications and PR, and other internal stakeholders leading strategic impact programs.

Key Tasks Responsibilities

Responsibilities

People & Employer Brand Content Creation

• With a focus on culture and people, build a multi-faceted content strategy that supports go-to-market activations and campaigns, including, but not limited to the company’s employer brand and talent attraction strategies.

• Collaborate with cross-functional team to develop or contribute to creative and effective content deliverables that resonate with targeted audience segments and meet business objectives.

• Effectively manage and lead content creation through individual contributions, and by directing vendors and outside resources in the development of content properties, inclusive of high-quality articles, videos, blogs, presentations, web copy, social copy and creative, and event collateral, including copywriting and copy-editing support.

• Contribute to integrated content marketing editorial and channel planning.

• Find and curate team member stories that showcase the Trane Technologies brand purpose and support key business initiatives and enterprise content themes.

• Conduct research and assessment of talent attraction strategies and trends, and proactively navigate the company to identify content opportunities and evolving themes.

• Push the company to adopt better content creation practices through frequent testing of new formats and distribution strategies.

Content & Brand Marketing Operations

• Build standard procedures for the management and inventory of core content and assets across all content marketing programs.

• Regularly audit the company website and core corporate collateral (overview materials, media-ready broll packages) to ensure content relevance, SEO performance, and on-demand use cases are met. Refresh and update as needed.

• Conduct regular keyword research and create content briefs to ensure high-ranking keywords are implemented in content marketing strategy.

• Working with Marketing Operations leader, develop operational metrics for continuous content performance analysis and optimization.

Qualifications

• Bachelor's degree in journalism, marketing, communications, or similar

• A minimum 8 years of experience in content creation and deployment, marketing, communications, or similar (in-house or agency side)

• A portfolio of published or managed work

• Good knowledge of various content platforms and formats such as social media, blogs, web, video, and paid media

• Experience managing content and editorial programs

• Sound knowledge of content management systems, keyword research tools, search engine optimization (SEO), and search engine marketing (SEM)

• Excellent written and verbal communication skills

• Skilled in proofreading and editing

• Ability to travel on a limited basis as production projects require

Key Competencies/Skills

Project Management and Influence

Takes ownership and accountability for the regular management of core processes and planning with contributing functions and stakeholder groups. Leads and influences business partners and marketing peers—even without the positional authority to do so— to effective content solutions.

Strategic Content Planning

Use a structured and streamlined approach to build audience-centric content strategies that enable marketing activation needs, mirror audience needs, and help synchronize marketing and communication channels within the plan.

Core Writing and Engaging Content Creation

Works back from the desired stakeholder reaction to craft simple and clear messages. Messaging and finished content create an emotional connection with the target audience.

Self-Driven

Completes projects on time with little intervention or direction from management.

Compensation:

Base Pay Range: $114,400-140,000 Total compensation for this role will include an incentive plan. Disclaimer: This base pay range is based on US national averages. Actual base pay could be a result of seniority, merit, geographic location where the work is performed.

We offer competitive compensation and comprehensive benefits and programs. We are an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, age, marital status, disability, status as a protected veteran, or any legally protected status.

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