Digital Marketing Specialist
Burien, WA, United States
Position Type:
- Administration/Marketing
Date Posted:
4/17/2024
Location:
Kennedy Catholic, Burien
Date Available:
08/01/2024
DIGITAL MARKETING SPECIALIST
FULL-TIME
POSITION START DATE: AUGUST 1, 2024
ABOUT KENNEDY CATHOLIC
Kennedy Catholic High School is a private Catholic high school located in Burien, Washington. It is the mission of Kennedy Catholic to cultivate a diverse community of learners who encounter Christ, pursue excellence, and lead with love.
JOB SUMMARY
The Digital Marketing Specialist's main goal is to grow Kennedy Catholic's digital brand influence while increasing awareness, loyalty, and attendance. Additional functions include collaboration and support of the department, and marketing and communications activities to promote Kennedy Catholic internally and externally. This is a full-time position reporting to the Director of Marketing and Communications.
QUALIFICATIONS Education & Experience
Bachelor's degree in Marketing or related field
Proven work experience in digital marketing and/or social media management
Demonstrable experience working with SEO/SEM, marketing databases, email, social
media, and/or digital advertising campaigns
Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform, and motivate Experience with A/B and multivariate experiments
In-depth knowledge of various social media platforms, best practices, and website
analytics
Experience working with web platforms; coding not necessary
Familiarity with Catholic schools or a school environment is beneficial
Excellent oral and written communication skills and attention to detail
Up-to-date with the latest trends and best practices in online marketing and
measurement
Ability to generate, share and follow through on ideas to promote Kennedy Catholic
Ability to work well with others in a collaborative, fast-paced and professional
environment
Knowledge, Skills, & Abilities
Support Director of Marketing with all digital marketing, including SEO/SEM, marketing database, email, social media, and digital advertising campaigns
Design, build and maintain Kennedy Catholic social media presence
Oversee Brand Team to strategize for social media initiatives
Responsible for updating and maintaining strong UX of Kennedy Catholic website
(Finalsite)
Measure and report performance of all digital and social marketing campaigns, and
assess against goals (ROI and KPIs)
Brainstorm new and creative growth strategies, including engaging brand messaging
Main contact for the Kennedy Catholic website: collaborate with internal teams, as well
as Finalsite, to create landing pages, optimize user experience, and keep site up-to-date
Responsible for writing, collating and/or posting weekly eNews and daily
announcements
Create relationship with, and send photos/videos to, local press
Assist with events, as needed, especially with capturing video/photos
Some nights and weekends are required
Other duties as assigned
COMPENSATION & BENEFITS
Position is non-exempt with a salary range of $29.81-$31.25/hour
Medical, dental, and life insurance through the Archdiocese of Seattle
Participation in the Archdiocesan defined contribution program and voluntary 403b program
? In-building child/dependent tuition support
Opportunities to participate/assist with a wide array of co-curricular programs, including athletics, arts, campus ministry, and other clubs and activities for additional modest stipends
TO APPLY Visit the Office of Catholic Schools website at: https://www.applitrack.com/seattlearch/onlineapp/default.aspx?all=1
Email cover letter and resume to Michael Masters, Executive Assistant at [email protected] who will confirm receipt and request any additional materials necessary throughout the review process
Applications will be reviewed on a rolling basis until the position is filled
Attachment(s): 24-25_STAFF_Digital Marketing Specialist (1).pdf