Vice President of Marketing and Digital, Lifestyle, Independent and Luxury Division

Fairfax, VA, United States

We are looking for someone passionate about Hotel Marketing with a focus on Luxury and Independent properties for a highly visible, high-exposure role. This person reports directly to the SVP of Integrated Marketing and Digital, managing a small group of properties, assisting with onboarding, and integrating new independent properties into our portfolio, and supporting our marketing team's training and continued growth. This person will see revenue growth opportunities everywhere, can focus on driving revenues and innovation, and can adapt and modify their plans as conditions change.

Does this sound like you?

We are looking for a Vice President of Integrated Marketing and Digital to join our company’s trailblazing Marketing and Digital team. You will find a team of dedicated marketers in this role who want to revolutionize hotel marketing.

This role requires experience working in the hospitality industry as well a proven Marketing and Digital leadership background in Independent, Boutique, and Luxury hotels.

The VP will manage small group properties where they will develop, create & execute successful marketing strategies and detailed tactical plans for all marketing touch points. In this highly visible, high-exposure role, they must build strong collaborative relationships with their corporate counterparts, property teams, and ownership groups.

The Vice President of Integrated Marketing and Digital will be able to exercise the initiative to research and incorporate new programs and procedures and manage programs and projects for our team and the properties within their region.

This leader will partner with our Integrations team, integrating and onboarding new Independent, Luxury, and Boutique Properties to ensure a smooth transition into our company and culture.

This leader will also be focused on working with, coaching, and training our Marketing Leaders team to continue growing our talent in this ever-changing field. They will actively collaborate with the SVP of Marketing + Digital to ensure all marketing efforts support the brand and culture, ensuring core Marketing standards and fundamental expectations and that Crescent Hotels & Resorts remains industry-leading in all areas of Marketing.

LOCATION:  This role is remote eligible anywhere in the US or Canada for highly qualified candidates.

REPORTS TO:   SVP of Integrated Marketing + Digital

TRAVEL REQUIRED : Up to 40%

Skills and Experience

Hospitality  experience required

Strong Hotel Multi-Property Experience in Independent, Luxury, and Boutique Marketing will be required for this role.

Strong Experience Onboarding both new builds and transitioning independent properties.

Professional Communication and Presentation Skills will be required for this role, including creating and presenting various information to many stakeholders.

Experience with High End, Luxury & Lifestyle Photoshoots and Videography.

Building Business Cases and Strong Statistical Skills will be required for this role. This leader will work closely with our corporate teams, properties, and ownership groups.

Strong Experience with strategy and tactics focusing on growing new customer acquisition.

Strong initiative – the ability to work with little supervision

High energy enthusiasm for Marketing, our Properties and Crescent Hotels and Resorts focus on working as a team with our Sales, Revenue, Food and Beverage Partners to drive revenues for the properties in the portfolio.

Ability to observe market conditions, identify solutions, and share opportunities to grow revenues, proactively making recommendations and implementing and executing action plans to improve revenue generation, increase market share, return on Ad Spend (ROAS) and Increase Innovation.

Actively participate in financial reporting per company guidelines and directives. As requested, provide current and accurate financial information, ad hoc reporting, and executive overview to ownership and senior management.

Bring new Corp Initiatives to Crescent Hotels and Resorts and see initiatives from inception to roll out.

This leadership role will facilitate training for Crescent properties and other Crescent Marketing and Digital team members to continue strengthening our Marketing Discipline.

Get it done attitude and willingness to work additional hours if unexpected projects or tight deadlines require it.

Remain positive and resourceful and possess the ability to succeed in a constantly changing Marketing and Digital atmosphere while staying organized in a fast-paced environment, sometimes under pressure.

Well represents Crescent Hotels and Resorts while visiting properties, ownership meetings, business development meetings, and industry meetings and events.

Must be willing and able to travel as needed.

SKILLS:

Excellent Computer Skills and proficiency in Multi-Channel Analytics, Integrated Marketing Planning, Content Marketing, Campaign Creation and optimization with PPC, Paid Media, Search Engine Optimization, Social Media, Email Marketing, Marketing Tools, and Microsoft Office. Advanced computer skills are a plus, including Office and Adobe Creative Suite (Photoshop, Illustrator, etc.).

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